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All Journal Media Wisata PROFICIO: Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Prihatno Prihatno
STP AMPTA YOGYAKARTA
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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MENGELOLA KUALITAS DALAM PERUSAHAAN JASA Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 5, No 2 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v5i2.43

Abstract

In a Higly Competitive era, every company must give full attention to quality, becouse qualityhas a elose relationship with customer satisfaction and quality proviels an incentives to customer to establish strong ties with the company. In the long trem the company needs of understand the expectation and needs of customers to improve customer satisfaction, which the company shouldbe able to maximize the customer experience the fun and minimize the customer experience. One approach that can be used is to approach the quality of service that bluids on two mayor factor is customer perceotion of service received by actual service ecpected measurement of quality of service as very important for company, becouse it is useful to measure the gap between customer expectation and perception about the service provided by the company. Quality management frame work is considered important especially to assess and manage the quality of service. Keywosks : service quality, perseived service, expected service.
CARA PRAKTIS UNTUK MEWUJUDKAN KEPUASAN PELANGGAN Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 3, No 1 (2005)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v3i1.25

Abstract

(KESIMPULAN) Kepuasan pelanggan ditentukan oleh persepsi pelanggan atas performance produk atau jasa alam memenuhi harapan pelanggan. Pelanggan merasa puas apabila harapannya terpenuhi atau akan sangat puas jika harapan pelanggan terlampaui. Pertanyaan yang fundamental adalah apa sebenarnya yang membuat pelanggan puas? Perusahaan harus menyusun strategi program peningkatan kepuasan pelanggan melalui 5 driver kepuasan pelanggan yaitu kualitas produk, harga, kualitas palayanan, emotional factor, dan yang kelima adalah berhubungan dengan biaya dan kemudahan untuk mendapatkan produk dan jasa. Setelah itu harus ditetapkan bobot tertinggi diantara kelima driver itu dalam menciptakan kepuasan pelanggan. Penentuan bobot harus mempertimbangkan produk yang dihasilkan dengan memperhatikan dinamisasi waktu. Besarnya bobot setiap driver dapat diketahui melalui survei pasar.
KAJIAN REVITALISASI PASAR PLERET KABUPATEN BANTUL Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 14, No 2 (2016)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v14i2.183

Abstract

The existence of traditional markets that have unique functions and diversity must be preserved and conserved as one characteristic of the culture in the district of Bantul in particular because there are values that are not contained in a modern shopping center. This has encouraged the government is obliged to immediately revitalize traditional markets in order to respond to the chronic problems of the traditional market which is related to the traditional market image problem. Traditional markets imaged as a rundown, dirty, muddy, poorly maintained, and has a quality level of occupancy very rendah.Program traditional market revitalization aims to improve the performance and quality of the market Review activity Market Revitalization Pleret intended to identify the physical, economic, management, environmental and social, in order to obtain data that can be used to find out the problems and constraints faced by market Pleret development efforts as a traditional market better, formulate. Market revitalization programs and activities Pleret Bantul and provide recommendations on structuring the physical aspects, economics, management, socio-cultural environment and Pleret Pasar Bantul. The results showed that Pleret Market is a traditional market with pancawara or use the 'market'. namely a market which used 'pasara' which consisted of five days a week, namely PON‟, Legi, Pahing, Pon and Wage. And the market Pleret uses only two days is the day with the 'market' Pon and day with the 'market' PON‟ while other days by Legi, Pahing and Wage in the market Pleret not move alias lid so that the count of time efficiency, the market Pleret including market inefficient because only open 12 days a month. In an effort to improve the image and power saing Pasar Pleret, it is recommended that the market Pleret can soon turn into a normal market, business should immediately take the policy with regard to improving the management of Market Pleret, so that this market can operate optimally and efficiently, serve the needs of society, merchants increase revenue, and increase revenue (PAD) through retribution market which will eventually boost economic growth Bantul. Keywords: Tradisional Markets and Revitalization
IDENTIFIKASI KEBUTUHAN KOMPETENSI SUMBER DAYA MANUSIA INDUSTRI PERHOTELAN KABUPATEN BANTUL Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 15, No 1 (2017)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v15i1.210

Abstract

At present the accommodation services business has become a service industry and is a labor-intensive business means Human Resources support becomes the mainstay of business success. Improved customer service requires a more professional Human Resource capability. As a standard measure that professionals in the field of tourism including hospitality staff and restaurants is possessed a certificate of competence recognized by the National Agency for Professional Certification. In Bantul Regency this accommodation business is growing very rapidly following the development of tourism. The number of existing hotels and inns has reached 95 units for the class with the number of medium rooms, but if recorded all including lodging in the location of objects that only has one room, the number reaches 261 pieces and may continue to grow in the future With the emergence of objects of new attractions. Bantul regency government tries to formulate its development strategy by conducting study of identification of human resource competency requirement for hotel industry in order to give space for the growth and development of hospitality industry in Bantul regency in the future. This study was conducted by taking 30 samples from the workforce and the guest response from the type of accommodation in the form of hotels totaling 5 pieces, the only business mentioning the lodgings amounted to 8 pieces, inn 9 pieces, cabin 6 pieces and each 1 fruit is Inn and Guest House. The data collected by questionnaire and documentation is then processed using Spencer & spencer competency analysis, especially non technical competency or soft competency to determine the level of incompetent to very competent while also ranking the competency level required in the hotel industry. From the research results obtained data real needs of hotel industry competence which then rearranged and selected based on priority scale likert between 1-4. By using competency guideline in Indonesia from work competency standard especially hotel and restaurant area mapped to get requirement of human resource competence for Hotel Industry in Bantul Regency. Keyword: Soft Competency, Hard Competency dan Kompetensi SDM Hotel
ANALISA KEPUASAN PELANGGAN PROGRAM STUDI BERJENJANG DIPLOMA IV SEKOLAH TINGGI PARIWISATA AMPTA YOGYAKARTA Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 6, No 1 (2011)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v6i1.50

Abstract

Berbagai macam upaya dilakukan program studi diploma IV STP AMPTA Yogyakarta untuk meningkatkan pelayanan dan kemudahan kepada pelanggan dengan membangun fasilitas dan infrastrukturnya maupun program-program kurikulumnya. Dengan menempatkan unsur kualitas pelayanan pelanggan sebagai faktor indikator penting, maka hal tersebut dapat meningkatkan kinerja dan daya saing Program Diploma IV STP AMPTA di tengah semakin gencarnya tingkat kompetisi yang terjadi saat ini. Dalam visi dan misi yang diemban STP AMPTA untuk menyelenggarakan proses belajar dan mengajar yang profesional perlu dilakukan analisis sampai sejauh mana pelayanan yang telah diberikan Program Studi Diploma IV STP AMPTA kepada pelanggan. Penelitian ini merupakan suatu penelitian deskriptif, yaitu tipe desain konklusif yang bertujuan untuk mendiskripsikan karakter atau fungsi dari penelitian tentang suatu kelompok . Populasi penelitian ini adalah seluruh alumni Mahasiswa Program Studi Diploma IV STP AMPTA Yogyakarta. Teknik pengambilan sampel dalam penelitian ini menggunakan convinience Sampling, dengan jumlah sampel yang diperoleh sebanyak 26 (dua enam ) responden. Pengumpulan data pada penelitian ini dilakukan dengan wawancara berdasarkan kuesioner dengan alumni wisuda 16 April 2011 sebagai sampel Analisis Frequency dan Descriptive akan dilakukan untuk menggambarkan gap (kesenjangan) antara kepentingan /ekspektasi dan kinerja/kepuasan pelanggan terhadap kepuasan pelayanan Program Studi Diploma IV STP AMPTA Yogyakarta . Untuk mengetahui tingkat kepuasan pelayanan pelanggan, digunakan Gap Analysis dan Diagram Cartesius.Implikasi dari hasil Diagram Cartesius ini adalah Program Studi perlu meningkatkan kinerja dan pelayanan pada variable yang berada pada Dimensi A karena dimensi ini berada dibawah ekspektasi dan harapan Mahasiswa, dan mengupayakan agar variable bisa mengisi pada Dimensi B dimasa mendatang.Keywords : Kepuasan Pelanggan, gap Analysis, Diagram Cartesius.
MEMULIHKAN CITRA DAERAH ISTIMEWA YOGYAKARTA UNTUK MENINGKATKAN JUMLAH WISATAWAN Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata 2010
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v0i0.33

Abstract

(kesimpulan) Karena bidang pariwisata itu adalah bidang yang sangat kompleks baik lintas kepengusahaannya maupun lintas akibatnya maka upaya memulihkan citra sebuah daerah tujuan wisata seperti Daerah Istimewa Yogyakarta juga harus dilakukan melalui banyak sisi. Namun demikian pemerintah telah membagikan tugas untuk pekerjaan ini. Pada tataran nasional melalui Kementerian Kebudayaan dan Pariwisata, mereka punya tugas mempertahankan citra yang baik melalui corong-corong di luar negeri tentang citra Negara. Pada tataran tingkat propinsi diberikan kewenangan untuk menjamin citra distinasi dengan mengembangkan promosi yang jelas dan akurat. Sedang pada tataran tingkat kabupaten memiliki tugas membangun ataupun mempertahankan citra produk dengan mengupayakan peningkatan mutu produk pariwisatanya. Cara ataupun strategi yang digunakan dari pembagian kewenangan itulah yang harus dipadukan sehingga ada semacam sinergi yang terbangun merata dari tempat tujuan wisata yang baru diperkenalkan. Artinya pembangunan citra daerah tujuan wisata harus dilakukan secara serempak dengan cara yang efektif yaitu memanfaatkan secara maksimal alat-alat pemasaran dengan menyesuaikan kondisi daerah sesuai fase daerahnya.
ANALISA PERILAKU KONSUMEN TERHADAP JASA PAKET PERJALANAN WISATA DI YOGYAKARTA Prihatno, Prihatno
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 4, No 1 (2010)
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v4i1.38

Abstract

Learning that there has been a great member of tourists visiting Indonesia is of course giving a big chance to have service industries especially those which have programs with package tours. Tourist as buyers of a package tour have difference conducts among each others. In marketing products the runner of the package tour must use a customer approach strategy to be well informed about the different of conducts of the customers besides other things that might attract and encourage customers to buy the package tour. The things that attract and encourage customers said above are mainly depending on the package tour that includes various tourist objects to visit and price of a package tour and availability of proffesional tour guides beside facilities and services to give that make the customers feel comfortable during the trip to and their presence at the tourist – object of tourism. This research is looking for reasons what tourist buy the package tour when they were to trip. Customers’ respond said that they got the trip and used a package tour, because the package tour assembled by a tour wholeseler and including airface, accomodations and activities at a set price. All the needs from the trip have included. The buyer a package tour was the family aged fifty one years old, a businessman and their like with the tourist object and low price.
PENDAMPINGAN PENGEMBANGAN DESA WISATA TAMANMARTANI Putra, Tegar Satya; Yennie, Yennie; Murti, Desideria Cempaka Wijaya; Fauzi, Gilang Ahmad; Prihatno, Prihatno
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 02 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM Azramedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i02.968

Abstract

Abstract: The development of tourism villages has become one of the government's strategies to improve the welfare of local communities and encourage economic growth. Tamanmartani Tourism Village, one of the tourism villages in Indonesia, has great potential to develop. However, the village also faces several challenges, such as a low level of cooperation, ineffective communication, lack of clean production application, and lack of understanding of social media and digital marketing. To overcome these challenges, three types of training were organized for stakeholders in Tamanmartani Tourism Village. This training is divided into three groups, namely service improvement, digital marketing, and management. The results of the training show that the participants have a high level of engagement and a good understanding of the material taught. This training also provides tangible benefits for Tamanmartani Tourism Village. To improve all aspects that have been learned, consistent actions and involvement of all relevant stakeholders are required. Abstrak: Pengembangan desa wisata telah menjadi salah satu strategi pemerintah untuk meningkatkan kesejahteraan masyarakat lokal dan mendorong pertumbuhan ekonomi. Desa Wisata Tamanmartani, salah satu desa wisata di Indonesia, memiliki potensi besar untuk berkembang. Namun, desa tersebut juga menghadapi beberapa tantangan, seperti rendahnya tingkat kerjasama, komunikasi yang tidak efektif, kurangnya penerapan produksi bersih, dan kurangnya pemahaman tentang media sosial dan pemasaran digital. Guna mengatasi tantangan tersebut, tigas jenis pelatihan diselenggarakan bagi para pemangku kepentingan di Desa Wisata Tamanmartani. Pelatihan ini dibagi menjadi tiga kelompok, yaitu peningkatan pelayanan, pemasaran digital, dan manajemen. Hasil pelatihan menunjukkan bahwa peserta memiliki tingkat keterlibatan yang tinggi dan pemahaman yang baik terhadap materi yang diajarkan. Pelatihan ini juga memberikan manfaat nyata bagi Desa Wisata Tamanmartani. Untuk dapat meningkatkan seluruh aspek yang telah dipelajari, dibutuhkan tindakan yang konsisten dan keterlibatan seluruh pemangku kepentingan yang bersangkutan.
PENGEMBANGAN PARIWISATA DESA PACAREJO: DAMPAK SOSIAL DAN PENGUATAN KOMUNITAS Putra, Tegar Satya; Yennie, Yennie; Murti, Desideria Cempaka Wijaya; Fauzi, Gilang Ahmad; Prihatno, Prihatno
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.3201

Abstract

Inisiatif pelatihan ini dilakukan untuk meningkatkan potensi pariwisata Desa Pacarejo dengan meningkatkan kapasitas komunitas lokal dalam bidang kunci manajemen pariwisata. Mengakui peran penting pariwisata dalam pengembangan pedesaan, program ini dirancang untuk mengatasi tantangan spesifik melalui pendekatan terstruktur, berfokus pada tiga domain penting: pemasaran digital, keunggulan layanan, dan implementasi praktik perbaikan berkelanjutan melalui Kaizen dan penetapan tujuan SMART. Rasionalitas menargetkan area-area ini berakar pada tujuan yang lebih luas untuk menumbuhkan pariwisata berkelanjutan yang dapat memacu pertumbuhan ekonomi sambil melestarikan warisan budaya. Penyesuaian yang dilakukan selama program, seperti menggunakan contoh yang lebih mudah diterapkan untuk tujuan SMART dan memperkenalkan aktivitas ice-breaking, sangat penting dalam meningkatkan keterlibatan dan pemahaman peserta. Keberhasilan pelatihan ini dikaitkan dengan adaptabilitas dan relevansinya, yang memfasilitasi lingkungan belajar yang mendorong partisipasi aktif dan penerapan praktis keterampilan. Hasilnya adalah penguatan fondasi sektor pariwisata Pacarejo, berkontribusi pada perjalanan desa menjadi tujuan yang mandiri dan dinamis yang memperkaya pengalaman pengunjung dan kualitas hidup masyarakat lokal.
PENDAMPINGAN PENGEMBANGAN DESA WISATA TAMANMARTANI Putra, Tegar Satya; Yennie, Yennie; Murti, Desideria Cempaka Wijaya; Fauzi, Gilang Ahmad; Prihatno, Prihatno
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 02 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i02.968

Abstract

Abstract: The development of tourism villages has become one of the government's strategies to improve the welfare of local communities and encourage economic growth. Tamanmartani Tourism Village, one of the tourism villages in Indonesia, has great potential to develop. However, the village also faces several challenges, such as a low level of cooperation, ineffective communication, lack of clean production application, and lack of understanding of social media and digital marketing. To overcome these challenges, three types of training were organized for stakeholders in Tamanmartani Tourism Village. This training is divided into three groups, namely service improvement, digital marketing, and management. The results of the training show that the participants have a high level of engagement and a good understanding of the material taught. This training also provides tangible benefits for Tamanmartani Tourism Village. To improve all aspects that have been learned, consistent actions and involvement of all relevant stakeholders are required. Abstrak: Pengembangan desa wisata telah menjadi salah satu strategi pemerintah untuk meningkatkan kesejahteraan masyarakat lokal dan mendorong pertumbuhan ekonomi. Desa Wisata Tamanmartani, salah satu desa wisata di Indonesia, memiliki potensi besar untuk berkembang. Namun, desa tersebut juga menghadapi beberapa tantangan, seperti rendahnya tingkat kerjasama, komunikasi yang tidak efektif, kurangnya penerapan produksi bersih, dan kurangnya pemahaman tentang media sosial dan pemasaran digital. Guna mengatasi tantangan tersebut, tigas jenis pelatihan diselenggarakan bagi para pemangku kepentingan di Desa Wisata Tamanmartani. Pelatihan ini dibagi menjadi tiga kelompok, yaitu peningkatan pelayanan, pemasaran digital, dan manajemen. Hasil pelatihan menunjukkan bahwa peserta memiliki tingkat keterlibatan yang tinggi dan pemahaman yang baik terhadap materi yang diajarkan. Pelatihan ini juga memberikan manfaat nyata bagi Desa Wisata Tamanmartani. Untuk dapat meningkatkan seluruh aspek yang telah dipelajari, dibutuhkan tindakan yang konsisten dan keterlibatan seluruh pemangku kepentingan yang bersangkutan.
Co-Authors Fauzi, Gilang Ahmad Murti, Desideria Cempaka Wijaya Putra, Tegar Satya Yennie, Yennie