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All Journal At-Taradhi: Jurnal Studi Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan juremi: jurnal riset ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review
Amelia Azura
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PERKEMBANGAN SISTEM INFORMASI MANAJEMEN (SIM) DI INDONESIA Alfatul Hisabi; Amelia Azura; Dhita Lutfiah; Nurbaiti
Juremi: Jurnal Riset Ekonomi Vol. 1 No. 4: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v1i4.775

Abstract

Management Information System (MIS) is a systematic network in the administration and handling of information that aims to create data that will be provided to each time as a reason for making choices to achieve organizational goals. The purpose of a management information system is to provide information used in calculating the cost of services, goods, and other necessities desired by executives; provide data used in compiling, controlling, assessing, and improving consistently; Provision of data for decision making of a company. The historical background of management information systems basically cannot be separated from the development of data technology. The development of Management Information Systems (MIS) has existed for a long time but is now more developed, especially in Indonesia. Management Information System (MIS) improvements have been recognized by the Big Screen Organization. early understand that the biggest obstacles come from the center to the upper management layers, and not from the bottom board. Implementation of Management Information Systems in Indonesia that regularly deals with the public includes: Management Information Systems in educational institutions, Management Information Systems in health institutions, Management Information Systems in banking institutions.
Marketing Strategy for Islamic People's Financing Bank (BPRS) Products at PT BPRS Puduarta Insani Amelia Azura; Ahmad Amin Dalimunthe
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 3 (2022): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i3.605

Abstract

Marketing Strategy is a strategy or fundamental approach taken by companies in completing advertising activities. Before formulating a company strategy, it is necessary to have a plan or a goal to be achieved. The rapid development in the banking world requires Islamic banks that are present in the midst of conventional banks to be able to survive and compete and continue to improve competencies in order to attract customer trust and interest in the quality of products and services available at these Islamic banks. With the increasing interest of customers to switch to Islamic banks, it will certainly increase the achievement of sales targets for the products offered. The research was conducted to determine the marketing strategy in achieving the target at..PT. BPRS..Puduarta..Insani.
Implementation of Good Corporate Governance on the Performance of PT. Garuda Indonesia Amelia Azura; Fairuz Firjatullah; Maylin Azzahra; Nilam Utami Aqillah; Juliana Nasution
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1130

Abstract

Good corporate governance is very important in a company. It is used to improve the company's business, to control and direct labor relations and can even increase the responsibilities of company managers. The implementation of GCG has been stated in Law no. 40 of 2007 concerning Limited Liability Companies and Law NO. 19 of 2003 concerning BUMN and Minister of BUMN Regulation Number PER 01/MBU/2011 concerning the Implementation of Good Corporate Governance. Like our research this time which raised the case of GCG implementation at PT. GARUDA INDONESIA. The research method used is a qualitative literature study, this study aims to determine whether the implementation of GCG in PT. GARUDA INDONESIA produces good performance or not in the company. And the results of this study convey that PT.GARUDA INDONESIA received a "very good" qualification.
Customer Loyalty in the Islamic Banking Industry: Insights from a Case Study of BPRS Puduarta Insani's Marketing Strategy Amelia Azura; Nurbaiti Nurbaiti; Nur Ahmadi Bi Rahmani
At-Taradhi Jurnal Studi Ekonomi Vol 14 No 1 (2023)
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/at-taradhi.v14i1.9754

Abstract

This research paper examines the role of relationship marketing, sharia compliance, and company image in influencing customer loyalty in the Islamic banking industry, moderated by customer satisfaction. The study focuses on a case study of BPRS Puduarta Insani's marketing strategy in Indonesia. The aim of the study is to provide insights into the factors that contribute to customer loyalty and to identify areas for improvement in the bank's marketing approach. The study uses a quantitative research method, collecting primary data through a Likert scale questionnaire. The data gathered from 99 participants are analyzed using SPSS 21.0, including tests of validity, reliability, classical assumptions, statistical significance, and pathway analysis. The results of the study reveal that variables related to relationship marketing and company image have a positive but insignificant effect on customer loyalty, while variables related to sharia compliance have a positive and statistically significant effect on customer loyalty. The findings suggest that Islamic banks need to prioritize sharia compliance and cultivate a positive image to enhance customer loyalty.Penelitian ini mengkaji peran dari relationship marketing, kepatuhan syariah, dan citra perusahaan dalam mempengaruhi loyalitas nasabah di industri perbankan syariah, yang dimoderatori oleh kepuasan nasabah. Studi ini difokuskan pada studi kasus strategi pemasaran BPRS Puduarta Insani di Indonesia. Tujuan dari penelitian ini adalah untuk memberikan wawasan mengenai faktor-faktor yang berkontribusi terhadap loyalitas nasabah dan mengidentifikasi area yang perlu diperbaiki dalam pendekatan pemasaran bank tersebut. Penelitian ini menggunakan metode penelitian kuantitatif dengan mengumpulkan data primer melalui kuesioner skala Likert. Data yang diperoleh dari 99 responden dianalisis menggunakan SPSS 21.0, termasuk uji validitas, reliabilitas, asumsi klasik, signifikansi statistik, dan analisis jalur. Hasil dari penelitian ini menunjukkan bahwa variabel yang terkait dengan pemasaran hubungan dan citra perusahaan memiliki efek positif namun tidak signifikan terhadap loyalitas nasabah, sementara variabel yang terkait dengan kepatuhan syariah memiliki efek positif dan signifikan secara statistik terhadap loyalitas nasabah. Hal ini mengindikasikan bahwa bank syariah perlu memprioritaskan kepatuhan syariah dan membangun citra positif untuk meningkatkan loyalitas nasabah.
Implementation of Good Corporate Governance on the Performance of PT. Garuda Indonesia Amelia Azura; Fairuz Firjatullah; Maylin Azzahra; Nilam Utami Aqillah; Juliana Nasution
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v2i2.1130

Abstract

Good corporate governance is very important in a company. It is used to improve the company's business, to control and direct labor relations and can even increase the responsibilities of company managers. The implementation of GCG has been stated in Law no. 40 of 2007 concerning Limited Liability Companies and Law NO. 19 of 2003 concerning BUMN and Minister of BUMN Regulation Number PER 01/MBU/2011 concerning the Implementation of Good Corporate Governance. Like our research this time which raised the case of GCG implementation at PT. GARUDA INDONESIA. The research method used is a qualitative literature study, this study aims to determine whether the implementation of GCG in PT. GARUDA INDONESIA produces good performance or not in the company. And the results of this study convey that PT.GARUDA INDONESIA received a "very good" qualification.
Co-Authors Ahmad Amin Dalimunthe Alfatul Hisabi Dhita Lutfiah Fachry Abda El Rahman Fairuz Firjatullah Juliana Nasution Maylin Azzahra Nilam Utami Aqillah NUR AHMADI BI RAHMANI Nurbaiti