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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies Journal of Systems Engineering and Management Agroindustrial Technology Journal (ATJ)
Ani Nuraisyah
School Of Business, IPB University, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee) Muhammad Fauzan Abdurrahman; Arief Daryanto; Ani Nuraisyah
Business Review and Case Studies Vol. 2 No. 2 (2021): BRCS, Vol 2 No 2, August 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.2.70

Abstract

In the 4.0 era, coffee consumption during the 2016–2021 period is predicted to grow an average of 8.22 percent per year. Coffee milk is the best-selling product in the industry. Meanwhile, the development of technology and online transportation allows consumers to order food and beverages from home. This brings the concept of a new coffee shop business model; it is called Coffee to Go. There are so many Coffee to Go in Bogor City, which makes the industry more competitive. This study aims to know Katuhu Coffee's consumer target's characteristics and consumer behavior, customer satisfaction index of Katuhu, importance and performance index of Katuhu Coffee's marketing mix, and formulate marketing strategies for Katuhu Coffee. This research uses the importance-performance analysis (IPA) and customer satisfaction index (CSI) method. The CSI of Katuhu Coffee is 77.2 percent with menu variants, convenient place, doing endorsement, and doing promos in online stores are the attributes need to be fixed. The resulting strategy based on priority includes (1) Innovative menus and product size for coffee and non-coffee menus; (2) Increasing online store promos; (3) Increasing doing endorsement and Instagram ads; (4) Increasing convenience in offline store services; and (5) Expanding Katuhu Coffee sales channel. Keywords: coffee in era 4.0, coffee to go, coffee milk, consumer satisfaction, CSI, IPA
Design Thinking Approach in Designing “Care-Pet” Crowdfunding Platform for Abandoned Cats and Dogs in Indonesia Ani Nuraisyah; Fuad Wahdan Muhibuddin; Asep Taryana; Suhendi
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.138

Abstract

Abandoned cats and dogs have the right to a decent life. In Indonesia, there are still many abandoned cats and dogs with various conditions that are not good. This research aims to design the right crowdfunding platform that can answer community problems in improving animal welfare. Respondents in this study were pet lovers (cat/dog lovers). Data is obtained by filling out questionnaires in in-depth interviews. The method used in this study is design thinking. This method can solve user-centered problems. The design thinking stages include empathize, define, ideate, prototype, and test. The results showed that crowdfunding is one solution to solve the problems and challenges faced by the community in caring for abandoned cats/dogs. The design of a verified business model in the form of a crowdfunding platform for abandoned cats and dogs named Care-pet is a solution that can improve animal welfare. Keywords: business model, crowdfunding, design thinking, pet lovers, prototype
Plastic Waste Management to Support The Circular Economy in The Pulp and Paper Industry Rr. Citra Rapati; Abednego Victor; Aulia Rani Raharjo; Ani Nuraisyah
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.1

Abstract

The pulp and paper industry is one of the leading sectors that can grow significantly due to the application of advanced technology. The development of recycled paper follows the development of the pulp and paper industry in Indonesia. The trend towards sustainability in the pulp and paper industry drives waste paper recycling. This study aims to provide recommendations for technology in waste treatment in the pulp and paper industry from the perspective of the circular economy and Sustainable Development Goals (SDGs). This research method uses a systematic literature review with descriptive and qualitative data. The research result shows that mechanical and chemical recycling methods were found in the literature. Most of the technologies are used to make alternative use of waste, such as construction material use, pyrolysis, gas-forming, Refuse Derived Fuel (RDF), incinerator, and other alternative use. Appropriate technology applied to plastic waste management should be encouraged to support a circular economy and five potential SDGs out of seventeen goals: SDG 3, SDG 6, SDG 9, SDG 12, and SDG 13. In times of diverse growth in technologies and advanced knowledge, Internet of Things (IoT) and Artificial Intelligence (AI) may be possible for relevant future research needs or reshaping the existing research. Keywords: circular economy, plastic waste management, pulp and paper waste management, sdgs, waste to energy
Transforming Consumer Behavior Through Cloud Kitchen and Digitalization Boosting MSMES Sustainability in The F&B Bernadeth Bekania Telaumbanua; Farhan Wiriasubranta; Karina Tri Cahya Wulandari; Nuraini Farah Husniah; Imannia Khairana; Ani Nuraisyah
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.313

Abstract

Cloud kitchen is a system that allow business owner to serve customers without facilitate a dining-in establishments. The idea of cloud kitchen has proof its usefulness due to COVID-19 pandemic, where many food and beverage (F&B) sector owners especially the medium, small, and micro enterprises (MSMES) suffer because they could not provide their service due to government-imposed measures to limit the movement of people and activities in an effort to control the spread of COVID-19. This research aims to explore the concept of cloud kitchen further, as well as examining the relation between the rapid development of technology has allow many F&B sector owner to survive during and post pandemic. This research employed a systematic literature review with a qualitative approach. A total of 329 studies were identified and 12 are selected and included in the review. These 12 journals were selected based on their relevance to the research topic, the quality and impact factor of the journal, the reputation of the authors who publish in the journal, and the rigor of the peer review process. The results indicate that cloud kitchen is a promising business model for F&B sector, it has maintain the sustainibility during pandemic and still keep it relevancy after pandemic. Several start-ups such as Gojek and Grab provide a food delivery service that allow partnership with MSME business owner, contributing in their effectiveness and efficiencies. Keywords: consumer behavior, MSMES, food and beverages, cloud kitchen
Pengendalian Persediaan Stok Produk Kertas dan Non Kertas Studi Kasus CV XYZ Putri, Kania Nurhasanah; Nuraisyah, Ani; Maarif, Mohammad Syamsul
Journal of Systems Engineering and Management Vol 3, No 1 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/joseam.v3i1.25767

Abstract

Pengendalian persediaan berkaitan erat dengan proses penjualan. Manajemen persediaan menjadi hal yang penting dan dilematis karena berhubungan dengan biaya. Penelitian ini bertujuan untuk menganalisis pengendalian persediaan yang efisien guna meminimalkan biaya persediaan. Metode yang digunakan yaitu analisis ABC untuk pengendalian persediaan produk kertas dan non kertas serta metode EOQ dan POQ untuk pengendalian persediaan produk kertas dengan bantuan software Microsoft Excel dan QM for Windows 2. Hasil analisis ABC menunjukkan 12 item produk kertas termasuk kelas A dengan penyerapan 75% biaya persediaan serta empat item produk non kertas termasuk kelas A dengan penyerapan 79% biaya persediaan. Hasil analisis EOQ menghasilkan pemesanan optimal 78,01 rim dengan tujuh kali pemesanan dan biaya persediaan Rp6.845.737,20. Hasil analisis POQ menghasilkan interval pemesanan dua bulan dengan target persediaan 120,01 rim, frekuensi pemesanan enam kali dan biaya persediaan Rp7.819.464,79. Hasil perbandingan metode EOQ, POQ dan perusahaan menunjukkan metode EOQ mampu meminimalkan biaya persediaan senilai Rp322.936.130,91 atau 97,92% biaya persediaan perusahaan.
Consumer Preferences in Developing Derivative Product of Gluten Free Bread Cookly Balweel, Thania Usamah; Ratnawati, Anny; Nuraisyah, Ani
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 3 (2024): JABM, Vol. 10 No. 3, September 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.3.967

Abstract

Background: Cookly is a bread manufacturer that uses cassava as the main ingredient to produce gluten-free products. Cookly requires innovative development of derived products that cater to consumer needs. Purpose: This study aims to identify consumer characteristics, analyze consumer preferences, and formulate an innovation plan for Cookly gluten-free derived bread products. Design/methodology/approach: The sample for this study consisted of 100 participants selected through purposive and snowball sampling. Data analysis utilized descriptive analysis and conjoint analysis. Findings/Result: The study found that Cookly consumers were evenly distributed in terms of gender, aged between 18-25, mostly unmarried, residing in Bogor, with a high school education, and working as students or employees, with a monthly expenditure ranging from IDR500,000-IDR3,000,000. Conclusion: The most preferred attribute combination by respondents was a dominant savory taste with relatively low sugar content, a soft texture, bread with color, packaged in environmentally friendly boxes, and priced between IDR10,000-IDR25,000Originality/value (State of the art): Cookly developed a convenient gluten-free bread product, the Gluten-Free Toasted Cassava Bread, with savory flavors offered as signature menu items and a "make your own" option. Additionally, Cookly switched from plastic packaging to eco-friendly packaging and improved production efficiency through the use of new tools and adjustments to raw material restocking schedules. Keywords: bread, conjoint analysis, consumer preferences, gluten free, product development
Superfood Business Development Strategy (Case Study Rumah Kurma Albarakat) Damanik, Siti Safira; Nuraisyah, Ani; Asikin, Zenal
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 3 (2024): IJBE, Vol. 10 No. 3, September 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.3.568

Abstract

Background: Superfood is one of the growing businesses since 2021. This research focuses on Rumah Kurma Albarakat (RKA), a business that sells superfood products and is currently experiencing fluctuations in revenue due to intense competition.Purpose: The purpose of this research is to identify RKA's internal and external factors, analyze customer perspectives on RKA’s products and brands, and determine alternative strategic priorities that RKA can implement.Design/Methodology/Approach: The analytical tools used are the internal factor evaluation-external factor evaluation (IFE-EFE) matrix, internal-external (IE) matrix, strength-weakness-opportunity-threat (SWOT), and quantitative strategic planning matrix (QSPM) as part of the three-stage formulation analysis as well as 7P analysis to support strategy formulation.Findings/Result: The results obtained twelve alternative strategies with the main priority is amplifying branding through collaboration with other businesses or influential figures and content development on social media. The second priority is to present a new shopping atmosphere or experience for RKA customers.Conclusion: RKA's primary internal strength lies in its commitment to maintaining product quality and consistently conducting promotional activities. However, a weakness of RKA is its failure to record net profits. Priority alternative strategies that RKA can implement include strengthening its branding through collaborations and content, introducing new atmospheres or experiences for customers during their shopping experiences at RKA, and boosting social media traffic by enhancing interaction with the audience.Originality/value (state of the art): Through a comprehensive methodology utilizing analytical tools like the IFE-EFE matrix, SWOT analysis, and QSPM, the research identifies RKA's internal strengths in product quality and promotional efforts, juxtaposed against the weakness of unrecorded net profits. Twelve alternative strategies are proposed, with a primary emphasis on collaborative branding and social media content development, followed by the strategic initiative to enhance the shopping experience. This integrated approach positions RKA to navigate market challenges and foster sustained growth in the competitive superfood landscape. Keywords: customer perspectives, development strategy, alternative strategies, superfood, three-stage formulation analysis
A System Analysis and Design of Purple Sweet Potatoes Porridge Product Development Ani Nuraisyah
Agroindustrial Technology Journal Vol. 4 No. 1 (2020): Agroindustrial Technology Journal [ATJ]
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A system analysis and design of purple sweet potatoes instant porridge product developmentis design elements that interact using the system input of purple sweet potatoesas raw material which is operated by the stage of formulation, analysis, and optimization. The purpose of this research are determine the appropriate process parameters in producing purple sweet potatoes instant porridge, as well as to optimize the proportion of components in the production of purple sweet potatoes instant porridge, which are the purple sweet potatoes as raw material, water,CMC and dextrin; those which affect the responses: yield, rehydrating capacity, voluminous density and stickiness in the mouth.Production system modeling purple sweet potatoesinstant porridge simulated using and Business Process Modeling Notation (BPMN). The result of analysis are the proportion of purple sweet potatoesinstant porridge components; which is purple sweet potatoes, water, CMC and dextrin, has significant effect on the level of 5% to the responses of yield, capacity rehydration, voluminous density, and stickiness in the mouth. The optimization process generates the formula for instant porridge with proportion of 25.00% purple sweet potatoes, 73.03% water, 0.00% CMC and 1.97% dextrin to the value of desirability 0.662. The parameters contained in the model were validated by checking the model design. The validation result with no error and warning concluded that the parameters used in designing the model are appropriate.
Dampak Spillover Antara Harga Komoditas dan Dinamika Pasar Keuangan: Spillover Effect Between Food Commodity Prices and Financial Market Dynamics Linda Karlina Sari; Agustina Widi Palupiningrum; Ani Nuraisyah
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.585

Abstract

Background: Interconnectedness among finacial and commodity prices beyond what can be explained by fundamentals, saw a significant rise from 2004 to 2008, reaching their highest point during the global financial crisis. The problem of this research addresses the increasing interdependence and volatility caused by financialization.Purpose: This study examines the complex spillover effects between financial markets and commodity prices from January 2021 to March 2024.Design/methodology/approach: This study employs two approaches: a qualitative approach through a systematic literature review (SLR) and a quantitative approach. Using data from major stock indices and key, we employed Vector Autoregressive (VAR) models to analyze the dynamics.Findings/Result: The study literature indicates a lack of research comprehensive analysis of the spillover effects between financial and commodity markets. Results indicate significant impacts of stock market shocks, particularly in the U.S., on energy prices, and the substantial influence of commodity market fluctuations on the Hong Kong stock market. Conclusion: These findings highlight the critical role of financial markets in driving commodity price volatility and emphasize the need for strategic portfolio diversification and robust risk management. Continuous monitoring and adaptive strategies are essential to mitigate cross-market impacts and ensure market stability, providing valuable insights for policymakers and market participants.Originality/value (State of the art): The value of this research lies in its focus on the recent period, its use of a mixed method approach, and its identification of specific impacts of market shocks on different instruments. Keywords: commodity prices, financial markets, spillover effect, systematic literature review, Vector Autoregressive model
Co-Authors Abednego Victor Agustina Widi Palupiningrum‬ Anny Ratnawati Arief Daryanto Asep Taryana Aulia Rani Raharjo Balweel, Thania Usamah Bernadeth Bekania Telaumbanua Damanik, Siti Safira Farhan Wiriasubranta Fuad Wahdan Muhibuddin Imannia Khairana Karina Tri Cahya Wulandari Linda Karlina Sari M. Syamsul Maarif Muhammad Fauzan Abdurrahman Nuraini Farah Husniah Putri, Kania Nurhasanah Rr. Citra Rapati Suhendi Zenal Asikin