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BUILDING ENTREPRENEURSHIP SPIRIT THROUGH DIGITAL TECHNOLOGY BUSINESS Diah Dinaloni; Heru Totok Tri Wahono
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 3 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.087 KB) | DOI: 10.53067/ijomral.v2i3.120

Abstract

Students are a very potential component of nation-building. With a young age range, strong staff, a wide enough network, and the ability to think and have high creativity, it is the foundation and basic capital for the country's progress. BPS data as of February 2020 released Indonesia's employment conditions showing the unemployment rate fell to 5.01 percent or decreased by 50 thousand people over the past year. Although the aggregate unemployment rate has decreased, judging by the level of education, more and more university graduates are unemployed. The high level of educated unemployment is because many universities graduates target that after graduation, they have to get a job armed with the knowledge they have obtained through their courses. Even though they are university graduates, it is not easy for someone to be accepted into a job, increasing the number of unemployed. By seeing these problems, it is appropriate for the government and related parties to develop a strategy to direct university graduates to become job creators, not job seekers. This underlies the importance of efforts to build an entrepreneurial spirit among students. The rise of digital technology today can be said to be a form of change management in the business world; by utilizing digital technology in the business sector, it is hoped that an entrepreneurial spirit will form among students. But unfortunately, the current conditions are where students can't take advantage of sophisticated digital technology opportunities to seize entrepreneurship opportunities and make them a livelihood. The study aimed to describe: (1) supporting and inhibiting factors in building student entrepreneurship; and (2) strategies to build student entrepreneurship through digital technology businesses. This research is a qualitative descriptive study located at STKIP PGRI Jombang. The data sources used are primary and secondary. The research subjects were entrepreneurship lecturers and students of the 2019 economic education study program who had taken theory and practice entrepreneurship courses. Data collection techniques using observation, interviews, and documentation. Data analysis techniques use data reduction, data display, and conclusion. We are checking the research's validity using source and technique triangulation. The research results show that: (1) Supporting factors in building an entrepreneurial spirit for students of the STKIP PGRI Jombang Economic Education Study Program are (a) collaboration between universities and the business world by conducting entrepreneurial training and internships, (b) self-confidence, which is one of the capitals for opening a business, and ( c) an organization which is a forum for channeling interests and honing student skills; (2) The inhibiting factors in building the entrepreneurship spirit of students of the Economic Education Study Program STKIP PGRI Jombang are (a) the lack of a student entrepreneurship spirit which results in students choosing less to do entrepreneurship, (b) the lack of capital. In the minds of students, to start a business, they must have a large capital, and it is this thinking that must be changed by every tertiary institution, (c) the lack of entrepreneurship training in tertiary institutions; and (3) Strategies to build an entrepreneurial spirit through digital technology business for students of the Economic Education Study Program STKIP PGRI Jombang are (a) holding entrepreneurship seminars that aim to change the mindset of students, (b) holding digital technology training for students
PELATIHAN PEMBUATAN KONTEN DIGITAL MARKETING DALAM MENINGKATKAN KOMPETENSI BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN EKONOMI STKIP PGRI JOMBANG Diah Dinaloni; Henky Muktiadji; Cahyo Tri Atmojo
Indonesian Collaboration Journal of Community Services Vol. 3 No. 2 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i2.116

Abstract

One of the strategies of the STKIP PGRI Jombang Economics Education Study Program to achieve the Prodi’s vision, mission and goals is to equip students with competence in the field of entrepreneurship. The rise of digital technology as a form of management change in the business wold cannot be utilized optimally by students. Digital marketing is one of the important aspects that must be mastered by economic actors today, this is because by using digital marketing products or services can be distributed at a faster rate and a wider reach than traditional marketing. If previously to gain market share, business people had to pick up the ball using a variety of effective marketing strategies, this time, only armed with digital marketing, it is easy to reach the market. To overcome the problems mentioned above, we carry out community service activities in the form of training on creating digital marketing content to improve student entrepreneurship competence, so that it is hoped that it will help training participants to understand more deeply about the most effective and efficient implementation of digital marketing, and be able to open up business opportunities, namely from business ideas to how to market it independently and sustainably. The method for implementing digital marketing content creation trained is dividen into three stages, namely, (1) The preparation stage, carried out to determine service goals, determine of training schedule. The community service targets are students from class of 2021 who have already taken entrepreneurship courses, while the venue is on the STKIP PGRI Jombang campus and the implementation time is Saturday April 15 2023 at 08.30 until finished; (2) Implementation stage, is the stage of training implementation where training participant are given training related to entrepreneurship and digital marketing as well as sharing opinions and providing assistance from the service team during group work; (3) Evaluation phase, which is carried out in the form of orientation on the results of the training participants by presenting their work in building content in the form of photos and video. During the presentation, each group received input regarding the content that had been created, so that participants could understand the procedures for creating digital marketing content that was interesting and easy for consumers to understand. From the evaluation results, 80% of the training participants understood and understood digital marketing materials and were able to implement digital marketing effectively and efficiently