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All Journal JRK (Jurnal Riset Komunikasi) ADMINISTRASI PUBLIK Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JIKE : Jurnal Ilmu Komunikasi Efek MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Politikom Indonesiana
Fajar Hariyanto
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Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Konstruksi Identitas Diri Remaja Pengguna Korean Fashion Pada Media Sosial Tiktok Sisca Kristina; Zainal Abidin; Fajar Hariyanto
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): Medialog: Jurnal Ilmu Komunikasi (in Progres)
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v7i2.5947

Abstract

Tujuan penelitian ini adalah untuk mengetahui konstruksi identitas diri remaja pengguna korean fashion pada media sosial tiktok. Kemajuan teknologi dan globalisasi telah mengubah gaya hidup banyak orang, terutama remaja, dengan pengaruh budaya populer dari media massa. Di Indonesia, perkembangan internet dan media sosial, khususnya TikTok, telah mempercepat penyebaran budaya populer seperti Korean fashion. Penelitian ini melakukan penelitian kualitatif, yang berarti mengumpulkan data deskriptif tentang tingkah laku dan kata-kata yang diucapkan dan ditulis oleh subjek. Informan telah mengadopsi Korean fashion selama sekitar 7 tahun, menunjukkan konsistensi dan pengaruh jangka panjang terhadap gaya berpakaiannya. Inspirasi dari figur publik menunjukkan bahwa konstruksi identitas melalui Korean fashion adalah proses yang dipengaruhi oleh representasi media dan idol. Namun, motivasi intrinsik seperti hobi dan kenyamanan pribadi menunjukkan bahwa adopsi Korean fashion bukan sekadar imitasi, melainkan proses aktif dalam mengkonstruksi identitas yang autentik. Secara keseluruhan, penelitian ini menunjukkan bahwa Korean fashion, ketika diintegrasikan dengan platform media sosial seperti TikTok, menjadi alat yang kuat bagi remaja dalam mengeksplorasi, mengekspresikan, dan mengkonstruksi identitas diri mereka dalam konteks global yang semakin terkoneksi.
Konstruksi Gaya Hidup Minimalis Pekerja SCBD di Media Sosial (Studi Netnografi Pada Akun Tiktok @Budakcorporate): (Studi Netnografi Pada Akun Tiktok @Budakcorporate) Agstia Esa Handayani; Fajar Hariyanto; Weni Adityasning Arindawati; Khairul Arief Rahman
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6057

Abstract

The emergence of a minimalist lifestyle in Indonesia has become increasingly popular in recent years. This research was conducted with the aim of analyzing the construction of a minimalist lifestyle and how to build an image as an SCBD worker in video content uploaded by the tiktok account @budakcorporate. The use of qualitative methods with a netnographic approach was carried out in July-December 2022. The minimalist lifestyle is basically a trend that aims to suppress consumerism. However, the content uploaded by the Tiktok account @budakcorporate shows that a minimalist lifestyle still involves consumerism depending on what the individual or perpetrator emphasizes. The implication is that there is a shift in the meaning of the minimalist lifestyle definition itself, from a concept of simplicity to a lifestyle that leans towards consumerist values.
Motif Sosial Penggunaan Sneakers sebagai Identitas Diri Rakan Qabus, Benito; Ana Fitriana Poerana; Fajar Hariyanto
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 9 No. 2 (2026): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/c5wdj959

Abstract

This study aims to analyze how social motives, including motives (past experiences) and to motive (social and psychological goals), influence the use of sneakers as a form of self-identity in urban communities in South Jakarta. The research method uses a qualitative approach with Alfred Schutz's phenomenological design. Data was collected through in-depth interviews, participant observation, and documentation of informants who are active sneaker users in the Blok M, Cipete, and Fatmawati areas, using purposive and snowball sampling techniques. Data analysis was conducted using the interactive model of Miles and Huberman. The results show that motive is formed from past emotional experiences, social environmental influences, and first experiences using branded sneakers that shape preferences and consumption habits. Meanwhile, to motive is driven by the desire to gain social recognition, build self-image, and be accepted in the community. These two motives interact in shaping the meaning of using sneakers as a symbol of self-identity. The conclusion of this study confirms that sneakers are no longer merely a functional necessity, but rather a symbolic communication medium in building social identity. This study contributes to the development of the phenomenology of consumption by emphasizing the relevance of Schutz's theory in understanding contemporary urban consumption culture. Keywords: Because of motive, to motive, Phenomenology, Sneakers, Social Identity, Urban        
Co-Authors agstia esa handayani Ana Fitriana Poerana Bayu Yudha Perwira Dian Wardiana Sjuchro Eka Yusup Eva Agus Triana Fajar Harry Akbar Istiningdias, Dini Sri Khairul Arief Rahman Mayasari Mayasari Mayasari Mayasari Rakan Qabus, Benito Regia Fiorentina Sisca Kristina Weni Adityasning Arindawati Zainal Abidin Zainal Abidin