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All Journal Jurnal Industri Kreatif dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Social Research Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal of Accounting and Business JPMP
Febrina Hambalah
Universitas Hang Tuah
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Social Sciences

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PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI KEGUNAAN DAN PROMOSI PENJUALAN TERHADAP PEMBELIAN IMPULSIF A. Q. Candra Mustika Intan H. P.; Herman Herman; Febrina Hambalah
Jurnal Industri Kreatif dan Kewirausahaan Vol 6, No 1 (2023): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1119

Abstract

The evolution of E-commerce into Social commerce is a new phenomenon in the development of trade in Indonesia. TikTok is one of the social media applications that has participated in this evolution until impulse buying behavior appears among TikTokShop users. Several factors that influence impulse buying in social commerce, especially TikTokShop, are website and marketing factors. Based on this, this study was conducted to explain how the effect of kemudahan yang dirasakan, perceived usefulness, and sales promotion on impulse buying of fashion products by TikTokShop users in Surabaya. This research was conducted using quantitative methods with the type of explanatory research. This research was conducted in Surabaya with the criteria of respondents being TikTokShop users in Surabaya who had shopped at TikTokShop and had bought fashion products at TikTokShop impulsively. The sampling technique was carried out using non-probabilty sampling and purposive sampling with a research sample of 96 respondents, and data analysis using multiple linear regression analysis with the help of the SPSS (Statistical Program for Social Science) version 25.0 program. The results of this study can be said that the perceived ease of use, perceived usefulness, and sales promotions have a significant positive effect partially and simultaneously on the impulse buying of fashion products by TikTokShop users in Surabaya.
PENINGKATAN STRATEGI PEMASARAN PRODUK MELALUI LITERASI BAHASA DI DESA WISATA KALANGANYAR Elli Setiyo wahyuni; Chasan Azhari; Febrina Hambalah; Theresia Widihartanti
Jurnal Pengabdian Masyarakat Pesisir VOLUME 1 NOMOR 1
Publisher : Universitas Hang Tuah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jpmp.v1i1.81

Abstract

Literasi bahasa pemasaran merupakan keahlian berkomunikasi yang harus dikuasai oleh pelaku bisnis di desa wisata Kalanganyar. Bisnis UMKM dari hasil olahan ikan menjadi produk yang dapat memiliki daya saing yang tinggi apabila memiliki cara pemasaran yang baik kepada konsumen. Desa wisata Kalanganyar merupakan wilayah binaan ataupun mitra kerjasama yang akan menerapkan desa wisata bertaraf internasional dan literasi bahasa menjadi jawaban atas permasalahan masyarakat yang kurang menguasai literasi bahasa marketing ini. Pengabdian masyarakat di desa wisata Kalanganyar bertujuan untuk mewujudkan komunitas pelaku bisnis yang dapat mempraktekkan bahasa komunikasi dalam bahasa Inggris di kegiatan penjualan dan pembelian. Selain itu, pengetahuan akan sistem pemasaran yang efektif diberikan kepada pelaku bisnis untuk memperlengkapi komunitas tersebut dalam memasarkan produk hasil olahan secara online maupun offline dengan literasi bahasa khusus yaitu bahasa inggris marketing. Dengan adanya penguatan literasi bahasa dan sistem pemasaran yang handal, maka visi dan misi desa wisata yang bertaraf internasional dapat terwujud secara bertahap dan diharapkan dapat mendorong masyarakat Kalanganyar untuk merealisasikan program desa wisata.
Understanding Digital Logistics Adoption in an Indonesian Food-Based SME: A Qualitative Exploration of Operational Efficiency and Logistics Coordination Aisyah Indarsari; Febrina Hambalah
Journal of Social Research Vol. 5 No. 8 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i8.3276

Abstract

Digital transformation has become an essential strategy for small and medium-sized enterprises (SMEs) to improve operational performance, responsiveness, and competitiveness in the Industry 4.0 era. In food-based SMEs, logistics activities require effective coordination, accurate inventory management, and rapid information exchange to address dynamic customer demands. However, many SMEs continue to face limitations in technological readiness, financial resources, and operational infrastructure, resulting in gradual digital adoption. This study aimed to explore how digital logistics practices were adopted by an Indonesian food-based SME and how these practices contributed to operational efficiency and logistics coordination. This research employed a qualitative descriptive approach using semi-structured interviews and operational observations. Data were collected from five informants consisting of the business owner, warehouse staff, online sales administrator, distribution administrator, and inventory personnel. Thematic analysis was applied to identify patterns related to digital logistics adoption, operational efficiency, coordination processes, challenges, and future expectations. The findings revealed that the SME utilized accessible digital tools, including WhatsApp, Google Sheets, Shopee, TikTok Shop, and WhatsApp Business, to support inventory monitoring, order management, communication, and distribution activities. These digital practices improved information flow, inventory visibility, operational responsiveness, and coordination efficiency. However, challenges remained regarding budget constraints, employee adaptation, technology integration, and infrastructure readiness. This study concluded that practical digital logistics adoption could enhance SME operational performance while highlighting the need for more integrated and automated digital systems in the future.
Co-Authors A. Q. Candra Mustika Intan H. P. Aisyah Indarsari Chasan Azhari Dania Isnaeni Maulidia Diza Nur Alinda Elli Setiyo Wahyuni Gabriela ayu Anggreni Herman Herman Herman Hestika Dwi Mukti Lutfi Widatul Wirdah Mila Dia Nor Asiya Setya Prihatiningtyas Shofi Asyaduddin Sakti Sofiana Sofiana Theresia Widihartanti Winarto - Yanda Bara Kusuma