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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian kepada Masyarakat Journal Competency of Business BULETIN BISNIS & MANAJEMEN (BBM) NIKAMABI : Jurnal Ekonomi & Bisnis International Journal of Community Engagement Payungi Jurnal Pengabdian Masyarakat Bangsa Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis IIJSE Journal of Economics, Business, Accounting and Management INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Heri Prasetyo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Gaya Hidup, Media Sosial, dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Orang Tua dalam Memilih Lembaga Bimbingan Belajar Anak Hebat (Bimbel AHE) di Yogyakarta Salsabila, Dila Putri; Prasetyo, Heri; Giyartiningrum, Rr. Eko
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1905

Abstract

This research aims to determine the influence of lifestyle, social media, and electronic word of mouth (E-WoM) on parents' decisions to choose the Tutoring Anak Hebat (Tutoring AHE) institution in Yogyakarta. The research method used is quantitative with data collection using surveys, data quality testing, classical assumption testing, multiple regression analysis testing, and hypothesis testing using SPSS. The population of this study were parents of children studying at Tutoring AHE Yogyakarta with a sample size of 100 respondents. The results of the research show that simultaneously there is a significant influence of lifestyle variables, social media and e-WOM on parents' decisions in choosing the Tutoring institution, but partially the social media variables do not influence parents' decisions in choosing the Tutoring institution in Yogyakarta.
The Influence of Direct Marketing and Brand Ambassador on Repurchase Interest of Tiktok Users in Yogyakarta Ismawati, Tri; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5327

Abstract

This research aims to analyze the influence of direct marketing and Brand Ambassador on the repurchase intentions of TikTok application users in Yogyakarta City. Using a quantitative and associative approach, data was collected through a questionnaire distributed to 100 TikTok users in Yogyakarta. The results of multiple linear regression analysis show that direct marketing and the Ambassador brand have a significant influence on repurchase intentions, both partially and simultaneously. Direct marketing, which involves direct communication between sellers and buyers, has been proven to be effective in increasing willingness to repurchase significantly. Apart from that, choosing the right brand ambassador who is attractive, trustworthy and has relevant skills also has a positive impact on consumers' desire to make repeat purchases. These findings highlight the importance of direct marketing and brand ambassadors in marketing strategies to increase consumer loyalty and repurchase intentions for products or services offered through the TikTok application.
Co-Authors Berliany, Fany Aulia Eko Prasojo Endarwati Endarwati Heru Priyanto Honorata Ratnawati DP Ismawati, Tri Junaidi Junaidi Liyamilati Hanifah Mudita, Vissabella Muh Ali Wafa Mulyani, Tuti Mulyono Mulyono Perdana, Mahendra Jati Putra Puspita, Ika Destina Qoirini Nur Azizah Retno Kurnianingsih Riko Romadon Indika Rr. Eko Giyartiningrum Safitri, Nur Liana Salsabila, Dila Putri Sri Puji Lestari Sudarwati Sudarwati Surifah Surifah Susindra Katili Utami, Sulistya Rian Waki’ah Yulita, Zarima