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Winarto - Winarto
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Graduates of Applied Bachelor Study Program (D4) Marketing Management Positioning in Perspective of Industry Interest Trends as a Global Job Market Isnaini - Nurkhayati; Azizah - Azizah; Endang - Sulistyani; Winarto - Winarto; Febrina - I
Admisi dan Bisnis Vol 23, No 1 (2022): PEBRUARI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i1.3473

Abstract

The Directorate General of Vocational Education of the Ministry of Education and Culture continues to make various kinds of breakthroughs to produce competent human resources according to the demands of the business world and the industrial world. One of the programs carried out is the upgrading D3 program become an applied bachelor or D4. Based on this, the Marketing Management Study Program, Business Administration Department, Politeknik Negeri Semarang, wishes to open an Applied Undergraduate Study Program (D4). However, at this time it is unknown how the positioning and trend of industrial interest towards graduates of the Applied Bachelor Study Program (D4) in Marketing Management. Therefore, it is necessary to find out whether the Applied Undergraduate Study Program (D4) Marketing Management Department of Business Administration Politeknik Negeri Semarang deserves to be opened from an industrial perspective so that later they will get awards and better careers because D4 graduates are already equivalent to S1. In this research, a survey was conducted with quantitative and qualitative analysis. The data sources of this research are companies that become the place for on the job training for third grade students, partner companies for the P3TV program of the Marketing Management Study Program and several other related companies that have the potential to absorb graduates of the Applied Bachelor Study Program (D4) in Management. Marketing. Based on the results of the research above, it can be seen that partially both positioning and interest have a significant effect on feasibility and simultaneously both positioning and interest have an effect on feasibility. Therefore, it can be concluded that the Applied Bachelor Study Program (D4) in Marketing Management deserves to be opened in the perspective of global job market trends because it has a high interest and positioning index.
The Influence Of Counter Quality And Price On Tenant Loyalty At Terminal 3 Soekarno Hatta International Airport Sabrina Rahma Putri; Winarto - Winarto; Fatchun - Hasyim
Admisi dan Bisnis Vol 21, No 2 (2020): JUNI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.068 KB) | DOI: 10.32497/ab.v21i2.1874

Abstract

Nowadays airport is not only a place where the aircraft take off and land, moreover airport defined as the enterprise. Soekarno-Hatta International airport is the largest airport in Indonesia which managed by PT Angkasa Pura II as the customer-oriented company that provides service product. This research aims to analyze the effect of counter quality and price on tenant loyalty.  The research was conducted at terminal 3 Soekarno Hatta International Airport with all of tenants who rent the counter to PT Angkasa Pura II as the population. Data were collected by using the questionnaire with 52 respondents. This research used a multiple linear regression analysis. The results of this research shows that counter quality and price have significant and partially gives positive impact on tenant loyalty. Furthermore, counter quality and price simultaneously influenced Tenant Loyalty. The contribution of counter quality and price on tenant loyalty is 78.4%.
Design of E-Commerce Learning Media with Blended Learning Method in Vocational Higher Education Azizah - Azizah; Isnaini - Nurkhayati; Endang - Sulistiyani; Winarto - Winarto
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.095 KB) | DOI: 10.32497/ab.v21i1.1808

Abstract

E-Commerce has experienced very rapid development in Indonesia in recent years. Its practical, making shopping easier and even cheaper, makes people interested in connecting with the world of e-commerce. Given the importance of students' alacrity in dealing with the world of e-commerce, important material related to e-commerce is taught to students. Seeing from these problems, it is appropriate to build a learning media that can help students in their efforts to understand the e-commerce business. The learning media used are based on blended learning, where the learning process is carried out through two main elements, namely classroom learning (classroom lessons ) and learning with online learning. In this study, the first thing to do is to describe in full and detail any material that will be delivered to students in E-Commerce courses, referring to SAP and Silabi. The next step is to make observations in class and distribute questionnaires to students to map in detail which materials are easy, medium and which are difficult. From these results, an E-Commerce course learning flow was made which represents the learning model of blended learning which will then be implemented as a learning media
Influence of Product Quality and Service Quality on Purchasing Decisions with Brand Image as an Intervening Variable in International Fast Food Franchise Meydiana - Suryaningtyas; Winarto - Winarto; Subandi - Subandi
JOBS (Jurnal Of Business Studies) Vol 8, No 2 (2022): Desember 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v8i2.4107

Abstract

This study aims to analyze the influence of product quality and service quality on purchase decision with brand image as intervening variable of fast food franchisee international. There were 100 respondents selected conveniently.  The data collection methods was using questionnaires.  This research uses path analyze with two-stage multiple regression as the analysis method.  Multiple linear regression found that product quality, service quality has a direct effect on purchase decision. Product quality has an indirect effect on purchase decision through brand image. Service quality has an indirect effect on purchase decision through brand image
Key Factors of Prospective Students's Interest in Choosing a Study Program Winarto - Winarto; Mustika - Widowati
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4851

Abstract

Study programs as products offered by universities are currently facing a very dynamic competitive situation. Managers are required to be able to understand the various things considered by prospective students and be able to meet their expectations. This article aims to develop a research model that is able to predict the antecedents of interest in prospective students enrolling in a particular study program. A literature review was conducted to build a research model that describes the antecedents of interest in enrolling in study programs. The results of the study show that job opportunities, quality and the environment of higher education are antecedents that have consequences on the interest in enrolling prospective students in a study program at a particular tertiary institution
Co-Authors Azizah - Azizah Endang - Sulistiyani Endang - Sulistyani Fatchun Hasyim Febrina - I Isnaini - Nurkhayati Isnaini Nurkhayati Meydiana - Suryaningtyas Mustika - Widowati Sabrina Rahma Putri Subandi - Subandi