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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal ASET (Akuntansi Riset) JURNAL PENGABDIAN KEPADA MASYARAKAT JEMPER (Jurnal Ekonomi Manajemen Perbankan) The International Journal of Business Review (The Jobs Review) Jurnal Abdimas Sang Buana Bussman Journal : Indonesian Journal of Business and Management International Journal of Management and Business Applied International Journal of Applied Management and Business
Inayati Nasrudin
Universitas Sangga Buana
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK)

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EMPOWERING MSMEs: ENHANCING CAPABILITIES WITH MANAGERIAL SKILLS, STRATEGIC ALLIANCES, AND DIGITAL MARKETING TRAINING Pitoyo, Djoko; Nasrudin, Inayati; Nurwathi, Nurwathi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 14, No 2 (2025): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK): Article in Progress
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v14i2.86422

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia portray a crucial role in the economy but face challenges in maximizing their capabilities due to limited resources and strategic alliances. This study aims to explore how managerial skills can capture strategic alliance opportunities to increase MSMEs' capabilities, moderated by digital marketing training. Employing a quantitative approach using an explanatory survey design, the population consists of 5,760 MSMEs, and data was collected from 360 MSMEs, using proportional random sampling, in Greater Bandung across four sectors: culinary, fashion, handicraft, and beauty health. Data analysis was conducted by Partial Least Square (PLS) to examine the relationships between variables. Results indicate that managerial skills significantly influence both strategic alliances and MSME capabilities, and that digital marketing training further enhances these capabilities. However, digital marketing training does not moderate the relationship of strategic alliance and MSME capabilities. The study’s implications highlight the importance of investing in managerial skills development and digital marketing training to foster strategic alliances and enhance MSME capabilities.JEL: L26, M31, M53.
Co-Authors Abdurrahman Shiddiq Thaha Ade Geovania Azwar Ahmad Munandar Bahtiar, Usman Djoko Pitoyo Heru Azhar Adlirachan Hilda Purnamawati Kusumastuti, Dyah Limakrisna , Nandan Lina Nurhayati Nandan Limakrisna Novi Mardiana Novi Mardiana Nurbani, Sofiani Nalwin Nurwathi, Nurwathi Rodiah Rodiah Sofiani Nalwin Nurbani Sofiani Nalwin Nurbani Usman , Bahtiar Wisnu Wijaya Yuli Nawangsasi