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All Journal JURNAL DESTINASI PARIWISATA TIJAB (The International Journal of Applied Business) Jurnal Kepariwisataan
Aditya Wiralatief Sanjaya
Politeknik Negeri Banyuwangi
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Brand Image Sego Jajang Guna Membangun Reputasi Culinary Tourism Di Desa Gintangan Frida Sucila Hartini; I Putu Sudhyana Mecha; Aditya Wiralatief Sanjaya
JURNAL DESTINASI PARIWISATA Vol 9 No 2 (2021): VOL 9, NO 2 (2021): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JDEPAR.2021.v09.i02.p07

Abstract

Gintangan Village is famous for its woven bamboo education tourism, but its culinary tourism is still not widely known. One of the local culinary can be used as a component of the reputation formation of culinary tourism in Gintangan Village is Sego Jajang. However, the lack of introduction of the Sego Jajang brand to the public has resulted in the lack of people knowing it. The purpose of this study was to determine the extent to which the image of Sego Jajang in the eyes of the local community, as well as the efforts that can be made to strengthen the brand image of Sego Jajang. This research method uses descriptive qualitative analysis techniques of reduction, display, and conclusion drawing (verification). The results of the research from 30 sample people showed 25% of the community called Sego Jajang and Tempe Godhong as the local culinary delights of Gintangan Village. 86% stated that they know the whereabouts of Sego Jajang. The whole local community stated that they did not know the history of Sego Jajang. The level of ignorance for materials, tools, and the process of making Sego Jajang is still high, while for information on where to buy it the majority knows. 87% stated that the role of the Gintangan Village Government was still not optimal. 42% stated that social media used was Facebook. Besides, 93% gave their future roles in the form of online and offline promotions. Based on the results of the research, it is necessary to implement a brand strategy to identify and overcome the shortcomings of the brand image of Sego Jajang. Keyword: Brand Image, Sego Jajang, Culinary Tourism.
A Study of Tourist Attraction Development Policy and Environmental Conservation in the Ijen Crater Natural Park Aditya Wiralatief Sanjaya; Masetya Mukti; Ayu Wanda Febrian; Holkiyah Novitasari
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.118 KB) | DOI: 10.20473/tijab.V3.I2.2019.87-106

Abstract

Tourism development in Indonesia is increasing, as it is beneficial to the the social, cultural, educational, environmental and economic sectors of the country. In maintaining the sustainability of tourism, the government optimizes business in the field of ecotourism. Ecotourism as an environmentally friendly tourism can have a positive impact in the form of economic improvement, conservation, education, environmental preservation and empowerment of local communities. One ecotourism that has always been a magnet for tourists today is the Nature Tourism Park (TWA) Ijen Crater. Ijen Crater is a nature conservation area with diverse natural potential and is used as a nature conservation park. This study discusses the analysis of environmental damage prevention in the Ijen Crater Nature Park. A qualitative descriptive research approach with data collection techniques through primary data and secondary data was applied. The data were analyzed with data collection analysis, reduction, presentation and data verification. The results of this study are the natural potential of Ijen Crater TWA including the Ijen crater lake, blue fire, sulfur mining, vegetation and animals, Paltuding fun trekking, and Bunder cottage. The environmental conditions of tourist objects and attractions in Ijen Crater TWA are still in a good stage because the manager continues to strive to supervise and protect the tourist objects and attractions. The results of the analysis were interpreted by applying literary research of two regulations, namely UU No.32 of 2009 and UU No.10 of 2009. The result showed that there were three indicators that were not in accordance with UU No.10 of 2009 on Tourism, including the implementation of principles; coordination; and rights, obligations and prohibitions.  The efforts to prevent enviromental damage can be done by dividing the area blocks, designing the site and disseminating information to tourists.
ANALYSIS OF TOURISTS' WILLING TO PAY IJEN CRATER NATURAL TOURISM PARK Esa Riandy Cardias; Aditya Wiralatief Sanjaya; Eka Afrida Ermawati; Aprilia Divi Yustita
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1043

Abstract

Ijen Crater Natural Tourism Park/TWAKI (92 ha) is part of the Ijen Crater Nature Reserve area (2,468 ha) with various kinds of protected biota. In 2016 UNESCO designated Ijen Crater as one of the Biosphere Reserves of 120 countries in the world. All the uniqueness that TWAKI has means that tourist visits to this destination tend to increase significantly, and in the end the carrying capacity of the environment has been exceeded in the last four years. TWAKI is only able to accommodate 165,600 tourists per year based on its area. Therefore, proper management of the TWAKI is needed, to accommodate tourism functions and maintain main function as a nature conservation area, but a lot of funds are needed. Willingness to pay (WTP) tourists are expected as another source of funding outside the government. This study aims to analyze the level of WTP tourists. This research was designed using the Contingent Valuation Method (CVM), which is a survey method to ask tourists about the value or price they give to commodities that have no market value such as environmental goods. The results showed that the average WTP value for foreign tourists was US$ 28 and IDR 25.000 for domestic tourists, so that the economic value of ecotourism and estimated income from ticket sales based on the WTP value were US$ 864.528 or around 12 billion and IDR 3.776.800.000. Both values show values greater than the basic WTP value, which is calculated based on data on the number of tourists. This total value is also greater than the total budget required by TWAKI for maintenance, management and conservation costs.
Co-Authors Aprilia Divi Yustita Ayu Wanda Febrian Eka Afrida Ermawati Esa Riandy Cardias Frida Sucila Hartini Holkiyah Novitasari I Putu Sudhyana Mecha Masetya Mukti