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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian kepada Masyarakat Journal Competency of Business BULETIN BISNIS & MANAJEMEN (BBM) NIKAMABI : Jurnal Ekonomi & Bisnis International Journal of Community Engagement Payungi Jurnal Pengabdian Masyarakat Bangsa Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis IIJSE Journal of Economics, Business, Accounting and Management INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Heri Prasetyo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PELATIHAN MENDELEY DAN KECERDASAN BUATAN (AI) UNTUK PENULISAN KARYA ILMIAH BERKUALITAS Retno Kurnianingsih; Eko Giyartiningrum; Heri Prasetyo; Endarwati, Endarwati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9681

Abstract

Artikel ini membahas pelatihan yang dilakukan di Universitas Cokroaminoto Yogyakarta mengenai pemanfaatan Mendeley dan kecerdasan buatan (AI) untuk penulisan karya ilmiah berkualitas. Pelatihan ini bertujuan untuk memberikan mahasiswa keterampilan dalam mengelola referensi dan memanfaatkan teknologi yang tersedia untuk meningkatkan kualitas penulisan ilmiah. Mendeley sebagai alat manajemen referensi membantu mahasiswa dalam mengorganisir literatur secara sistematis, sementara AI menawarkan berbagai fitur untuk mempercepat proses penulisan, seperti pemeriksaan tata bahasa, deteksi plagiarisme, dan pembangkit ide. Di samping manfaat ini, artikel juga menyoroti pentingnya etika dalam penggunaan AI untuk menjaga orisinalitas karya dan kemampuan berpikir kritis penulis. Melalui pelatihan ini, diharapkan mahasiswa dapat menghasilkan karya ilmiah yang lebih baik dan berkualitas tinggi di era digital
Factors Influencing the Use of Delivery Services: A Study of Service Quality, Timeliness, and Social Media Prasetyo, Heri; Sudarwati, Sudarwati; Giyartiningrum, Eko
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6482

Abstract

The purpose of this study was to see the effect of service quality (X1), timeliness of delivery (X2), and social media promotion (X3) on the decision to use goods delivery services (Y) at PT. Yogyakarta Logistics Achievement Forum. Data was collected by distributing questionnaires to 75 customers. The sampling technique used was purposive sampling. The method of analysis is the multiple linear regression test, simultaneous significance test (F test), partial significance test (t-test), and coefficient of determination test (R2). It was found that X1, X2, and X3 partially and simultaneously have a significant influence on the decision to use services. The coefficient of determination (R2) shows the quality of service, timeliness of delivery, and promotion of social media which can be explained by the service use decision variable of 79.3%. The coefficient of the variable that most influences the decision to use the service is the variable on the time of delivery.
Persepsi pengunjung terhadap minat menginap pada Namira Hotel Syariah Yogyakarta Yulita, Zarima; Prasetyo, Heri
Journal of Economics, Business, Accounting and Management Vol. 2 No. 1 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/8npy0d34

Abstract

This research aims to determine visitors' perceptions of price and service quality in Islamic perceptions and their impact on intation in staying at the Namira Hotel Syariah Yogyakarta. This type of research is quantitativxe research with variables X1 Price and X2 service quality. Meanwhile, the dependent variable in this research is Y Interest in staying overnight. The sampling technique in this research was to use a convenience sampling technique. The data collection technique in this research was to use a questionnaire which was distributed widely to respondents of the Namira Hotel Syariah Yogyakarta. The data analysis technique in this research uses descriptive techniques, classical assumptions and multiple linear regression. The results of this research show that visitors' perceptions of price partially have a significant effect on interest in staying at 0.433 with a t-count of 6.767 with a significance of 0.05% and df (N-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of service quality partially have a significant effect on interest in staying overnight at 0.355 with a t-count of 6.867 with a significance of 0.05% and df (n-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of price and service quality simultaneously influence interest in staying at Namira Syariah Hotel Yogyakarta.
Analysis of Halal Awareness and Free Halal Certification Services on the Interest of Micro, Small, and Medium Enterprises (MSMEs) in Obtaining Halal Certificates (A Study at the Ministry of Religious Affairs, Yogyakarta City) Mulyani, Tuti; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6390

Abstract

This study purposes to analyze the influence of Halal Awareness and free halal certification services (SEHATI) on the interest of Micro, Small, and Medium Enterprises (MSMEs) in obtaining halal certification in Yogyakarta City. The examination utilized a quantitative approach with 100 MSME respondents. Data were gathered through questionnaires and interpreted using multiple linear regression with SPSS software. The outcome demonstrates that Halal Awareness has a positive and significant partial effect on MSME interest, suggesting that understanding the importance of halal products enhances their willingness to pursue halal certification. Additionally, SEHATI services also have a positive and significant partial impact, demonstrating that this program successfully addresses cost and technical barriers previously faced by business actors. Simultaneously, these two variables significantly contribute to increasing MSME interest in obtaining halal certification, with SEHATI services having a more dominant influence. This study concludes that a combination of internal halal awareness and external support, such as SEHATI services, can enhance MSME participation in halal certification. It is recommended that related institutions expand socialization efforts and simplify access to the program, while future research could broaden the scope of regions and variables to provide more in-depth insights.
Pengaruh Brand Image, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian pada Produk Skincare Avoskin di Kota Yogyakarta Berliany, Fany Aulia; Prasetyo, Heri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1162

Abstract

The increasing competitiveness in Indonesia’s skincare industry demands that local brands, including Avoskin, strengthen consumer trust through various factors such as brand image, product quality, and halal certification. Despite Avoskin’s strong market presence, recent sales data show it lags behind other local competitors, indicating a critical issue in consumer purchase decisions. This study aims to examine the influence of brand image, product quality, and halal labels on the purchase decisions of Avoskin skincare consumers in Yogyakarta. A quantitative approach was employed using purposive sampling, with 100 respondents who have purchased and used Avoskin products. Data were collected via an online questionnaire and analyzed through multiple linear regression using SPSS version 23. The results indicate that brand image, product quality, and halal labels each have a significant and positive influence on purchase decisions both partially and simultaneously. The coefficient of determination (Adjusted R²) shows that these three factors collectively explain 82% of the variation in purchase decisions. Among these variables, product quality holds the strongest influence, followed by the halal label and brand image. This finding highlights that enhancing product quality and maintaining consumer trust through a strong brand image and credible halal certification are essential strategies for improving purchasing decisions. The research provides empirical evidence for skincare businesses aiming to strengthen consumer loyalty in a highly competitive market.
Pengaruh Kecepatan Layanan dan Ketersediaan Layanan Digital terhadap Kepuasan Masyarakat di BPKAD Kota Yogyakarta Perdana, Mahendra Jati Putra; Prasetyo, Heri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1188

Abstract

In the digital era, public expectations for fast and accessible services have increased significantly. However, the implementation of digital services in government institutions often encounters challenges such as low digital literacy and concerns over data security. This study aims to examine the effect of service speed and digital service availability on community satisfaction in the Regional Financial and Asset Management Agency (BPKAD) of Yogyakarta City. Using a quantitative research approach, data were collected through questionnaires distributed to 109 service users, selected through simple random sampling. The instrument was developed based on validated theoretical indicators and analyzed using SPSS version 25. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results show that both service speed and digital service availability have a significant positive effect on community satisfaction, both partially and simultaneously. Specifically, digital service availability covering accessibility, system security, reliability, and uptime shows a stronger influence compared to service speed. These findings support the Technology Acceptance Model (TAM), highlighting the importance of perceived usefulness and ease of use in shaping user satisfaction. This study provides empirical evidence for local governments to integrate fast conventional service with user-centered digital innovations, particularly within the framework of smart city governance.
The Influence of Soft Skills, Interests, and Motivation on Work Readiness Among Generation Z in Yogyakarta Utami, Sulistya Rian; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8030

Abstract

The purpose of this study is to determine how soft skills, interests, and motivation influence Generation Z's readiness to enter the workforce in Yogyakarta. The method used in this study is a quantitative approach with multiple linear regression analysis. A sample of 100 respondents was obtained through random sampling. The data collection tool was a questionnaire analyzed using SPSS version 25. The research results showed that, partially, the three variables soft skills, interests, and motivation significantly influenced work readiness. Interest is the most dominant variable influencing work readiness, followed by motivation and soft skills. Meanwhile, simultaneously, all three variables were also found to significantly influence Generation Z's work readiness. However, the coefficient of determination was only 22.1%, indicating that there are other variables outside the scope of this study that also influence work readiness. These findings highlight the importance of developing non-academic aspects in education as preparation for the increasingly complex and competitive job market, especially in the digital age, which demands flexibility, creativity, and strong interpersonal skills from every job seeker.
The Effect of Live Streaming, Affiliate Marketing, and Fear of Missing Out on Purchasing Decisions at the TikTok Shop in Yogyakarta City Safitri, Nur Liana; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8031

Abstract

This research was conducted to review the influence of live streaming, affiliate marketing, and fear of missing out on purchasing decisions for TikTok Shop users in Yogyakarta City. This research applies a quantitative approach with multiple linear regression analysis methods. Data was obtained through distributing questionnaires to 100 respondents who had shopping experience at TikTok Shop. Based on the results of the analysis, it was found that partially the live streaming and affiliate marketing variables had a significant effect on purchasing decisions, while the fear of missing out did not show a significant effect. However, the three variables simultaneously proved to have a significant influence on purchasing decisions. A total of 56.9% of the variation in purchasing decisions was explained by the three variables, while the rest was influenced by other factors outside the model. This finding indicates that marketing strategies based on visual content and personalized approaches, such as live streaming and affiliate marketing, are more effective in influencing consumer decisions than emotional pressures such as fear of missing out. Therefore, the results of this research can be taken into consideration for businesses in developing more suitable promotional strategies on the TikTok Shop platform.
THE INFLUENCE OF WORK LIFE BALANCE, EMPLOYEE ENGAGEMENT, AND CAREER DEVELOPMENT ON TURNOVER INTENTION OF THE MILENNIAL GENERATION THE SPECIAL REGION OF YOGYAKARTA Mudita, Vissabella; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8032

Abstract

The increasing dominance of the millennial generation in the Indonesian workforce presents both opportunities and challenges, especially related to high turnover intentions. In the Special Region of Yogyakarta (DIY), where millennials make up a large portion of the workforce, organizations face concerns about employee retention. This study aims to examine the simultaneous influence of work-life balance, employee engagement, and career development on turnover intentions among millennial workers in DIY. The approach used is quantitative explanatory, with data collection from 100 respondents aged 25–40 years using purposive sampling techniques. Data analysis was performed using multiple linear regression using SPSS. The results showed that the three independent variables simultaneously had a significant effect on turnover intention (R² = 0.820). However, partially only employee engagement and career development showed a significant positive effect, while work-life balance did not. The discussion shows that although work-life balance is often considered important, this factor may not be enough to retain millennials in the workplace without being mediated by job satisfaction or other variables. In contrast, strong work engagement and clear career development opportunities actually showed a high tendency for turnover—possibly due to greater expectations and mobility among millennial professionals. This finding emphasizes the importance of a comprehensive retention strategy, which is tailored to the values ​​and aspirations of the younger generation. Investment in opportunities for growth and meaningful engagement appears to be more effective than simply offering work flexibility.
The Influence Leader Member Exchangeand Work Commitment towards Employee Performance through Mediation Organization Citizenship Behavior Heri Prasetyo; Honorata Ratnawati DP; Sri Suyati
International Journal of Community Engagement Payungi Vol. 5 No. 3 (2025): International Journal of Community Engagement Payungi
Publisher : Yayasan Payungi Smart Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58879/ijcep.v5i3.96

Abstract

This study aims to analyze the influence Leader Member Exchange and work commitment to the performance of employees of the Semarang Maritime Polytechnic (PIP) both directly and indirectly through Organizational Citizenship Behavioras an intervening variable. The population used was all employees at the Semarang Maritime Polytechnic (PIP) with a total of 168 employees, the number of samples used was 120 respondents, with the sampling technique used was proportionate random sampling. The data source used was primary data, with data collection using a questionnaire. The data analysis technique used path analysis and the mediation test used the Sobel test. The results of the study showed that Leader Member Exchange has a positive and significant effect on Organizational Citizenship Behavior, and work commitment has a positive and significant influence on Organizational Citizenship Behavior. Leader Member Exchange has a positive and significant effect on employee performance, work commitment has a positive and significant effect on employee performance, and Organizational Citizenship Behavior has a positive and significant effect on employee performance. From the results of the mediation test with the Sobel test, it was obtained that Organizational Citizenship Behavior can mediate the influence Leader Member Exchange on employee performance. Organizational Citizenship Behavior can mediate the influence of work commitment on employee performance.
Co-Authors Berliany, Fany Aulia Eko Prasojo Endarwati Endarwati Heru Priyanto Honorata Ratnawati DP Ismawati, Tri Junaidi Junaidi Liyamilati Hanifah Mudita, Vissabella Muh Ali Wafa Mulyani, Tuti Mulyono Mulyono Perdana, Mahendra Jati Putra Puspita, Ika Destina Qoirini Nur Azizah Retno Kurnianingsih Riko Romadon Indika Rr. Eko Giyartiningrum Safitri, Nur Liana Salsabila, Dila Putri Sri Puji Lestari Sudarwati Sudarwati Surifah Surifah Susindra Katili Utami, Sulistya Rian Waki’ah Yulita, Zarima