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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pengabdian kepada Masyarakat Journal Competency of Business BULETIN BISNIS & MANAJEMEN (BBM) NIKAMABI : Jurnal Ekonomi & Bisnis International Journal of Community Engagement Payungi Jurnal Pengabdian Masyarakat Bangsa Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis IIJSE Journal of Economics, Business, Accounting and Management INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Heri Prasetyo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisis Startegi Digital Marketing Melalui Sosial Media dalam Meningkatkan Omset Penjualan (Studi Kasus Bebek Sanjay Yogyakarta ) Waki’ah; Heri Prasetyo
NIKAMABI : Jurnal Ekonomi & Bisnis Vol. 3 No. 2 (2024): Jurnal NIKAMABI: Jurnal Ekonomi dan Bisnis
Publisher : Faculty bussines

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/ni.v3i2.3214

Abstract

Digital marketing adalah istilah umum untuk pemasaran barang atau jasa yang ditargetkan, terukur, dan interaktif dengan menggunakan teknologi digital. Tujuan utama dari digital marketing adalah untuk mempromosikan merek, membentuk preferensi dan meningkatkan traffic penjualan melalui beberapa tenik digital marketing. Penelitian ini bertujuan untuk mengetahui strategi Digital Marketing Melalui Sosial media yang diterapkan Bebek Sanjay Yogyakarta dan tantangan dan hambatan yang dihadapi Bebek Sanjay Yogyakarta dalam menerapkan strategi digital marketing melalui media sosial. Penelitian ini dilakukan di UMKM Bebek Sanjay Yogyakarta yang terletak di Jl. Raya Krangkungan Sanggrahan, Condongcatur, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta. Proses penelitian ini dilaksanakan dengan mewawancarai 2 orang CEO, 1 orang maneger marketing, 1 orang manager produksi dan 1 orang karyawan owner Bebek Sanjay. Hasil penelitian menunjukan bahwa: (1) Strategi Digital Marketing menggunakan platform  facebook, tiktok, instagram, twitter alasannya karena platform tersebut sedang hits atau dipakai oleh generasi milenial atau gen-Z. research konten, research influencer, dan juga memberi saran terkait konten yang akan dijalankan. Sebelum melakukan kampanye tersebut terlebih dulu menganalisis data Pelanggann yang Ada, Mengumpulkan data demografis dari pelanggan saat ini, sperti dari kalangan mana pelanggan yang membeli, umur, dan pendapatan. (2) Tantangan dan hambatan yang dihadapi Bebek Sanjay yaitu Persaingan yang Ketat, Perubahan Algoritma Platform, dan mengelola Konten. Fokus pada unique selling proposition, Amati strategi digital marketing pesaing. (3)Bebek Sanjay mengalami peningkatan omset penjualan sebesar 50%, peningkatan brand awareness, dan keterlibatan pelanggan yang lebih tinggi. Ini menunjukkan bahwa strategi digital marketing yang tepat dapat memberikan dampak signifikan terhadap penjualan dan pertumbuhan bisnis itu yang terjadi. Kenaikan dapat dilihat dari jumlah Pengunjung Bulanan dan omset bulanan tentunya.
PELATIHAN MENDELEY DAN KECERDASAN BUATAN (AI) UNTUK PENULISAN KARYA ILMIAH BERKUALITAS Retno Kurnianingsih; Eko Giyartiningrum; Heri Prasetyo; Endarwati, Endarwati
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9681

Abstract

Artikel ini membahas pelatihan yang dilakukan di Universitas Cokroaminoto Yogyakarta mengenai pemanfaatan Mendeley dan kecerdasan buatan (AI) untuk penulisan karya ilmiah berkualitas. Pelatihan ini bertujuan untuk memberikan mahasiswa keterampilan dalam mengelola referensi dan memanfaatkan teknologi yang tersedia untuk meningkatkan kualitas penulisan ilmiah. Mendeley sebagai alat manajemen referensi membantu mahasiswa dalam mengorganisir literatur secara sistematis, sementara AI menawarkan berbagai fitur untuk mempercepat proses penulisan, seperti pemeriksaan tata bahasa, deteksi plagiarisme, dan pembangkit ide. Di samping manfaat ini, artikel juga menyoroti pentingnya etika dalam penggunaan AI untuk menjaga orisinalitas karya dan kemampuan berpikir kritis penulis. Melalui pelatihan ini, diharapkan mahasiswa dapat menghasilkan karya ilmiah yang lebih baik dan berkualitas tinggi di era digital
Pengaruh Daya Tarik Wisata, Media Sosial Dan Nilai Terhadap Minat Berkunjung Ke Desa Wisata Hutan Mangrove Kulon Progo Yogyakarta Mony, Ruslia; Prasetyo, Heri
Journal of Economics, Business, Accounting and Management Vol. 2 No. 1 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/spvxg605

Abstract

This research aims to determine the partial and simultaneous influence of tourist attractions, social media and values on tourists' interest in visiting the Kulon Progo Mangrove Forest Tourism Village. This research uses a quantitative type of research. The population in this study was the penjung mangrove forest tourism village of Kulon Progo. The sample in the study was 249 respondents. The sampling technique was taken using purposive sampling, a sample determination method based on the researcher's considerations which was then processed using SPSS. The data collection technique in this research uses a questionnaire. The instrument testing technique in this research uses validity and reliability. And the data analysis technique in this research uses classical assumptions, multiple linear regression, coefficient of determination and hypothesis testing. The results of this research are as follows. Partially, tourist attraction has a significant effect on tourists' interest in visiting the Kulon Progo tourist village, marked by a t-value of 4.984 which is greater than the t-table of 1.97.
Persepsi pengunjung terhadap minat menginap pada Namira Hotel Syariah Yogyakarta Yulita, Zarima; Prasetyo, Heri
Journal of Economics, Business, Accounting and Management Vol. 2 No. 1 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/8npy0d34

Abstract

This research aims to determine visitors' perceptions of price and service quality in Islamic perceptions and their impact on intation in staying at the Namira Hotel Syariah Yogyakarta. This type of research is quantitativxe research with variables X1 Price and X2 service quality. Meanwhile, the dependent variable in this research is Y Interest in staying overnight. The sampling technique in this research was to use a convenience sampling technique. The data collection technique in this research was to use a questionnaire which was distributed widely to respondents of the Namira Hotel Syariah Yogyakarta. The data analysis technique in this research uses descriptive techniques, classical assumptions and multiple linear regression. The results of this research show that visitors' perceptions of price partially have a significant effect on interest in staying at 0.433 with a t-count of 6.767 with a significance of 0.05% and df (N-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of service quality partially have a significant effect on interest in staying overnight at 0.355 with a t-count of 6.867 with a significance of 0.05% and df (n-k-1) or 266-3-1=262, so a t-table of 1.969 is obtained. Visitors' perceptions of price and service quality simultaneously influence interest in staying at Namira Syariah Hotel Yogyakarta.
PENGARUH SUMBER DAYA MANUSIA KOMPETEN DAN PRODUK HOTEL SYARIAH TERHADAP KEPUTUSAN PEMBELIAN PADA HOTEL SYARIAH JOGJA Sari, Trinopita; Prasetyo, Heri
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2055

Abstract

Sumber daya manusia kompeten menjadi aspek penting dalam menentukan keberhasilan perusahaan atau organisasi. Produk dalam hal ini yaitu jasa pelayanan yang ditawarkan pihak hotel sehingga mampu memberikan manfaat serta kepuasan pada para pelanggan. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh sumber daya manusia kompeten dan produk hotel syariah terhadap keputusan pembelian pada Hotel Syariah Jogja. Metodologi yang digunakan adalah analisis regresi linear berganda, uji asumsi klasik, koefisien determinasi, uji t parsial dan uji F simultan. Populasi dalam penelitian ini sebanyak 315 orang. Pemilihan sampel penelitian ini menggunakan teknik accidental sampling sebanyak 100 orang. Data dianalisis dengan menggunakan program SPSS versi 23. Hasil penelitian ini yaitu sumber daya manusia kompeten secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian di Hotel Syariah Jogja. Produk yang ditawarkan secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian di Hotel Syariah Jogja. Nilai R square sebesar 0,651 atau 65,1%. Hal ini menunjukkan bahwa variabel independen sumber daya manusia kompeten dan produk yang ditawarkan Hotel Syariah mampu menjelaskan variabel dependen sebesar 65,1% dan sisanya 34,9% dijelaskan oleh variabel lain yang tidak diteliti.
PENGARUH WORD OF MOUTH TERHADAP MINAT KARYAWANPT ANGKASA PURA LOGISTIK MENGAJUKAN PEMBIAYAANDI BANK PERKREDITAN RAKYAT SLEMAN Purnomo, Retno Ardi; Prasetyo, Heri
Journal Competency of Business Vol. 6 No. 1 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i01.1320

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan komunikasi lisan terhadap minat karyawan untuk mengajukan kredit, Komunikasi merupakan suatu kegiatan yang sangat penting. Dengan komunikasi seseorang dapat mengetahui informasi dari orang-orang di sekitar tentang suatu hal, termasuk kredit perbankan. Sampel dalam penelitian ini adalah Karyawan PT Angkasa Pura Logistik Kantor Cabang Yogyakarta, yang meliputi pimpinan dan staff yang berjumlah 30 orang. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa (1) volume berpengaruh signifikan terhadap minat konsumen mengajukan kredit di Bank BPR Sleman; (2) Dispersion berpengaruh signifikan terhadap minat koonsumen mengajukan kredit di Bank BPR Sleman dan (3) komunikasi lisan(volume dan dispersion) secara bersama-sama berpengaruh signifikan terhadap minat nasabah mengajukan kredit di Bank BPR Sleman.
Pengaruh Brand Image, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian pada Produk Skincare Avoskin di Kota Yogyakarta Berliany, Fany Aulia; Prasetyo, Heri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1162

Abstract

The increasing competitiveness in Indonesia’s skincare industry demands that local brands, including Avoskin, strengthen consumer trust through various factors such as brand image, product quality, and halal certification. Despite Avoskin’s strong market presence, recent sales data show it lags behind other local competitors, indicating a critical issue in consumer purchase decisions. This study aims to examine the influence of brand image, product quality, and halal labels on the purchase decisions of Avoskin skincare consumers in Yogyakarta. A quantitative approach was employed using purposive sampling, with 100 respondents who have purchased and used Avoskin products. Data were collected via an online questionnaire and analyzed through multiple linear regression using SPSS version 23. The results indicate that brand image, product quality, and halal labels each have a significant and positive influence on purchase decisions both partially and simultaneously. The coefficient of determination (Adjusted R²) shows that these three factors collectively explain 82% of the variation in purchase decisions. Among these variables, product quality holds the strongest influence, followed by the halal label and brand image. This finding highlights that enhancing product quality and maintaining consumer trust through a strong brand image and credible halal certification are essential strategies for improving purchasing decisions. The research provides empirical evidence for skincare businesses aiming to strengthen consumer loyalty in a highly competitive market.
Pengaruh Kecepatan Layanan dan Ketersediaan Layanan Digital terhadap Kepuasan Masyarakat di BPKAD Kota Yogyakarta Perdana, Mahendra Jati Putra; Prasetyo, Heri
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1188

Abstract

In the digital era, public expectations for fast and accessible services have increased significantly. However, the implementation of digital services in government institutions often encounters challenges such as low digital literacy and concerns over data security. This study aims to examine the effect of service speed and digital service availability on community satisfaction in the Regional Financial and Asset Management Agency (BPKAD) of Yogyakarta City. Using a quantitative research approach, data were collected through questionnaires distributed to 109 service users, selected through simple random sampling. The instrument was developed based on validated theoretical indicators and analyzed using SPSS version 25. The analytical techniques included validity and reliability tests, classical assumption tests, multiple linear regression, and hypothesis testing. The results show that both service speed and digital service availability have a significant positive effect on community satisfaction, both partially and simultaneously. Specifically, digital service availability covering accessibility, system security, reliability, and uptime shows a stronger influence compared to service speed. These findings support the Technology Acceptance Model (TAM), highlighting the importance of perceived usefulness and ease of use in shaping user satisfaction. This study provides empirical evidence for local governments to integrate fast conventional service with user-centered digital innovations, particularly within the framework of smart city governance.
Pemberdayaan dan Peningkatan Kualitas SDM Pemuda Usia Produktif : Studi Program Rumah Gemilang Indonesia (RGI) di Yogyakarta Alfikri, Ajam; Prasetyo, Heri
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kondisi kemiskinan penduduk Indonesia berimplikasi terhadap berbagai aspek kehidupan manusia. Akibatnya, banyak anak muda dari keluarga miskin (duafa) tidak memiliki kompetensi bersaing karena minim skill. Hal ini yang menjadi alasan didirikannya program RGI sebagai wadah yang menjadi alternatif memberikan kesempatan pelatihan kepada pemuda usia produktif. Penelitian ini menggunakan metode kualitatif lapangan dan menggunakan berbagai teknik pengumpulan data, yakni wawancara, observasi, dan dokumentasi. Hasil penelitian dianalisis dan disajikan dengan deskripsi naratif. Hasil penelitian ini menemukan beberapa poin: Pertama, tahapan RGI terdiri dari proses seleksi, orientasi (ta'aruf), bimbingan mental dan motivasi, masa pelatihan, kegiatan Factory Tour, workshop dan ujian, magang, dan wisuda. Kedua, implikasi program RGI seperti berpenghasilan dan mandiri, membantu ekonomi keluarga, dan memiliki tabungan. Ketiga, peluang keterserapan siswa RGI di lingkungan kerja dibuktikan dengan beberapa industri kerja yang merekrut siswa seperti industri Hara Chicken, Pawon Mbah Gito, Waroeng Spesial Sambal, dan lainnya di berbagai daerah di Indonesia.
The Influence Leader Member Exchangeand Work Commitment towards Employee Performance through Mediation Organization Citizenship Behavior Heri Prasetyo; Honorata Ratnawati DP; Sri Suyati
International Journal of Community Engagement Payungi Vol. 5 No. 3 (2025): International Journal of Community Engagement Payungi
Publisher : Yayasan Payungi Smart Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58879/ijcep.v5i3.96

Abstract

This study aims to analyze the influence Leader Member Exchange and work commitment to the performance of employees of the Semarang Maritime Polytechnic (PIP) both directly and indirectly through Organizational Citizenship Behavioras an intervening variable. The population used was all employees at the Semarang Maritime Polytechnic (PIP) with a total of 168 employees, the number of samples used was 120 respondents, with the sampling technique used was proportionate random sampling. The data source used was primary data, with data collection using a questionnaire. The data analysis technique used path analysis and the mediation test used the Sobel test. The results of the study showed that Leader Member Exchange has a positive and significant effect on Organizational Citizenship Behavior, and work commitment has a positive and significant influence on Organizational Citizenship Behavior. Leader Member Exchange has a positive and significant effect on employee performance, work commitment has a positive and significant effect on employee performance, and Organizational Citizenship Behavior has a positive and significant effect on employee performance. From the results of the mediation test with the Sobel test, it was obtained that Organizational Citizenship Behavior can mediate the influence Leader Member Exchange on employee performance. Organizational Citizenship Behavior can mediate the influence of work commitment on employee performance.
Co-Authors Alfikri, Ajam Berliany, Fany Aulia Eko Giyartiningrum Eko Prasojo Endarwati Endarwati Ghiffarant Akmal Rambalie Heru Priyanto Honorata Ratnawati DP Ismawati, Tri Junaidi Junaidi Liyamilati Hanifah Mony, Ruslia Muh Ali Wafa Mulyono Mulyono Nadaraniya Nur Liana Safitri Perdana, Mahendra Jati Putra Pradana, Agus Chandra Purnomo, Retno Ardi Puspita, Ika Destina Qoirini Nur Azizah Retno Kurnianingsih Riko Romadon Indika Rr. Eko Giyartiningrum Salsabila, Dila Putri Sari, Trinopita Sri Puji Lestari Sudarwati Sudarwati Sulistya Rian Utami Surifah Surifah Susindra Katili Tuti Mulyani Vissabella Mudita Waki’ah Yulita, Zarima