Jurnal Psikologi Universitas Gadjah Mada
Vol 40, No 2 (2013)

Pengembangan Identitas Organisasi sebagai Strategi Bisnis

Yan Wahid Prasetyo (Unknown)
Fathul Himam (Unknown)

Article Info

Publish Date
15 Jan 2014

Abstract

This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that organizational identity can be useful as business strategy to gain market positioning. This research also emphasized a model of identity development that can be used as business strategy. Keywords: business strategy, organizational identity, TV station

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Journal Info
Jurnal Psikologi Universitas Gadjah Mada
Website

Abbrev

jpsi

Publisher

Universitas Gadjah Mada

Subject

Education Public Health Social Sciences

Description

Jurnal Psikologi (jpsi) is an open-access journal, dedicated to the wide dissemination of novel and innovative empirical research in various aspects of psychology, with a particular interest – the development of psychology and behavioral sciences in the world. Jurnal Psikologi invites manuscripts ...