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The Effects of Brand Image and Product Quality on Purchase Decisions Rosanti, Novita; Karta Negara Salam; Panus
Quantitative Economics and Management Studies Vol. 2 No. 6 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.

Pandemi COVID-19 Memberdayakan Ibu-Ibu yang kehilangan Pekerjaan untuk Mengelolah Sedekah Jumâ€™at ke Mesjid dan Panti asuhan di Kota Makassar Daga, Rosnaini; Salam, Karta Negara
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku522

Pandemi COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah. Hingga 30 Juli 2021, Indonesia telah melaporkan 3.372.374 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Dalam hal angka kematian, Indonesia menempati peringkat ketiga terbanyak di Asia dengan 92.311 kematian. Di tengah situasi pandemi seperti ini tentunya telah menimbulkan dampak yang sangat besar terhadap seluruh aspek, utamanya dalam aspek perekonomian. Komunitas Gebug Jumâ€™at di Kota Makassar memiliki salah satu program yang bernama Jumat Berkah dimana kegiatan dilaksanakan setiap hari jumat berupa pembagian makanan baik itu makanan berat maupun makanan ringan kepada warga di Kota Makassar dengan tujuan sedekah dan menyambung silaturahmi antar warga setempat yang notabenenya warga menengah ke bawah karena kegiatan dilakukan secara bersama-sama.

Promotion Costs Analysis To Increased Volume Sales In The Convection Companies Listiawati; Karta Negara Salam; Retno Wulansari; Pramudi Harsono
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.300

The purpose of this study is to obtain empirical data about whether or not there is a relationship between sales promotion costs and sales volume and how much influence the promotion costs have on sales volume at the company. In this study, the documentation method was used in data collection, then proceeded to the analysis process using correlation and regression analysis.The population in this study is the total cost of sales promotion and sales volume at the company. Due to the limitations of time, cost, manpower, and so on, the researchers took samples, namely sales promotion costs, and company sales volume, between 2018-2020.Based on the results of the analysis for three years, it was obtained that r XY = 0.718 with N = 36 and a significant level of 0.000, obtained r table = 0.708. This shows r xy> r table, which means that r XY is significant and Ha is accepted. Because Ha is accepted, there is a positive and significant relationship between Sales Promotion Costs and Sales volume at convection companies. Furthermore, the influence of Biya promotion on sales volume can be seen on the determinant coefficient (R 2) where it is mentioned in a row in 2018; 2019; and 2020 is 0.675; 0.554; and 0.507. this shows that the average annual promotion costs have an effect of more than 50% on the company's sales volume.

Pengaruh Leverage dan Collateralizable Assets Terhadap Kebijakan Dividen Pada Perusahaan Manufaktur di Bursa Efek Indonesia Yuyun Karystin Meilisa Suade; Cindy Yoel Tanesia; Erwin Erwin; Karta Negara Salam
Jurnal Mirai Management Vol 6, No 2 (2021)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v6i2.1448

Penelitian ini bertujuan untuk menguji pengaruh leverage dan collateralizable assets terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Agency theory digunakan sebagai landasan teori dalam pengembangan hipotesis. Populasi dalam penelitian ini adalah perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2017-2020. Teknik sampling yang digunakan adalah metode purposive sampling. Teknik analisis yang digunakan adalah regresi berganda dengan persamaan kuadrat terkecil. Tingkat signifikansi yang digunakan untuk menguji pengaruh secara simultan maupun parsial adalah sebesar 5%. Hasil penelitian secara parsial menunjukkan bahwa variabel leverage dan collateralizable assets berpengaruh positif signifikan tehadap kebijakan dividen. Hasil uji F menunjukkan bahwa variabel-variabel yang digunakan dalam penelitian ini secara simulatan berpengaruh signifikan terhadap variabel dependen.

The Effects of Brand Image and Product Quality on Purchase Decisions Novita Rosanti; Karta Negara Salam; Panus
Quantitative Economics and Management Studies Vol. 2 No. 6 (2021)
Publisher : Yayasan Ahmar Cendekia Indonesia

The study aim is to analyze are brand image and product quality partially positive and significant impact on purchasing decisions at Starbuck; Do brand image and product quality simultaneously have a positive and significant effect on purchasing decisions at Starbucks; Which variable has the most dominant influence on purchasing decisions at Starbucks. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following calculation: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant influences on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant effects on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar; the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar. In this study, the authors chose the research location in Starbucks, Trans Studio Mall, Makassar City. In connection with the problems previously stated, an analysis will be carried out based on the data obtained using the following comment: (1) Validity test, used to measure whether a questionnaire is valid or not. A questionnaire is said to be useful if the questionnaire's questions can reveal something, which is measured by the questionnaire. The results showed that the brand image variable had positive and significant effects on purchasing decisions; this indicated that Starbucks should maintain a good brand reputation, increasing consumer loyalty. Introducing products to consumers will give a good impression, and consumers will also remember the product. The results showed that the product quality variable had positive and significant influences on purchasing decisions; this indicated that Starbucks had to improve the quality of the products offered to increase sales levels. 12.9% of variables are not examined in this thesis, and this also affects the purchasing decision at Starbucks Trans Studio Mall Makassar, the variables that are not examined are (Price, Location, and Lifestyle). Researched, so you can find out what variables influence a person to make purchasing decisions at Starbucks Trans Studio Mall Makassar.

Analisis Penggunaan Aplikasi Whatsapp pada PT. Bank Perkreditan Rakyat Sulawesi Mandiri karta negara salam; Rhima Narulita Ikhwanah Amin
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 4 No. 1 (2021): Januari 2021
Publisher : LP2M IBK Nitro

The purpose of this study was to analyze the use of the WhatsApp application at PT. Sulawesi Mandiri People's Credit Bank. The analytical method used is descriptive qualitative in the form of an interview at PT. Sulawesi Mandiri People's Credit Bank. The results showed that the use of the WhatsApp application was used by employees at PT. Sulawesi Mandiri People's Credit Bank Mandiri because it can support work in team and individual work.

Pengaruh Biaya Promosi Terhadap Peningkatan Volume Penjualan Produk Wika Aircon Weater Heater (AWH) Pada PT. Surya Puzulindo Makassar Karta Negara Salam
Movere Journal Vol 1 No 1 (2019)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v1i1.29

Penelitian ini bertujuan untuk mengukur pengaruh biaya promosi terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) pada PT Surya Puzulindo Makassar. Adapun variabel bebas dalam penelitian ini adalah biaya Promosi dan variabel terikat adalah Volume Penjualan.Merupakan penelitian kuantitatif dengan menggunakan metode analisis deskriptif dan analisis regresi sederhana. Jenis data terdiri dari data kualitatif dan data kuantitatif, dimana metode pengumpulan data terdiri dari observasi, wawancara, dan dokumentasi.Hasil penelitian ini menunjukkan bahwa biaya promosi berpengaruh positif dan signifikan terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) pada PT Surya Puzulindo Makassar.Dari penelitian ini terbukti bahwa dengan memperhatikan biaya promosi yang ditawarkan dan dibarengi dengan kualitas produk dan pelayanan yang baik maka dapat meningkatkan minat pelanggan terhadap produk yang dipasarkan. Besarnya kontribusi dari biaya promosi terhadap peningkatan volume penjualan produk Wika Aircon Weater Heater (AWH) adalah 99,4%.

Pandemi COVID-19 Memberdayakan Ibu-Ibu yang kehilangan Pekerjaan untuk Mengelolah Sedekah Jum’at ke Mesjid dan Panti asuhan di Kota Makassar Rosnaini Daga; Karta Negara Salam
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2022)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku522

Pandemi COVID-19 di Indonesia pertama kali dideteksi pada tanggal 2 Maret 2020, ketika dua orang terkonfirmasi tertular dari seorang warga negara Jepang. Pada tanggal 9 April, pandemi sudah menyebar ke 34 provinsi dengan DKI Jakarta, Jawa Barat dan Jawa Tengah. Hingga 30 Juli 2021, Indonesia telah melaporkan 3.372.374 kasus positif menempati peringkat pertama terbanyak di Asia Tenggara. Dalam hal angka kematian, Indonesia menempati peringkat ketiga terbanyak di Asia dengan 92.311 kematian. Di tengah situasi pandemi seperti ini tentunya telah menimbulkan dampak yang sangat besar terhadap seluruh aspek, utamanya dalam aspek perekonomian. Komunitas Gebug Jum’at di Kota Makassar memiliki salah satu program yang bernama Jumat Berkah dimana kegiatan dilaksanakan setiap hari jumat berupa pembagian makanan baik itu makanan berat maupun makanan ringan kepada warga di Kota Makassar dengan tujuan sedekah dan menyambung silaturahmi antar warga setempat yang notabenenya warga menengah ke bawah karena kegiatan dilakukan secara bersama-sama.

Impulse Buying on users of online shopping Orfyanny S. Themba; Aminuddin Hamdat; Nur Alam; Karta Negara Salam
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.206

This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.

Study On Service Quality On Customer Satisfaction And Loyalty Siti Fatimah; Mukhammad Idrus; Afiah Mukhtar; Karta Negara Salam; Ismawati Ismawati
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.938

This study investigates the impact of service quality on the satisfaction and loyalty of RSUD Andi Djemma Masamba inpatients. Quantitative causal studies are included in this type of research. The population of this study consisted of 14,501 inpatients at the Andi Djemma Masamba Hospital. However, only 150 samples were used because this quantity met the minimum number of samples required for SEM model testing. Primary data sources were used for this study. The collected data will be subjected to a series of tests, including descriptive analysis, a data quality test consisting of (validity and reliability tests), a classical assumption test consisting of a normality test and an outlier’s test, and a SEM analysis conducted with the AMOS program to test the hypothesis. According to the findings of this study, the quality of service has a direct and significant impact on the satisfaction of inpatients at the Andi Djemma Masamba Hospital. At the Andi Djemma Masamba Hospital, service quality has a significant positive direct and indirect effect on the loyalty of inpatients. The commitment of inpatients at the Andi Djemma Masamba Hospital is positively and immediately affected by their level of satisfaction.

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