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All Journal JURNAL MANAJEMEN BISNIS
Nur Alam
Institut Bisnis Dan Keuangan Nitro
Economics, Econometrics & Finance

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Impulse Buying on users of online shopping Orfyanny S. Themba; Aminuddin Hamdat; Nur Alam; Karta Negara Salam
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.206

Abstract

This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value Alam, Nur; Sari, Fitri Indah; Sasmita, Halida; Lutfi, Andi
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/m2rvsf91

Abstract

This study aimed to examine the influence of technical analysis and corporate social responsibility (CSR) on the firm value of PT. Bank Rakyat Indonesia (Persero) Tbk. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to the employee population. The sampling technique was saturated sampling, and the data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model demonstrated a satisfactory fit and substantial explanatory power. The results revealed that both technical analysis and corporate social responsibility had a positive but statistically insignificant effect on firm value at the standard significance level. However, the structural model explained a high degree of variance, indicating that these variables collectively provide a strong framework for firm value. These findings suggest that while individual strategies may not directly drive firm value independently, their collective presence provides a robust framework for market perception. The implication is that companies should focus on a strategic synergy between technical market approaches and CSR programs to build sustainable corporate value.
Co-Authors Aminuddin Hamdat Fitri Indah Sari Lutfi, Andi Orfyanny S. Themba Salam, Karta Negara Sasmita, Halida