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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies) Jurnal Riset Akuntansi Politala International Journal of Engagement and Empowerment (IJE2)
Suharmanto - Suharmanto
Jurusan Administrasi Bisnis, Politeknik Negeri Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Journal : Jurnal Riset Akuntansi Politala

 1 
PERANCANGAN DAN PEMBANGUNAN PLATFORM DIGITAL BERBASIS E-MARKETPLACE PADA PENGELOLAAN PRODUK KOPI DI KABUPATEN SEMARANG Dina Yeni Martia; Kenneth Pinandhito; Budi Prasetya; Suharmanto Suharmanto
Jurnal Riset Akuntansi Politala Vol 6 No 1 (2023): Jurnal Riset Akuntansi Politala
Publisher : Pusat Penelitian dan Pengabdian bagi Masyarakat Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jra.v6i1.141

Abstract

The development of information technology has brought a new era to the digital-based creative economy. The increasing needs of the community supported by the advancement of internet services used for various purposes, one of which is for business and trade purposes. One of the uses of the internet for business and trade purposes is using different existing marketing media, such as marketplaces. The Coffee Farmers Group in Kab. Semarang still markets its products by selling them directly to intermediaries or placing them in the nearest stalls. So, the marketing of coffee products is still limited to locals, and few people know. Based on the existing problems, building a marketplace-Based Digital Platform system is necessary to expand the marketing reach of MSME products for the Coffee Farmer Group. This study used an observation and interview approach. This research aims to build a digital-based marketing information system to expand sales further.
Co-Authors Andi - Setiawan Aulia Rachmanti Budi Prasetya Dina Yeni Martia Febrianto Andi Rahmawan Gita Hindrawati Iwan Hermawan Kenneth Pinandhito Khairul Saleh Khairul Saleh Nur Nelisa Adah Poniman Poniman Riyadi Riyadi Sartono Sartono Suwardi - Suwardi