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All Journal Gadjah Mada Journal of Psychology Jurnal Psikologi Universitas Gadjah Mada
Yan Wahid Prasetyo
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Education Public Health Social Sciences

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Pengembangan Identitas Organisasi sebagai Strategi Bisnis Prasetyo, Yan Wahid; Himam, Fathul
Jurnal Psikologi Vol 40, No 2 (2013)
Publisher : Faculty of Psychology, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.148 KB) | DOI: 10.22146/jpsi.6979

Abstract

This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that organizational identity can be useful as business strategy to gain market positioning. This research also emphasized a model of identity development that can be used as business strategy. Keywords: business strategy, organizational identity, TV station
Pengembangan Identitas Organisasi sebagai Strategi Bisnis Yan Wahid Prasetyo; Fathul Himam
Jurnal Psikologi Vol 40, No 2 (2013)
Publisher : Faculty of Psychology, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.148 KB) | DOI: 10.22146/jpsi.6979

Abstract

This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that organizational identity can be useful as business strategy to gain market positioning. This research also emphasized a model of identity development that can be used as business strategy. Keywords: business strategy, organizational identity, TV station
Co-Authors Fathul Himam Fathul Himam