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All Journal Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya Kulturistik : Jurnal Bahasa dan Budaya Global Expert: Jurnal Bahasa dan Sastra
Avinta Ika Nurrahma
Universitas Islam Kadiri
Humanities Education Languange, Linguistic, Communication & Media

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Pilihan Kata dalam Promosi pada Produk Lokal di E-Commerce: Diction in the Promotional Discourse of Live-Streaming Hosts Promoting Local Products on Shopee Ervina Damayanti; Avinta Ika Nurrahma; Salva Wahda Kirana
CARAKA Vol 12 No 1 (2025): Desember
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/caraka.v12i1.21182

Abstract

Penelitian ini bertujuan mendeskripsikan bentuk, makna, dan fungsi diksi yang digunakan host dalam promosi produk lokal di Shopee. Penelitian menggunakan metode deskriptif kualitatif dengan teknik simak dan catat terhadap 64 tuturan host pada live streaming parfum lokal periode Agustus–September 2024. Data diklasifikasikan berdasarkan bentuk diksi, makna, dan fungsinya. Hasil penelitian menunjukkan bahwa host menggunakan beragam diksi, seperti kata umum, kata khusus, kata asing, slang, kata indria, dan kata konkret. Diksi tersebut berfungsi membangun kedekatan dengan audiens, menciptakan kesan modern, memperjelas karakteristik produk, serta menghadirkan gambaran sensorik. Makna yang muncul meliputi makna leksikal, gramatikal, denotatif, dan konotatif yang memperkuat daya tarik persuasif promosi. Secara keseluruhan, pemilihan diksi terbukti menjadi strategi penting untuk meningkatkan efektivitas komunikasi promosi produk lokal di platform digital.
Figurative Language as Social Criticism in Meet Nite Live's Economic Discourse Ervina Damayanti; Avinta Ika Nurrahma
Global Expert: Jurnal Bahasa dan Sastra Vol. 14 No. 1 (2026): July
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jge.v14i1.7494

Abstract

The development of digital communication technology has transformed the way media outlets deliver news, including economic news, which is increasingly presented in communicative ways through the use of figurative language. This study aims to describe the forms of figurative language and explain their functions as social criticism in the economic discourse of the Meet Nite Live program on Metro TV. The Study used a descriptive qualitative approach with a stylistic perspective. The data source of this study consists of the presenter’s utterances in the Meet Nite Live program broadcast on Metro TV’s YouTube channel throughout 2025. The researcher first identified episodes discussing economic topics, after which several of those episodes were randomly selected as the data source for the study. Data were collected using observation and note-taking techniques and analyzed using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing. The findings reveal that figurative language functions not only as an aesthetic element but also as a communication strategy to simplify economic issues while conveying social criticism. Three main categories of figurative language were identified: comparison, opposition, and emphasis. The comparison category includes personification, simile, metaphor, and allusion; the opposition category includes irony, cynicism, paradox, and antithesis; while the emphasis category includes repetition and hyperbole. The analysis demonstrates that each category serves a different function in constructing social criticism. Comparative figurative language concretizes abstract economic concepts; oppositional figurative language highlights the gap between expectations and socio-economic realities. In contrast, emphatic figurative language strengthens critical messages regarding issues such as unemployment, layoffs, taxation, rising living costs, and economic inequality. These findings indicate that stylistic analysis and social criticism analysis complement each other in explaining how lexical choices, shifts in meaning, and figurative expressions construct meaning and influence public understanding of economic realities. Keywords: Figurative language, social criticism, media discourse, stylistics, Meet Nite Live
COMMUNICATIVE GAMES: ENHANCING STUDENTS’ SPEAKING SKILLS AT UNISKA CAMP Avinta Ika Nurrahma; Ervina Damayanti
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 10 No. 2 (2026): July 2026 (IN PRESS)
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.10.2.15355

Abstract

This study aims to enhance the students’ speaking skills of first-semester students at Uniska Camp. The method used was classroom action research with 150 participants. The procedures used were planning, acting, observing, and reflecting. It was done into two cycles in each cycle consisted of three meetings. The researcher used collaborative action research with some of the English teachers. The data were collected through classroom observation, interviews, and tests. The quantitative data were obtained from tests, and the qualitative data were collected through classroom observation, interviews, and documentation. Descriptive statistics analyzed the quantitative data, and qualitative data were analyzed by data display, verifying, and drawing a conclusion. This study's findings indicate that communicative games can improve students' speaking skills. Therefore, the criteria of success had been determined. It is crucial to note that communicative games have contributed a positive impact on teaching learning process. This also implies the communicative games expected to enhance students’ enthusiasm and motivation. Clearly, It gives positive improvement on students’ active participation, confidence and their fluency in speaking skill. In short, it can be described that the strategy of teaching and learning creates good, enjoyable circumstances and reduces the boredom and stress of learning process.
Co-Authors Ervina Damayanti Salva Wahda Kirana