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All Journal TIJAB (The International Journal of Applied Business) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi

Masetya Mukti

Politeknik Negeri Banyuwangi

Author-ID : 3431444

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

Published : 5 Documents Claim Missing Document

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Articles

A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions. The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.

Inovasi Atraksi Wisata Berbasis Video Virtual Tour Reality 3600 Sebagai Alternatif Menghadapi Era New Normal di Taman Gandrung Terakota Desa Tamansari Banyuwangi Muhammad Ari Perdana; Ayu Wanda Febrian; Masetya Mukti; Junaedi Adi Prasetyo; Ella Nuritasari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Gandrung Terakota Park is one of the objects that offer a fairly complete tourist attraction. This tourist attraction offers cool and beautiful natural beauty, combined with artificial attractions in the form of statues of Gandrung dancers numbering in the hundreds, as well as performing arts and entertainment. In efforts to maintain and improve its existence in the current new normal condition, Taman Gandrung Terakota requires innovation of attraction products. There needs to be a new adaptation of travel style as an alternative for tourists. One thing that can be done is through virtual video tours with virtual reality 3600 technology. This technology allows tourists to feel comfortable by watching videos about the exploration of the Gandrung Terakota Park guided by a Tour Guide. This video is designed as real as possible so that tourists can enjoy the surrounding scenery and can be played 3600. This form of innovation is very safe in current conditions and for all ages because it allows tourists to still enjoy the sensation of traveling without having to physically interact with the range of views that can be seen from the ground. Therefore, the existence of this community service program is considered important, which is carried out through the transfer of knowledge and technology transfer in the form of making a virtual reality 3600 video tour as an alternative to face the new normal era at Gandrung Terakota Park.

Pendampingan Digital Marketing dan Branding UMKM Petani Madu Desa Sumberarum Banyuwangi sebagai Penunjang Daya Tarik Wisata Putu Rusmawan; Kanom Kanom; Masetya Mukti; Nurhalimah Nurhalimah
Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2024): Abdi Wisata: Jurnal Pengabdian Kepada Masyarakat
Publisher : Politeknik Pariwisata Lombok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55701/abdiwisata.v1i1.169

Di era digital ini promosi secara gencar telah di lakukan melalui media platform seperti instagram yang berbentuk video promosi. Video promosi merupakan upaya untuk memberitahukan atau menawarkan produk atau jasa pada dengan tujuan menarik wisatawan untuk berkunjung. Video promosi mencakup metode komunikasi yang digunakan untuk memberikan informasi.. Logo dalam produk UMKM berfungsi sebagai identitas dari produk tersebut yang disertai nomor telephone yang dapat dihubungi sehingga apabila jika diperjual belikan secara bebas, orang-orang dapat memesan dengan mudah sekaligus mengetahui pemilik asli dari usaha UMKM ini. Hal ini tentu akan berpengaruh kepada produk UMKM beliau dalam segi pemasaran dan promosi. Desa Sumberarum, di area yang sangat luas ini terdapat beberapa titik penting objek wisata, tetapi sangat disayangkan masih minimnya papan penunjuk arah untuk menuju ke objek wisata tersebut sehingga hal ini menjadi salah satu faktor penghambat bagi wisatawan luar yang ingin berkunjung ke tempat ini terlebih juga letaknya yang di area perkebunan membuat wisatawan sulit untuk mendapatkan sinyal jika ingin menggunakan Google Maps.

Strategi Promosi Paket Wisata PT Blutama Imawangi Tour and Travel Banyuwangi Nurma Safitri; Masetya Mukti; Esa Riandy Cardias
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3510

PT Blutama Imawangi Tour and Travel is an industry that provides ticket sales, overseas packages and domestic tours. The problem that occurs at PT Blutama Imawangi Tour and Travel is the lack of effort in terms of promoting tour packages and sales of tour packages that fluctuate. The research location is at PT Blutama Imawangi Tour and Travel located at Jl. Gajah Mada, Palapa II No. 49 Banyuwangi. This study aims to analyze internal and external factors and formulate strategies that can be carried out on promotions at PT Blutama Imawangi Tour and Travel. The data were analyzed using descriptive qualitative methods obtained from observations, documentation and interviews with the selection of sources (owner, marketing department employees, customers) using purposive sampling techniques. The analysis used is the IE matrix and SWOT analysis. The results of this study show alternative promotion strategies, SO strategies, namely increasing promotion through social media and adjusting brochure content to public interests and following government programs and becoming a partner in tourism promotion. The WO strategy is to maximize the number of marketing employees and add new and unique tour packages. The ST strategy is to improve the quality of brochures and maintain cooperation with other agencies. The WT strategy is to develop promotions through social media that are not yet owned and to cooperate with other institutions that understand the promotion of their tour packages.

PENGEMBANGAN BUKU SAKU DAN ENGLISH BRIDGING COURSE BAGI PENGELOLA HOMESTAY DI BANYUWANGI Ely Trianasari; Masetya Mukti; Subayil Subayil
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.21758

Peningkatan pelayanan dilakukan sebagai salah satu strategi bisnis dalam menghadapi persaingan. Salah satu faktor penting dalam keberhasilan pencapaian usaha tersebut adalah komunikasi yang baik antara pengguna dan pemberi layanan. Sayangnya, kondisi ini menjadi salah satu kendala yang dihadapi oleh BUMDesa Ijen Lestari Desa Wisata Tamansari Licin, Banyuwangi. Sebagai sebuah Badan Usaha Milik Desa yang bergerak dibidang Wisata salah satunya Pengelolaan Homestay yang berlokasi di jalur utama menuju wisata Gunung Kawah Ijen via Banyuwangi, jumlah kunjungan wisatawan di Kawah ijen terus meningkat dan membuat para pengelola Homestay dan wisata di kawasan ini wajib memiliki kemampuan bahasa Inggris aktif. Dalam pelaksanaannya, pengelola Usaha Homestay menghadapi kendala pelayanan khususnya dalam hal Bahasa/ Komunikasi dengan wisatawan asing. Hal ini karena kesempatan untuk belajar Bahasa asing belum pernah dilakukan sebelumnya. Adapun solusi untuk mengatasi permasalahan mitra tersebut yaitu: Pertama, English Bridging Course sebagai upaya untuk meningkatkan kemampuan berbahasa inggris mitra yaitu Pengelola Homestay di Desa Wisata Tamansari. Kedua, memfasilitasi mitra sebuah buku saku berbahasa Inggris - Indonesia dengan tema “English Tourism Talk” sebagai media belajar yang mempermudah mitra mengaplikasikan kosakata dan catatan-catatan penting tentang komunikasi harian antara pengelola homestay dengan wisatawan asing. Buku Saku “English Tourism Talk” berbentuk E-Book dan HardBook sehingga bisa digunakan sebagai salah satu media belajar bahasa Inggris oleh mitra dimanapun dan kapanpun.

Co-Authors Aditya Wiralatief Sanjaya Ayu Wanda Febrian Ella Nuritasari Ely Trianasari Esa Riandy Cardias Holkiyah Novitasari Junaedi Adi Prasetyo Kanom, Kanom Muhammad Ari Perdana Nurhalimah Nurhalimah Nurma Safitri Putu Rusmawan Subayil Subayil

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