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All Journal Admisi dan Bisnis SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] JOBS (Jurnal Of Business Studies) EPIGRAM (e-journal) Jurnal Manajemen, Bisnis dan Kewirausahaan

Nur - Rini

Jurusan Administrasi Bisnis, Politeknik Negeri Semarang

Author-ID : 3428043

Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL Sandi - Supaya; Umar - Farouk; Nur - Rini; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir

PERSEPSI DOSEN ADMINISTRASI BISNIS TERHADAP PROGRAM AKREDITASI BAN-PT, KEMENTERIAN RISET, TEKNOLOGI, DAN PENDIDIKAN TINGGI Umar - Farouk; Nur - Rini; Sandi Supaya; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 19, No 3 (2018): OKTOBER 2018
Publisher : Politeknik Negeri Semarang

This qualitative research is meant to describe the implementation of acrreditation program at Business Administration Department. The main issues discussed cover the knowlegde of facilitators about the program, the benefits of the program for stakeholders, the process of study program evaluation using BAN PT’s accreditation system, and the awareness of the importance of accreditation rank and the real quality of management and admimistration performance of Busuness Adminisration Department. All these are under the perception of Business Administration facilitators. This research uses purposive sampiling, The samples or informen are selected on the basis of some determined criteria. Data collection uses in depth interview, observation and literature study. The infomation resulted from the interview was put in a matrix table with the purpose to compare collected information from informan 1, 2, and 3. In this way the information was conluded systematically and regarded as valid and reliable data for the research. Data analysis was processed by following the steps recommended by Moleong, nemely data reduction, unit processing, categorization process, analysis, conclusion and recommendation. Based on the research it can be concluded that Business Administration Department facilitators perceived that accrediaion program at the department had been successfully done but there were some weaknesses whcih should be solved as recommended. The most important finding resulted from the research was the quality of study progams’ management and admiminstration was considered as more important than accreditation rank.

IMPORTED RAW MATERIAL INVENTORY CONTROL SYSTEM AS AN EFFORT TO MINIMIZE INVENTORY COST (A CASE STUDY IN PT APPAREL ONE INDONESIA) Novelia Selvy Kurniasari; Yusmar Ardi Hidayat; Nur - Rini
Admisi dan Bisnis Vol 17, No 3 (2016): Oktober 2016
Publisher : Politeknik Negeri Semarang

This study aims to forecast the polyesterusage for the upcoming 12 months and to findout the suitable method of imported rawmaterial inventory control in PT Apparel OneIndonesia by comparing and analyzing theimplementation of JIT concept and EOQmethod as well as to determine the safetystock and reorder point in inventoryprocurement of the company. The data usedin this study are secondary data of importedraw material procurement system, the costsassociated with raw materials inventory2015-2016 and other relevant data. Polyesteris observed since it is imported fabric rawmaterial which mostly used in the company.The polyester usage predicted by regressionis continuously increases per month. Theforecasting result can be accepted becausethe tracking signal value is not more than ± 4.Whereas, EOQ method is more suitable to beused by the company since the inventory costis lower than the cost applying JIT concept. Itis possible to save 13% or 9,512,693.3 IDR.Moreover, by applying EOQ method, it alsodetermines the reorder point (ROP) andsafety stock inventory to guarantee thesmoothness of production activities. Thecompany can purchase raw materials whenthe quantity of inventory is amounted to375.547 yards (ROP), while the safety stockof polyester fabric is 43,006 yards.

Co-Authors Azza Aunillah Budi Prasetya Della Andriani Hani Khairunisa Iwan Hermawan Mitchell Clark Mitchell Clark Novelia Selvy Kurniasari Pandiya Pandiya Sandi Supaya Sri Eka Sadriatwati Sri Rahayu Zees Tribekti Maryanto Agustinus Umar - Farouk Yusmar Ardhi Hidayat, Yusmar Ardhi Yusmar Ardi Hidayat

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