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The Effect of Defensive Pessimism and Optimism on Failed Entrepreneurs’ Re-Entry İntention Wijaya, Morgan Lorentz; Layman, Chrisanty Victoria
APMBA (Asia Pacific Management and Business Application) Vol. 11 No. 3 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.011.03.2

Abstract

This study aims to determine the factors that encourage entrepreneurs who have failed to show re-entry intention by focusing on the effect of optimism and defensive pessimism on the intention of their re-entry intention. In this study, entrepreneurs who have failed in sustaining their business will be the focus subject. This study uses the method of distributing questionnaires for data collection and processes it using SmartPLS 3.0 software by analyzing the outer model to test the convergent validity, discriminant validity, and reliability. The questionnaires were distributed through social media such as WhatsApp and Line. 278 respondents participated in this study which was conducted from August to October 2021. The results of this study showed career ambitions and public self-awareness have a positive impact on optimism, a negative relationship with fear of failure leads to pessimism, a positive relationship with self-doubt leads to defensive pessimism, and coping humor doesn’t have a moderating effect on the path from defensive pessimism and optimism to the intention to re-enter.
The Cost Leadership, Entrepreneurship Orientation, and Differentiation Strategies of Bali's MSME in Tourism Sector Dewangga, Made Agung Kori Wirya; Layman, Chrisanty Victoria
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.7

Abstract

This study aims to examine the impact of business orientation on performance, mediated by cost leadership and differentiation strategies of MSMEs in Bali's tourism sector during the COVID-19 pandemic- 19. The recovery of MSMEs in Bali has been promising due to the high demand for holiday by tourists. This study conducted a quantitative study with randomly sampled 200 respondents by filling the questionnaires to explore the correlation between business orientation and performance Data analysis was performed using Partial least squares Structural Equation Modeling (PLS-SEM) using SmartPLS application version 4.0.8.9. The results show that business orientation has a positive impact on cost leadership strategy, business orientation has a positive impact on differentiation strategy, business orientation has a positive impact on performance. , cost leadership strategy has a positive effect on performance, differentiation strategy has a positive effect on performance, business orientation has a positive effect on performance through cost leadership strategy cost, business orientation has a positive effect on performance through differentiation strategy.Â