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All Journal JURNAL MANAJEMEN BISNIS Jurnal Manajemen dan Organisasi Review (MANOR) Formosa Journal of Sustainable Research (FJSR) Tekmulogi: Jurnal Pengabdian Masyarakat
Aminuddin Hamdat
Institut Bisnis dan Keuangan Nitro
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH STRATEGI CONTENT PADA E-COMMERCE SHOPEE TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT DI KOTA MAKASSAR Aminuddin Hamdat; Dini Oktaviani; Karina Widyana Nalle
JURNAL MANAJEMEN dan ORGANISASI REVIEW (MANOR) Vol. 2 No. 2 (2020): MANOR: JURNAL Manajemen dan Organisasi Review
Publisher : Program Studi Manajemen Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v2i2.244

Abstract

Abstract This study discusses and to determine the effect of content strategy one-commerce shopee on the purchasing decisions of the Makassar city community. This research was conducted in Makassar city with a population and a random sample of e-commerce shopee users, totaling 50 people with different ages and occupations (. Accidental Sampling). Analysis of the data used is descriptive analysis and calcic assumption test to describe the variables in the study and provide certainty that the regression equation obtained has accuracy in estimation, unbiased and consistent, while to analyze quantitative data using the Simple Regression Analysis tool. The results of the study are known to be insignificant, meaning that the data collected failed to prove the relationship between the Content (X) and Purchase Decision (Y) strategies, and that does not mean that the independent variable X does not affect the dependent variable Y completely, but the sample data does not succeeded in proving the relationship or the independent variable (the independent variable) under study was inappropriate or the lack of supporters of the independent variable. Keywords: Content Strategy, Purchasing Decisions, Shopee. Abstrak Penelitian ini membahas dan untuk mengetahui pengaruh strategi content pada e-comemerce shopee terhadap keputusan pembelian masyarakat kota makassar. Penelitian ini di laksanakan di kota Makassar denagan populasi dan sampel masyarakat pengguna e-commerce shopee secara acak yang berjumlah 50 orang dengan berbagai usia dan pekerjaan yang berbeda(.Accidental Sampling). Analisis data yang digunakan adalah analisis deskriptif dan uji asumsi kalsik untuk mendeskripsikan variable-variabel dalam penelitian dan memberikan kepastian bahwa persamaan regresi yang didapatkan memiliki ketepatan dalam estimasi, tidak bias dan konsisten, sedangkan untuk menganalisis data kuantitatif menggunakan alat Analisis Regresi Sederhana. Hasil penelitian tersebut diketahui hasilnya tidak signifikan, maka artinya adalah data yang dikumpulkan tidak berhasil membuktikan keterkaitan antara strategi Content (X) dan Keputusan Pembelian (Y), dan bukan berarti variabel independen X tidak berpengaruh terhadap variabel dependen Y secara sepenuhnya, melainkan data sampel tidak berhasil membuktikan hubungan tersebut atau variabel independen (variabel bebas) yang diteliti kurang tepat atau kurangnya pendukung dari variabel bebas tersebut. Kata kunci : Strategi Content, Keputusan Pembelian ,Shopee
Impulse Buying on users of online shopping Orfyanny S. Themba; Aminuddin Hamdat; Nur Alam; Karta Negara Salam
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.206

Abstract

This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
The Effect of Profitability and Leverage on Profit Management in Manufacturing Companies Listed on the Indonesia Stock Exchange Aminuddin Hamdat; Muh. Rizal; Murdin Muchsidin; Muspa; Fathu Ramadhani
Formosa Journal of Sustainable Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i2.3077

Abstract

Financial statements are information that describes the condition of the company and can be used as an illustration of the company's performance. This condition will motivate company managers of certain strategies to generate profits that are in line with investor expectations. Profit management in practice can occur agency conflicts depicted in agency theori. Profit management practices can affect the reasonableness of the presentation of financial statements that can mislead users when they should be useful to users. This study aims to determine the effect of profitability and partial leverage on profit management in manufacturing companies on the Indonesia Stock Exchange. The analysis method used is multiple linear regression analysis with the help of SPSS version 22.0. The observation period carried out is 4 years, namely 2016 to 2019. The results show that partially profitability has a positive effect on profit management in manufacturing companies listed on the Indonesia Stock Exchange. Leverage has an insignificant positive effect on profit management in manufacturing companies listed on the Indonesia Stock Exchange
Penerapan augmented reality sebagai media digital marketing di masa Pandemi Covid 19 pada pengusaha penginapan di Malino Fadliyani Nawir; Aminuddin Hamdat
TEKMULOGI: Jurnal Pengabdian Masyarakat Vol 1, No 1 (2021): Mei 2021
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.213 KB) | DOI: 10.17509/tmg.v1i1.34299

Abstract

The Covid 19 pandemic has had a major impact on industries in Indonesia, especially the tourism sector. Due to large-scale social restrictions making community activities very limited, lodging in tourist areas is empty of visitors. The purpose of this Community Service activity is to provide education about augmented reality technology that can be adopted for marketing media on social media so that lodging entrepreneurs can provide new value for their consumers during this pandemic. The method used in this Community Service activity is the presentation of the augmented reality application for the interior of the inn, workshops on the use of the application, digital marketing techniques on social media that are directly practiced by the speakers and participants which are ended by discussion and question and answer. The results of this service activity are videos produced from augmented reality technology in accordance with the interior of each inn from the participants.
Co-Authors Dini Oktaviani Fathu Ramadhani Karina Widyana Nalle Muh. Rizal Murdin Muchsidin Muspa Nawir, Fadliyani Nur Alam Orfyanny S. Themba Salam, Karta Negara