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All Journal MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Ultima Management : Jurnal Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Milestone: Journal of Strategic Management Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Layman, Chrisanty Victoria
Universitas Pelita Harapan
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences

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The Effect of Defensive Pessimism and Optimism on Failed Entrepreneurs’ Re-Entry İntention Wijaya, Morgan Lorentz; Layman, Chrisanty Victoria
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.2

Abstract

This study aims to determine the factors that encourage entrepreneurs who have failed to show re-entry intention by focusing on the effect of optimism and defensive pessimism on the intention of their re-entry intention. In this study, entrepreneurs who have failed in sustaining their business will be the focus subject. This study uses the method of distributing questionnaires for data collection and processes it using SmartPLS 3.0 software by analyzing the outer model to test the convergent validity, discriminant validity, and reliability. The questionnaires were distributed through social media such as WhatsApp and Line. 278 respondents participated in this study which was conducted from August to October 2021. The results of this study showed career ambitions and public self-awareness have a positive impact on optimism, a negative relationship with fear of failure leads to pessimism, a positive relationship with self-doubt leads to defensive pessimism, and coping humor doesn’t have a moderating effect on the path from defensive pessimism and optimism to the intention to re-enter.
The Cost Leadership, Entrepreneurship Orientation, and Differentiation Strategies of Bali's MSME in Tourism Sector Dewangga, Made Agung Kori Wirya; Layman, Chrisanty Victoria
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.7

Abstract

This study aims to examine the impact of business orientation on performance, mediated by cost leadership and differentiation strategies of MSMEs in Bali's tourism sector during the COVID-19 pandemic- 19. The recovery of MSMEs in Bali has been promising due to the high demand for holiday by tourists. This study conducted a quantitative study with randomly sampled 200 respondents by filling the questionnaires to explore the correlation between business orientation and performance Data analysis was performed using Partial least squares Structural Equation Modeling (PLS-SEM) using SmartPLS application version 4.0.8.9. The results show that business orientation has a positive impact on cost leadership strategy, business orientation has a positive impact on differentiation strategy, business orientation has a positive impact on performance. , cost leadership strategy has a positive effect on performance, differentiation strategy has a positive effect on performance, business orientation has a positive effect on performance through cost leadership strategy cost, business orientation has a positive effect on performance through differentiation strategy. 
The Power of Promptness: How Seller Responsiveness Shapes Purchase Intentions Through Customer Trust and Perceived Risk in Online Marketplaces Jones Ananta Tarigan; Epaphras Ericson Thomas; Fatwa Abdullah Syawal; Chrisanty Victoria Layman
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 3 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.3.06

Abstract

Purpose – This study aims to analyze the effect of seller responsiveness on consumer purchase intention toward consumer products in the Indonesian e-commerce environment using the Stimulus-Organism-Response (SOR) framework. It also examines the mediating roles of customer trust and perceived risk in this relationship. Design/Methodology/Approach – A quantitative research approach with a causal design was employed. Data were collected via an online questionnaire from 150 respondents selected through purposive sampling. The data were analyzed using SmartPLS 4.0 to evaluate the structural relationships and mediation effects. Findings – The results show that seller responsiveness has a positive effect on customer trust. Furthermore, customer trust significantly mediates the relationship between seller responsiveness and purchase intention. Conversely, perceived risk is not found to significantly mediate this relationship.  Originality/Value – This study contributes empirical insights by establishing customer trust as a crucial underlying mechanism connecting seller responsiveness to purchase intention, while highlighting that perceived risk does not serve as a significant mediator. These findings offer practical implications for e-commerce sellers to prioritize communication responsiveness and customer experience to build trust and drive purchase intent.
Co-Authors Alecia Alecia Devona Valencia Dewangga, Made Agung Kori Wirya Eni, Yuli Epaphras Ericson Thomas Fatwa Abdullah Syawal Franklin Franklin Gabriela Amanda Jones Ananta Tarigan Made Agung Kori Wirya Dewangga Meicy Augustine Lembono Mien Mien Morgan Lorentz Wijaya Muhammad Ilham Sembiring, Emmerisa br Syachroni, Arif Tan, Jacob Donald Wijaya, Lindawati Wijaya, Morgan Lorentz Wilson Alexander Xevinkeng Xevinkeng Yoel Christianto Raharjo