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Blue Ocean Strategy Desa Sumberagung Sebagai Desa Wisata Unggulan Banyuwangi Ayu Wanda Febrian; Dora Melati Nurita Sandi; Firda Rachma Amalia
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No S1 (2022): SPECIAL ISSUE DNU 14 TH
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v10iS1.2023

Abstract

Banyuwangi is currently focusing on the development of tourism development area II with its main attraction being Sukomade. Sumberagung Village is one of the villages in the area. Sumberagung Village has potential as a tourist village , but does not yet have a tourism village development model that can be used as management guidelines. This causes the absorption and use of village funds to be less fully absorbed so it is necessary to formulate a special strategy for tourism villages. This research is focused on making a strategy design with the Blue Ocean Strategy approach with a four-step framework analysis, namely Eliminate, reduce, raise and create. Through the approach of eight aspects of forming a tourist village, the results of the study show that Sumberagung Village is in the development stage so the focus of the development strategy that is considered appropriate is fitness tourism by maximizing the creation of new tourist attractions.
“MOZAIK KERANG” UPAYA PENGELOLAAN LIMBAH CANGKANG KERANG DAN TIRAM SEBAGAI USAHA INDUSTRI KREATIF DI MUNCAR, BANYUWANGI Dora Melati Nurita Sandi; Ayu Wanda Febrian; Ella Nuritasari
JMM (Jurnal Masyarakat Mandiri) Vol. 3, No. 2: Desember 2019
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (172.63 KB) | DOI: 10.31764/jmm.v0i0.1147

Abstract

Abstrak: Kampung Tiram merupakan kampung penghasil kerang dan tiram yang berada di Desa Kedungringin Banyuwangi. Berlimpahnya hasil laut berupa kerang dan tiram yang ada di Desa tersebut membuat banyaknya tumpukan limbah cangkang kerang tanpa dimanfaatkan secara maksimal. Hal tersebut yang mendasari penulis dan tim untuk melakukan sosialisasi dan pelatihan pemanfaatan limbah cangkang kerang dan tiram sehingga menjadikannya barang yang memiliki nilai jual. Limbah cangkang dijadikan barang yang selain memiliki nilai jual juga memiliki nilai seni. Limbah cangkang tersebut dijadikan mozaik yang membentuk gambar dan karakter. Tujuan utama dilaksanakannya sosialisasi dan pelatihan, yaitu untuk menambah pengetahuan masyarakat dan kesadaran masyarakat dalam memanfaatkan peluang usaha dari limbah cangkang kerang. Selain melakukan sosialisasi dan pelatihan, penulis dan tim melakukan kegiatan pembentukan kelompok usaha pemuda kreatif yang nantinya menjadi Usaha Mikro Kecil dan Menengah (UMKM) di Desa tersebut.Kata Kunci: Mozaik Kerang; UMKM; Pengolahan Limbah CangkangAbstract:  Kampung tiram is a village producing shells and oysters in the Village of Kedungringin Banyuwangi. The abundance of marine products in the form of shells and oysters in the village makes many piles of shell waste without being utilized optimally. This is what underlies the authors and the team to conduct socialization and training in the utilization of shell and oyster shell waste so that it becomes an item that has a sale value. Shell waste is used as an item which besides having sale value also has artistic value. The shell waste is made into a mosaic that forms images and characters. The main objective of the implementation of socialization and training, which is to increase public knowledge and public awareness in utilizing business opportunities from waste shells. In addition to conducting outreach and training, the writer and the team conducted activities to form a creative youth business group that would later become the Micro, Small and Medium Enterprises (MSMEs) in the Village.Keywords: Scallop Mosaics; MSMEs; Shellfish Waste Treatment
A Study of Culinary Brand Identity in Banyuwangi District with the Gastronomic Tourism Concept Ayu Wanda Febrian
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1861.3 KB) | DOI: 10.20473/tijab.V3.I1.2019.1-12

Abstract

Banyuwangi is a city with varieties of culture. One of its well-known culture is relating to culinary diversity. Nowadays, it is undeniable that tourism in this city develops very quickly. To improve the development of tourism, the people of Banyuwangi need to focus on the concept of gastronomic tourism in creating a brand identity in order to increase the tourist buying intention. This research is a qualitative descriptive study with a case study approach. The result of this study showed that Pecel Pitik was selected as Banyuwangi gastronomic tourism brand identity. This was supported by (a) if combined with previous assessments, we found that Pecel Pitik got 84%, while Ayam Kesrut was only 37%, (b) Pecel Pitik Menu was the best-selling menu, ordered by many consumers, (c) The Philosophy of the origin of Pecel Pitik was more complete and had historical value compared to the Ayam Kesrut.
A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.118 KB) | DOI: 10.20473/tijab.V3.I2.2019.87-106

Abstract

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions.  The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.
Comparative Analysis of Activity-Based Costing and Traditional Methods in Determining Basic Room Rates in Didu's Homestay Banyuwangi Firda Rachma Amalia; Ayu Wanda Febrian
TIJAB (The International Journal of Applied Business) Vol. 6 No. 1 (2022): APRIL 2022
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/tijab.v6.I1.2022.33238

Abstract

Determining competitive price is one of the ways to win in a market. The rate can be concluded by accurately calculating fixed and variable costs incurred in a business. However, regarding determining room costs, many homestay businesses do not apply proper calculation techniques. Their price often does not reflect specific activities, as many cost categories are indirect and fixed. This study compares the basic rate for homestay room business using traditional, and activity-based costing (ABC) approaches. Activity-based costing can allocate activity costs appropriately based on the consumption of each activity. This study collected data through observation and interviews at a homestay, additionally commanded a descriptive analysis. The data source was obtained from internal data, namely, financial data obtained from the homestay. There were three stages of data analysis, i.e. (1) calculation of the cost of renting the room using the traditional method; (2) calculation of the cost of rent for rooms using the ABC system; (3) comparison study between the calculation of the cost of rent for the room currently used by the homestay with calculations using the traditional method and the ABC System.
Pengelolaan wisata kampung blekok sebagai upaya peningkatan ekonomi masyarakat berbasis community based tourism kabupaten situbondo Ayu Wanda Febrian; Yunita Suresti
Jurnal Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v9i2.25308

Abstract

Penelitian ini dilakukan di Wisata Kampung Blekok bertujuan untuk mengetahui pengelolaan berbasis community based tourism (CBT) di wisata Kampung Blekok, cara yang dilakukan untuk peningkatan ekonomi masyarakat dan dampak ekonomi serta menganggulangi dampak negatif sesuai dengan CBT. Penelitian ini adalah penelitian deskriptif kualitatif dengan teknik pengumpulan data berupa data primer dan data sekunder. Teknik analisis data menggunakan analisis data model Miles and Huberman.Teknik pemeriksaan keabsahan data menggunakan metode triangulasi yaitu sumber dan teknik. Hasil penelitian menunjukkan bahwa penerapan CBT terdapat dalam beberapa aspek yaitu perencanaan, pelaksanaan, pengelolaan, pengawasan dan evaluasi namun pelaksanaannya belum optimal. Adapun penambahan penerapan dengan konsep CBT yaitu manajemen Pokdarwis, Pengembangan sumber daya manusia, ramah tamah penduduk lokal dan pembentukan komunitas pengrajin. Cara untuk peningkatan ekonomi masyarakat sesuai konsep CBT yaitu event yang melibatkan masyarakat, mempertahankan program bank sampah, dan kerja sama dengan pihak ketiga. Dampak positif di objek wisata kampung blekok yaitu, terbukanya lapangan pekerjaan, peningkatan pendapatan masyarakat, pemanfaatan fasilitas pariwisata oleh masyarakat lokal, membantu menanggung beban pembangunan dan multiplier effect. Dampak negatif yaitu waktu pengembalian modal investasi tidak pasti dan adanya keinginan untuk mendapatkan keuntungan secara individual. Penanggulangan dampak negatif dilakukan dengan evaluasi dan meminimalisir melalui problem solving.
Inovasi Atraksi Wisata Berbasis Video Virtual Tour Reality 3600 Sebagai Alternatif Menghadapi Era New Normal di Taman Gandrung Terakota Desa Tamansari Banyuwangi Muhammad Ari Perdana; Ayu Wanda Febrian; Masetya Mukti; Junaedi Adi Prasetyo; Ella Nuritasari
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2 (2022): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.828 KB) | DOI: 10.55338/jpkmn.v3i2.367

Abstract

Gandrung Terakota Park is one of the objects that offer a fairly complete tourist attraction. This tourist attraction offers cool and beautiful natural beauty, combined with artificial attractions in the form of statues of Gandrung dancers numbering in the hundreds, as well as performing arts and entertainment. In efforts to maintain and improve its existence in the current new normal condition, Taman Gandrung Terakota requires innovation of attraction products. There needs to be a new adaptation of travel style as an alternative for tourists. One thing that can be done is through virtual video tours with virtual reality 3600 technology. This technology allows tourists to feel comfortable by watching videos about the exploration of the Gandrung Terakota Park guided by a Tour Guide. This video is designed as real as possible so that tourists can enjoy the surrounding scenery and can be played 3600. This form of innovation is very safe in current conditions and for all ages because it allows tourists to still enjoy the sensation of traveling without having to physically interact with the range of views that can be seen from the ground. Therefore, the existence of this community service program is considered important, which is carried out through the transfer of knowledge and technology transfer in the form of making a virtual reality 3600 video tour as an alternative to face the new normal era at Gandrung Terakota Park.
Mapping the Tourism Village Potential at Triangle of Diamond Banyuwangi Ayu Wanda Febrian; Dora Melati Nurita Sandi; Firda Rachma Amalia; Muhamad Ari Perdana
Journal of Social and Policy Issues Volume 3, No 1 (2023): January - March
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v3i1.122

Abstract

Banyuwangi Regency refers to the tourism industry as its leading source of regional income, promoting its tourism destination icon: The Triangle of Diamond. In addition to being an icon, The District Medium-Term Development Plan of Banyuwangi 2016-2021 asserted the Triangle of Diamond as its major project in the Tourism Development Area (TDA). Mount Ijen Crater in Licin District is assigned as TDA I, Plengkung Beach in Tegaldlimo District is designated as TDA II, and Sukamade Beach in Pesanggaran Subdistrict is registered as TDA III. It is expected that tourism is well-developed in rural areas and may increase the prosperity of its people. The analysis of the interactive model of Miles and Huberman (1992), we collected data, gave and recapitulated scores, and determined the final category as a tourist village. The results showed that Kemiren Village in area I, Kalipait Village in area II, and Sumberagung Village in area III are categorized as tourism villages. The three villages have corresponding advantages in cultural aspects, which can then be used to determine a tourism village development strategy. The area I involved the villages of Kemiren, Tamansari, and Kampunganyar. Area II involved Kedungasri, Kalipait, and Purwoagung villages. Area III involved the villages of Sarongan, Sumberagung, and Kedungwungu. Kemiren, Kalipait, and Sumberagung villages have the same advantages in cultural aspects, which can then be used to determine a tourism village development strategy.
The Tourism Area Life Cycle Concept in Identifying the Characteristics of the Alas Purwo Banyuwangi National Park Ayu Wanda Febrian; Zulfatun Nikmah; Chornela Dinda Palupi; Indie Birrul Halida; Citra Alfitri Zahra; Ervilian Suci Desika; Rika Setiya Ayu; Christandy Yervianto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 2 No. 2 (2023): Jurnal Pariwisata Nusantara (JUWITA)
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v2i2.7576

Abstract

Purpose: This research aims to comprehensively understand, evaluate, and categorize the life cycle of tourism areas. Method: Employing a descriptive-qualitative approach, this study conducted interviews with multiple managers and engaged in direct observations. Through both primary and secondary data collection methods, the distinctive features of the Tourism Area Life Cycle (TALC) were identified and categorized. Results: The findings reveal that rejuvenation is essential for all eight components of the tourism area life cycle within Alas Purwo National Park. These TALC components exert a significant influence on the developmental stage of the park. The research presents a range of opportunities and challenges in managing tourist attractions within the park. These challenges present opportunities for managing attractions more effectively. Strategies for expansion involve the addition of artificial attractions and enhancements to facilities. A focal point in the development of Alas Purwo National Park is the engagement of the local community and visitors, facilitated by raising their awareness of sustainable tourism practices. Contribution: This article serves as a valuable resource for information, reference, and initial exploration, thus enriching the broader community's comprehension of the life cycle within Alas Purwo National Park. Furthermore, it offers insights into the behaviors and awareness of tourists. It provides managerial assistance in categorizing the distinct characteristics of tourism within the park.
Pembuatan Website dan Media Sosial Terverifikasi sebagai Media Promosi di SMK NU Kabat Banyuwangi Ayu Wanda Febrian; Junaedi Adi Prasetyo; Firda Rachma Amalia; Nezza Gibrilia; Mohamad Agus Firmansah
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

NU Kabat Vocational School is one of the educational institutions at the SMK (Vocational High School) level in Kabat District, Banyuwangi Regency. This school is relatively new, considering that it has only been 8 (eight) years since it was founded in 2015. It is known that SMK NU Kabat does not yet have a website as a means of digital school information. During that time, the school only relied on social media in the form of Instagram, Facebook and YouTube which did not optimally and professionally display school activities visually. In today's digital era, it is important to have a school website as a medium to promote and provide the latest information regarding school operations. This is to build a narrative of progress and convey the success of the school's performance. The aim is to increase public confidence in the existence of schools. Apart from that, it is also to follow the development of information technology in the world of education, which is currently showing quite significant changes. Having a website as a medium for disseminating information and promotions is one way that is relevant and efficient nowadays.