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All Journal TIJAB (The International Journal of Applied Business) Jurnal Pengabdian kepada Masyarakat Nusantara JKTP Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ekonomi, Manajemen, Akuntansi Sadar Wisata: Jurnal Pariwisata
Masetya Mukti
Politeknik Negeri Banyuwangi
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.118 KB) | DOI: 10.20473/tijab.V3.I2.2019.87-106

Abstract

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions.  The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.
Inovasi Atraksi Wisata Berbasis Video Virtual Tour Reality 3600 Sebagai Alternatif Menghadapi Era New Normal di Taman Gandrung Terakota Desa Tamansari Banyuwangi Muhammad Ari Perdana; Ayu Wanda Febrian; Masetya Mukti; Junaedi Adi Prasetyo; Ella Nuritasari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.828 KB) | DOI: 10.55338/jpkmn.v3i2.367

Abstract

Gandrung Terakota Park is one of the objects that offer a fairly complete tourist attraction. This tourist attraction offers cool and beautiful natural beauty, combined with artificial attractions in the form of statues of Gandrung dancers numbering in the hundreds, as well as performing arts and entertainment. In efforts to maintain and improve its existence in the current new normal condition, Taman Gandrung Terakota requires innovation of attraction products. There needs to be a new adaptation of travel style as an alternative for tourists. One thing that can be done is through virtual video tours with virtual reality 3600 technology. This technology allows tourists to feel comfortable by watching videos about the exploration of the Gandrung Terakota Park guided by a Tour Guide. This video is designed as real as possible so that tourists can enjoy the surrounding scenery and can be played 3600. This form of innovation is very safe in current conditions and for all ages because it allows tourists to still enjoy the sensation of traveling without having to physically interact with the range of views that can be seen from the ground. Therefore, the existence of this community service program is considered important, which is carried out through the transfer of knowledge and technology transfer in the form of making a virtual reality 3600 video tour as an alternative to face the new normal era at Gandrung Terakota Park.
Strategi Promosi Paket Wisata PT Blutama Imawangi Tour and Travel Banyuwangi Nurma Safitri; Masetya Mukti; Esa Riandy Cardias
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 4: Mei 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i4.3510

Abstract

PT Blutama Imawangi Tour and Travel is an industry that provides ticket sales, overseas packages and domestic tours. The problem that occurs at PT Blutama Imawangi Tour and Travel is the lack of effort in terms of promoting tour packages and sales of tour packages that fluctuate. The research location is at PT Blutama Imawangi Tour and Travel located at Jl. Gajah Mada, Palapa II No. 49 Banyuwangi. This study aims to analyze internal and external factors and formulate strategies that can be carried out on promotions at PT Blutama Imawangi Tour and Travel. The data were analyzed using descriptive qualitative methods obtained from observations, documentation and interviews with the selection of sources (owner, marketing department employees, customers) using purposive sampling techniques. The analysis used is the IE matrix and SWOT analysis. The results of this study show alternative promotion strategies, SO strategies, namely increasing promotion through social media and adjusting brochure content to public interests and following government programs and becoming a partner in tourism promotion. The WO strategy is to maximize the number of marketing employees and add new and unique tour packages. The ST strategy is to improve the quality of brochures and maintain cooperation with other agencies. The WT strategy is to develop promotions through social media that are not yet owned and to cooperate with other institutions that understand the promotion of their tour packages.
Transformation of Creative Economy Based on Home Industry to Encourage Family Resilience and Increase Community Income Rachmawaty Kadir; Musakirawati; Masetya Mukti
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September-December 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.163

Abstract

This research aims to explain the creative economic development based on home industry carried out by EcoNatural Society Foundation, explain its impact on community income, and supporting factors in creative economic development at EcoNatural Society Foundation. The method used is descriptive qualitative research, the way data is collected is through observation, interviews, and documentation of the object of research. The data analysis technique uses descriptive analysis. The results showed (1) the development of a home industry-based creative economy carried out by the EcoNatural Society Foundation through the formation of household business groups, (2) an increase in the income of people participating in household business groups, (3) internal and external factors that support the development carried out by the EcoNatural Society Foundation in Selayar Islands Regency.
Pelatihan Pengelolaan SDM untuk Meningkatkan Kapasitas Manajerial UMKM: Pengabdian Jemi Cahya Adi Wijaya; Aprilia Divi Yustita; Masetya Mukti; Yuli Hariyati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6543

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas manajerial pelaku UMKM melalui pelatihan pengelolaan sumber daya manusia. Program ini mendorong peserta agar mampu menyusun pembagian kerja, mengelola tenaga kerja, melakukan evaluasi kinerja sederhana, dan mengembangkan SDM secara lebih terstruktur dan efektif. Kegiatan dilaksanakan melalui tiga tahapan, yaitu persiapan, pelaksanaan, serta monitoring dan evaluasi. Tahap pelaksanaan dilakukan melalui ceramah interaktif, diskusi, simulasi, praktik langsung, dan pendampingan. Mitra kegiatan adalah UMKM binaan Dinas Koperasi Provinsi Jawa Timur, khususnya pemilik dan pengelola usaha yang membutuhkan penguatan dalam pengelolaan tenaga kerja. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai pentingnya pengelolaan SDM dalam operasional usaha sehari-hari. Peserta mampu merancang pembagian kerja, mengatur peran kerja, menyusun instrumen evaluasi sederhana, dan merencanakan pengembangan tenaga kerja secara bertahap. Pendampingan turut memperkuat kepercayaan diri peserta dalam menerapkan praktik tersebut secara mandiri. Secara keseluruhan, kegiatan ini meningkatkan kapasitas manajerial, efisiensi kerja, profesionalitas usaha, dan keberlanjutan UMKM.
Pengembangan Sistem Tour Quotation Berbasis Microsoft Excel untuk Mendukung Penawaran Produk Layanan Wisata di PT X Aprilia Divi Yustita; Rosa Madinah; Masetya Mukti; Esa Riandy Cardias; Reni Nur Jannah; Eka Afrida Ermawati
Sadar Wisata: Jurnal Pariwisata Vol. 9 No. 1 (2026): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v9i1.5431

Abstract

Sebagai biro perjalanan wisata, PT X menyediakan berbagai jasa layanan wisata terutama penjualan beragam paket wisata. Dalam proses operasionalnya PT X perlu untuk selalu meningkatkan kecepatan layanan termasuk dalam membuat penawaran harga (tour quotation). Permasalahan yang dialami adalah pada alat yang digunakan, yaitu telah memanfaatkan microsoft excel namun otomatisasi hanya berlaku untuk penghitungan total biaya, sedangkan komponen lain harus dicari dan diisikan secara manual. Dalam upaya meningkatkan efektivitas operasional dan mendukung kecepatan layanan, maka dikembangkan model tour quotation berbasis microsoft excel yang lebih terstruktur. Penelitian ini menggunakan metode Research and Development (R&D) dengan model 4D (define, design, develop, disseminate). Hasil penelitian ini adalah sebuah model tour quotation yang terdiri dari empat sheet utama, yaitu sheet cover, input data, tour quotation, dan bank data yang saling terintegrasi. Model ini telah divalidasi oleh ahli media dengan tingkat kelayakan 99%, dan oleh ahli materi dengan tingkat kelayakan 97% dengan kategori sangat layak, serta diuji oleh pengguna dengan rata-rata penilaian 91% dan kategori sangat layak.
ANALISIS TINGKAT KEPUASAN MAHASISWA PARIWISATA POLITEKNIK NEGERI BANYUWANGI TERHADAP KUALITAS JASA BIRO PERJALANAN WISATA INTERNAL DALAM PROGRAM PROJECT-BASED LEARNING Okta Tri Wardatul Asvia; Eggi Savera; Berlian Dwi Yulianti; Lisa Afni Nursafitri; Masetya Mukti
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 2 (2026): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i2.102

Abstract

This study aims to analyze the satisfaction level of Tourism Department students at Politeknik Negeri Banyuwangi toward the quality of internal travel agency services used during Project Based Learning (PBL) activities in Bali. The research is motivated by the important role of travel agencies as the main facilitators in supporting project-based learning while simultaneously providing practical experience for students in managing tourism travel services. This study employed a quantitative approach using a survey method through questionnaires distributed to students who participated in the PBL activities. The sampling technique used was purposive sampling involving 60 respondents out of 180 students participating in the program. Instrument validity was tested using product moment correlation, while reliability testing used Cronbach’s Alpha, indicating that the instruments were valid and reliable. Data analysis was conducted using a Likert scale to measure student satisfaction toward core products and actual products of the travel agency services. The results indicate that accommodation obtained the highest satisfaction score with an average value of 3.32 categorized as “very satisfied”, followed by tour guide services with a score of 3.22 categorized as “satisfied”. Meanwhile, transportation and meal services still require improvement based on respondents’ feedback. In the actual product variable, both organizer quality and program design achieved an average score of 3.03 categorized as “satisfied”. The findings reveal that, overall, students were satisfied with the internal travel agency services used in PBL activities, although several aspects of the services still need improvement to achieve more optimal satisfaction.
PERAN PEMANDU LOKAL DALAM MENINGKATKAN KEPUASAN WISATAWAN DI DESA PENGLIPURAN, BALI Syah Fira Ayuningtyas; Eka Putri Nurmayasari; Mulya Nur Aini; Tanziila; Masetya Mukti
Jurnal Kajian dan Terapan Pariwisata Vol 6 No 2 (2026): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v6i2.103

Abstract

Penglipuran Traditional Village, a cultural tourism icon in Bali, is widely recognized for its commitment to environmental cleanliness and the preservation of traditional values. This study aims to examine in depth the contribution of local guides in enhancing visitor satisfaction. A mixed method approach was employed, combining both quantitative and qualitative analyses. Data collection techniques included field observations and the distribution of questionnaires to 62 respondents. The findings indicate that aspects such as information delivery, service ethics, communication skills, and the creativity of local guides received predominantly positive responses. The majority of respondents rated these aspects as "Good" to "Excellent", indicating a high level of tourist satisfaction with the services provided. Practically, the results highlight the importance of improving communication capabilities and developing innovations in technology-based information delivery. The study concludes that local guides play a vital role as facilitators of authentic and satisfying tourist experiences, as well as agents of cultural preservation within the context of a tourism village.
Co-Authors Aditya Wiralatief Sanjaya Aprilia Divi Yustita Ayu Wanda Febrian Berlian Dwi Yulianti Eggi Savera Eka Afrida Ermawati Eka Putri Nurmayasari Ella Nuritasari Esa Riandy Cardias Holkiyah Novitasari Jemi Cahya Adi Wijaya Junaedi Adi Prasetyo Lisa Afni Nursafitri Muhammad Ari Perdana Mulya Nur Aini Musakirawati Musakirawati Nurma Safitri Okta Tri Wardatul Asvia Rachmawaty Kadir Reni Nur Jannah Rosa Madinah Syah Fira Ayuningtyas Tanziila Yuli Hariyati