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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) International Conferences SDGs 2030 Challenges and Solutions Jurnal Bisnis Terapan Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies Diversity Logic Journal Multidisciplinary RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Pengabdian Nasional (JPN) Indonesia
Sandi Eka Suprajang
STIE Kesuma Negara Blitar
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Bisnis Terapan

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FACEBOOK: REVOLUSI KOMUNIKASI PEMASARAN ONLINE IBU-IBU UNTUK MENINGKATKAN PENDAPATAN KELUARGA Suprajang, Sandi Eka; Murdinar, Hardining Estu; Latifah, Nunuk
Jurnal Bisnis Terapan Vol. 8 No. 2 (2024): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v8i2.6772

Abstract

This research examines how the social media platform Facebook has revolutionised online marketing communications, particularly for stay-at-home mothers. Facebook offers various features such as Facebook Page, Facebook Group, and Facebook Marketplace that help mums start and grow businesses from home. Through qualitative methods with in-depth interviews and case studies, this research explores the impact of using Facebook on increasing family income. The findings show that Facebook Page helps in building brand awareness, Facebook Group provides a community of support and collaboration opportunities, while Facebook Marketplace facilitates easy and fast buying and selling transactions. Although there are challenges such as fierce competition and maintaining service quality, mothers can overcome them with the right strategies. In conclusion, Facebook plays an important role in the economic empowerment of housewives, enabling them to contribute to the family income significantly. Copyright © 2024 by Authors, Published by Jurnal Bisnis Terapan. This work is licensed under a Creative Commons. Attribution-ShareAlike 4.0 International License.
Co-Authors Afif Nur Rahmadi, Afif Nur Alma Hariyati Amalia Rizki Azizah, Khairunnisa Umi Djamilatul Chasanah Evita Novilia Firdiansjah, Achmad Gleydis Harwida Havidatun Nadziroh Al Ghozali Ilham Happy Ramadhan Intan Dewi Arini Khairunnisa Umi Azizah Latifah, Nunuk Moh. Roby Luthfianta Murdinar, Hardining Estu Nirwanto, Nazief Prasetyorini, Ema Puspitorini, Palupi Rahmawati, Resti Yuliana Renny Puspita Sari ruwina, khilma Shara Merry Palupi Sunandes, Aris Viki Intanasari Winurdana, Alfan Setya Yeyen Aprilia Yulia Kristina yusuf, saifudin