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All Journal Hasanuddin Journal of Applied Business and Entrepreneurship ATHENA: Journal of Social Culture and Society Jurnal Pengembangan Ketenagakerjaan
Athira Setira Adil
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH KETERLIBATAN PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING (STUDI PADA AKUN INSTAGRAM EIWA) Athira Setira Adil; Muhammad Asdar; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 3 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i3.94

Abstract

Firms that want to survive have to compete more in formulating the strategy of offering and selling the company's products, and advanced companies are companies that are able to keep up with the times, customer behavior changes, and of course technological advancement. This research aims to know to know the influence of customer involvement and brand trust of buying interest and purchasing decisions on Eiwa instagram account. The type of research used in this study is quantitative approach. The quantitative approach bases the study of empirical rational principles. The quantitative approach bases the study of empirical rational principles. Before doing research the researcher must find the problem and hypothesis to be tested based on specified criteria and path analysis tool that is Smart PLS to know variable relation. The result of the research shows that for direct influence, customer involvement has a positive and significant effect on buying interest, brand trust has positive but not significant effect on buying interest, customer involvement has a positive and significant effect on purchasing decision, brand trust has positive and significant influence on purchasing decision product, while buying interest has a positive and significant effect on purchasing decision of Brand Eiwa product. As for indirect influence, buying interest may mediate the influence of Customer Engagement on product purchasing decisions positively and significantly while Buy Interest can not mediate the influence of Brand Trust on Brand Eiwa product purchase decision positively and significantly.
Embracing Flexibility: Exploring the Impact and Future of Remote Work, Flextime, and the Four-Day Workweek on Productivity and Well-Being Wikansari, Rinandita; Christian Kuswibowo; Dony Firman Santosa; Athira Setira Adil
Athena: Journal of Social, Culture and Society Vol. 2 No. 4 (2024): October 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i4.355

Abstract

The study is aimed at trend analysis, adoption, and effects of remote work, flexible schedules, and a four-day work week on performance and employee well-being; it engages in a systematic literature review methodology for data collection on several industries concerning the pros and cons of different flexible employment paradigigms. Remote working has been embraced best in knowledge-intensive industries, where it increases productivity significantly but at the same time enhances the risk of feeling isolated, and flexitime gives a good work-life balance but needs clear demarcations in the use of this flexibility to prevent over-commitment. Though the four-day work week is hardly ever adopted, experimentation has demonstrated its potential for increasing happiness and well-being in workplaces without compromising productivity. Appropriating hybrid models, deploying outcome-based performance measurement, and making training available are recommendations organizations could take on to make the most of flexible working arrangements. Hence, the study argues for personalized approaches to flexibility regarding the work at hand and the demands of the organization to ensure optimum performance and employee satisfaction
IMPLEMENTASI PENYUSUNAN KAMUS KOMPETENSI (SOFT COMPETENCY & HARD COMPETENCY) HRGA PT NTI Intabayu Ardiyana; Athira Setira Adil; Mochammad Sarif Hasyim
Jurnal Pengembangan Ketenagakerjaan Vol. 1 No. 2 (2023): September: Jurnal Pengembangan Ketenagakerjaan
Publisher : POLITEKNIK KETENAGAKERJAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59574/jpk.v1i2.30

Abstract

Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui pengamatan (observasi), wawancara (interview), dan dokumentasi. Sumber data pada penelitian ini ialah para narasumber yang berjumlah 3 orang di PT Neural Technologies Indonesia (NTI) yang bekerja pada bagian Human Resource (HR) dan General Affair (GA). Tujuan dari penelitian ini adalah dapat mengetahui dan memahami proses penyusunan kamus kompetensi soft competency dan hard competency pada divisi Human Resource & General Affair (HRGA) PT NTI, serta dapat menentukan tingkat kecakapan kompetensi pada divisi HRGA PT NTI. Proses penyusunan kamus kompetensi yang dilakukan peneliti disesuaikan dengan standar yang dimuat dalam Standar Kompetensi Kerja Nasional Indonesia (SKKNI) Nomor 149 Tahun 2020 tentang Manajemen Sumber Daya Manusia. Penelitian ini menghasilkan draft rumusan kamus kompetensi (soft competency & hard competency) Divisi Human Resource & General Affair (HRGA) PT Neural Technologies Indonesia (NTI).
Co-Authors Christian Kuswibowo Intabayu Ardiyana Mochammad Sarif Hasyim Muhammad Asdar Muhammad Ismail Rinandita Wikansari Santosa, Dony Firman