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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies
Fuad Wahdan Muhibuddin
School Of Business, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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USER EXPERIENCE ANALYSIS OF SMART PHONE USERS IN EXPLORING AND READING NONFICTION BOOKS Fuad Wahdan Muhibuddin; Popong Nurhayati; Mohamad Sahid Rahman
Business Review and Case Studies Vol. 2 No. 1 (2021): BRCS, Vol 2 No 1, April 2021
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.2.1.49

Abstract

Indonesia has a high penetration users of smart phone occupied 4th position behind China, India, and US. The utilization of smart phone should be contributed positive matter to its users, once increasing reading habbit. We argued that so important to user to find some nonfiction books information related to their needs and desires, and high potential platform business model development. This paper aims to map a relation between users experience in exploring and reading of nonfiction books to platform business development opportunities. The study was human centre and qualitative approach, conducted by user experience analysis with empathy mapping canvas and customer journey mapping approach, then conducted mind mapping for synthesis problems as user experiences. The result shown the frequently user problems are lacked of nonfiction books information, lacked of reading motivation, constrained on purchasing or rent the book, lacked of book reading management. By solving those problems should drive to ideate developing platform based human centered design and shown highly potential market platform for special user book reader and generally smart phone users. Keywords: user experience, human centre, empathy map canvas, customer journey mapping
Design Thinking Approach in Designing “Care-Pet” Crowdfunding Platform for Abandoned Cats and Dogs in Indonesia Ani Nuraisyah; Fuad Wahdan Muhibuddin; Asep Taryana; Suhendi
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.138

Abstract

Abandoned cats and dogs have the right to a decent life. In Indonesia, there are still many abandoned cats and dogs with various conditions that are not good. This research aims to design the right crowdfunding platform that can answer community problems in improving animal welfare. Respondents in this study were pet lovers (cat/dog lovers). Data is obtained by filling out questionnaires in in-depth interviews. The method used in this study is design thinking. This method can solve user-centered problems. The design thinking stages include empathize, define, ideate, prototype, and test. The results showed that crowdfunding is one solution to solve the problems and challenges faced by the community in caring for abandoned cats/dogs. The design of a verified business model in the form of a crowdfunding platform for abandoned cats and dogs named Care-pet is a solution that can improve animal welfare. Keywords: business model, crowdfunding, design thinking, pet lovers, prototype
Digitalization and Economic Growth: Business Strategies in The Asean Market Ilmi, Sendy Watazawwadu’; Muhibuddin, Fuad Wahdan; Chasanah, Alfa; Novianti, Tanti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.486

Abstract

Background: The increasing adoption of digital technologies has initiated a fundamental restructuring of economic landscapes worldwide, including ASEAN. The diffusion of mobile connectivity and expanded internet accessibility has not only reinforced market synthesis but also fostered technical innovation and productivity improvement.Purpose: This study examines the impact of digitalization, measured by mobile subscription and internet users, on economic growth in ASEAN countries.Design/methodology/approach: Utilizing a panel dataset comprising 10 ASEAN member countries from 2010 to 2022, this approach facilitated the assessment of the relationship between digitalization and GDP per capita and other control variables, namely trade openness, investment, and inflation.Findings/Results: The analysis indicates a statistically significant positive correlation between mobile subscriptions and internet users to GDP per capita, underscoring the crucial role of digital connectivity in fostering economic efficiency, market expansion, and innovation. Furthermore, trade openness demonstrates a beneficial effect on economic growth. Conversely, inflation demonstrates a significant negative impact on growth. Investment demonstrates no substantial effect, indicating variations in investment quality and distribution among ASEAN nations.Conclusion: The findings of this study emphasize the pivotal role of digitalization, and particularly internet penetration, in enhancing economic performance. These findings highlight the need for focused investments in telecommunications infrastructure in order to successfully promote innovation and productivity growth throughout the area.Originality/value (State of the art): This study contributes to the existing literature by integrating business perspective to offer novel insights into the interplay between digitalization, trade, and economic performance. The findings provide valuable implication for both policymakers and business leaders. Keywords: ASEAN, business economics, business strategy, digitalization, economic growth
Co-Authors Ani Nuraisyah Asep Taryana Chasanah, Alfa Ilmi, Sendy Watazawwadu’ Mohamad Sahid Rahman Popong Nurhayati Suhendi Tanti Novianti