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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Pengabdian kepada Masyarakat Journal Competency of Business BULETIN BISNIS & MANAJEMEN (BBM) NIKAMABI : Jurnal Ekonomi & Bisnis International Journal of Community Engagement Payungi Jurnal Pengabdian Masyarakat Bangsa Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis IIJSE Journal of Economics, Business, Accounting and Management INTERDISIPLIN: Journal of Qualitative and Quantitative Research
Heri Prasetyo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Gaya Hidup, Media Sosial, dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Orang Tua dalam Memilih Lembaga Bimbingan Belajar Anak Hebat (Bimbel AHE) di Yogyakarta Salsabila, Dila Putri; Prasetyo, Heri; Giyartiningrum, Rr. Eko
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1905

Abstract

This research aims to determine the influence of lifestyle, social media, and electronic word of mouth (E-WoM) on parents' decisions to choose the Tutoring Anak Hebat (Tutoring AHE) institution in Yogyakarta. The research method used is quantitative with data collection using surveys, data quality testing, classical assumption testing, multiple regression analysis testing, and hypothesis testing using SPSS. The population of this study were parents of children studying at Tutoring AHE Yogyakarta with a sample size of 100 respondents. The results of the research show that simultaneously there is a significant influence of lifestyle variables, social media and e-WOM on parents' decisions in choosing the Tutoring institution, but partially the social media variables do not influence parents' decisions in choosing the Tutoring institution in Yogyakarta.
The Influence of Direct Marketing and Brand Ambassador on Repurchase Interest of Tiktok Users in Yogyakarta Ismawati, Tri; Prasetyo, Heri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5327

Abstract

This research aims to analyze the influence of direct marketing and Brand Ambassador on the repurchase intentions of TikTok application users in Yogyakarta City. Using a quantitative and associative approach, data was collected through a questionnaire distributed to 100 TikTok users in Yogyakarta. The results of multiple linear regression analysis show that direct marketing and the Ambassador brand have a significant influence on repurchase intentions, both partially and simultaneously. Direct marketing, which involves direct communication between sellers and buyers, has been proven to be effective in increasing willingness to repurchase significantly. Apart from that, choosing the right brand ambassador who is attractive, trustworthy and has relevant skills also has a positive impact on consumers' desire to make repeat purchases. These findings highlight the importance of direct marketing and brand ambassadors in marketing strategies to increase consumer loyalty and repurchase intentions for products or services offered through the TikTok application.
Analysis of Halal Awareness and Free Halal Certification Services on the Interest of Micro, Small, and Medium Enterprises (MSMEs) in Obtaining Halal Certificates (A Study at the Ministry of Religious Affairs, Yogyakarta City) Tuti Mulyani; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6390

Abstract

This study purposes to analyze the influence of Halal Awareness and free halal certification services (SEHATI) on the interest of Micro, Small, and Medium Enterprises (MSMEs) in obtaining halal certification in Yogyakarta City. The examination utilized a quantitative approach with 100 MSME respondents. Data were gathered through questionnaires and interpreted using multiple linear regression with SPSS software. The outcome demonstrates that Halal Awareness has a positive and significant partial effect on MSME interest, suggesting that understanding the importance of halal products enhances their willingness to pursue halal certification. Additionally, SEHATI services also have a positive and significant partial impact, demonstrating that this program successfully addresses cost and technical barriers previously faced by business actors. Simultaneously, these two variables significantly contribute to increasing MSME interest in obtaining halal certification, with SEHATI services having a more dominant influence. This study concludes that a combination of internal halal awareness and external support, such as SEHATI services, can enhance MSME participation in halal certification. It is recommended that related institutions expand socialization efforts and simplify access to the program, while future research could broaden the scope of regions and variables to provide more in-depth insights.
Factors Influencing the Use of Delivery Services: A Study of Service Quality, Timeliness, and Social Media Heri Prasetyo; Sudarwati Sudarwati; Eko Giyartiningrum
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.6482

Abstract

The purpose of this study was to see the effect of service quality (X1), timeliness of delivery (X2), and social media promotion (X3) on the decision to use goods delivery services (Y) at PT. Yogyakarta Logistics Achievement Forum. Data was collected by distributing questionnaires to 75 customers. The sampling technique used was purposive sampling. The method of analysis is the multiple linear regression test, simultaneous significance test (F test), partial significance test (t-test), and coefficient of determination test (R2). It was found that X1, X2, and X3 partially and simultaneously have a significant influence on the decision to use services. The coefficient of determination (R2) shows the quality of service, timeliness of delivery, and promotion of social media which can be explained by the service use decision variable of 79.3%. The coefficient of the variable that most influences the decision to use the service is the variable on the time of delivery.
The Influence of Soft Skills, Interests, and Motivation on Work Readiness Among Generation Z in Yogyakarta Sulistya Rian Utami; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8030

Abstract

The purpose of this study is to determine how soft skills, interests, and motivation influence Generation Z's readiness to enter the workforce in Yogyakarta. The method used in this study is a quantitative approach with multiple linear regression analysis. A sample of 100 respondents was obtained through random sampling. The data collection tool was a questionnaire analyzed using SPSS version 25. The research results showed that, partially, the three variables soft skills, interests, and motivation significantly influenced work readiness. Interest is the most dominant variable influencing work readiness, followed by motivation and soft skills. Meanwhile, simultaneously, all three variables were also found to significantly influence Generation Z's work readiness. However, the coefficient of determination was only 22.1%, indicating that there are other variables outside the scope of this study that also influence work readiness. These findings highlight the importance of developing non-academic aspects in education as preparation for the increasingly complex and competitive job market, especially in the digital age, which demands flexibility, creativity, and strong interpersonal skills from every job seeker.
The Effect of Live Streaming, Affiliate Marketing, and Fear of Missing Out on Purchasing Decisions at the TikTok Shop in Yogyakarta City Nur Liana Safitri; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8031

Abstract

This research was conducted to review the influence of live streaming, affiliate marketing, and fear of missing out on purchasing decisions for TikTok Shop users in Yogyakarta City. This research applies a quantitative approach with multiple linear regression analysis methods. Data was obtained through distributing questionnaires to 100 respondents who had shopping experience at TikTok Shop. Based on the results of the analysis, it was found that partially the live streaming and affiliate marketing variables had a significant effect on purchasing decisions, while the fear of missing out did not show a significant effect. However, the three variables simultaneously proved to have a significant influence on purchasing decisions. A total of 56.9% of the variation in purchasing decisions was explained by the three variables, while the rest was influenced by other factors outside the model. This finding indicates that marketing strategies based on visual content and personalized approaches, such as live streaming and affiliate marketing, are more effective in influencing consumer decisions than emotional pressures such as fear of missing out. Therefore, the results of this research can be taken into consideration for businesses in developing more suitable promotional strategies on the TikTok Shop platform.
THE INFLUENCE OF WORK LIFE BALANCE, EMPLOYEE ENGAGEMENT, AND CAREER DEVELOPMENT ON TURNOVER INTENTION OF THE MILENNIAL GENERATION THE SPECIAL REGION OF YOGYAKARTA Vissabella Mudita; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8032

Abstract

The increasing dominance of the millennial generation in the Indonesian workforce presents both opportunities and challenges, especially related to high turnover intentions. In the Special Region of Yogyakarta (DIY), where millennials make up a large portion of the workforce, organizations face concerns about employee retention. This study aims to examine the simultaneous influence of work-life balance, employee engagement, and career development on turnover intentions among millennial workers in DIY. The approach used is quantitative explanatory, with data collection from 100 respondents aged 25–40 years using purposive sampling techniques. Data analysis was performed using multiple linear regression using SPSS. The results showed that the three independent variables simultaneously had a significant effect on turnover intention (R² = 0.820). However, partially only employee engagement and career development showed a significant positive effect, while work-life balance did not. The discussion shows that although work-life balance is often considered important, this factor may not be enough to retain millennials in the workplace without being mediated by job satisfaction or other variables. In contrast, strong work engagement and clear career development opportunities actually showed a high tendency for turnover—possibly due to greater expectations and mobility among millennial professionals. This finding emphasizes the importance of a comprehensive retention strategy, which is tailored to the values ​​and aspirations of the younger generation. Investment in opportunities for growth and meaningful engagement appears to be more effective than simply offering work flexibility.
The Influence of Halal Labeling and Product Quality on Purchasing Decisions at Otaku Coffee (Study: Customers at Otaku Coffee in Brass District) Ghiffarant Akmal Rambalie; Heri Prasetyo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8245

Abstract

The global halal economy sector is experiencing rapid growth with market capitalization reaching US$2.4 trillion by 2022, with 60% of halal product purchases made by non-Muslim consumers who consider halal certification as an indicator of superior quality. In Indonesia, the transformation of Muslim consumer behavior shows that the halal label is no longer the sole factor in purchasing decisions, but rather combined with product quality considerations, especially in the more selective millennial and Z generations. This study aims to analyze the influence of halal labeling and product quality on purchasing decisions at Otaku Coffee, a Japanese popular culture-themed cafe business that has never been studied before in the context of a combination of religious identity and foreign pop culture preferences. The benefits of this research are to provide a new understanding of consumer behavior in the international culture-themed food and beverage industry and to fill the void in the literature regarding the unique dynamics between halal and quality aspects in a Japanese cultural cafe business setting. The research method uses a quantitative approach with an analytical descriptive design through multiple regression analysis techniques. The research population is all consumers who buy food and beverage products at Otaku Coffee Kuningan Regency, with purposive sampling technique and a sample size of 100 respondents determined using the Lameshow formula with a confidence level of 95% and a margin of error of 10%. The results showed that the halal label (X1) and product quality (X2) partially and simultaneously had a significant positive effect on purchasing decisions (Y) with a calculated F value of 187.024 and a significance of 0.000 <0.05, and a coefficient of determination (Adjusted R Square of 0.794 or 79.4%, confirming that the two independent variables were able to explain the variation in purchasing decisions very well.
The Benefits of Halal Labels to Encourage Purchasing Desire in The Culinary Business Nadaraniya; Heri Prasetyo
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2260

Abstract

This study aims to find out how influential the Halal Label is on Sadasa Catering's customers' purchase decisions. This study uses a survey method with a sample of 85 regular customers of Sadasa Catering, the data is analyzed using the Statistical Package for the Social Sciences (SPSS) version 26 with a simple linear regression analysis technique. The results of the study showed a significant value of 0.000 which is smaller than 0.05 which means that the Halal Label has an effect on the purchase decision. This shows that the availability of halal labels plays a significant role in influencing Sadasa Catering's customers' purchasing decisions. Although the impact is negative, it shows that in addition to the halal label factor, customers also consider other factors that are not included in this study. In addition, companies must consider other elements that influence customer choice. This research can be used as a reference by companies to increase product sales.
Co-Authors Alfikri, Ajam Berliany, Fany Aulia Eko Giyartiningrum Eko Prasojo Endarwati Endarwati Ghiffarant Akmal Rambalie Heru Priyanto Honorata Ratnawati DP Ismawati, Tri Junaidi Junaidi Liyamilati Hanifah Mony, Ruslia Muh Ali Wafa Mulyono Mulyono Nadaraniya Nur Liana Safitri Perdana, Mahendra Jati Putra Pradana, Agus Chandra Purnomo, Retno Ardi Puspita, Ika Destina Qoirini Nur Azizah Retno Kurnianingsih Riko Romadon Indika Rr. Eko Giyartiningrum Salsabila, Dila Putri Sari, Trinopita Sri Puji Lestari Sudarwati Sudarwati Sulistya Rian Utami Surifah Surifah Susindra Katili Tuti Mulyani Vissabella Mudita Waki’ah Yulita, Zarima