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All Journal Jurnal Ilmiah Al-Syir'ah JEMPER (Jurnal Ekonomi Manajemen Perbankan) Inovasi Pendidikan: Jurnal Pendidikan Jurnal Abdimas Sang Buana International Journal of Islamic Business and Management Review Jurnal Sekretaris & Administrasi Bisnis
Aryanti Ratnawati
Universitas Sangga Buana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Consumer Behavior of Muslim Minorities in Purchasing Halal Products: A Maslahah Perspective Muhammad Salman Al Farisi; Erlina Puspitaloka Mahadewi; Nour Khalid; Aryanti Ratnawati; Heri Erlangga; Hariyaty Ab Wahid
Jurnal Ilmiah Al-Syir'ah Vol 22, No 2 (2024)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v22i2.2788

Abstract

This study aims to analyze whether the consumption of halal products has a different priority scale based on maslahah orientation. This study is qualitative. The study was located in one of the minority Muslim areas in Indonesia. In this study the object of the study was the minority Muslim community of Indonesia who are Muslim and have purchased halal products. The research data were obtained based on interviews with the minority Muslim communities in Indonesia, namely Denpasar and Gianyar in Bali Province and Kupang East Nusa Tenggara Province, who are Muslim and have purchased halal products. This study's results indicate that consumers' behavior toward halal products regarding maslahah is included in the maslahah tahsiniyah or tertiary needs, namely, needs to be needed by humans to make life more comfortable and beautiful. Maslahah tahsiniyah is a complementary or complementary maslahah in the form of breadth and propriety that can complement the previous maslahah or maslahah hajiyah. If this problem is not met, human life will be less beautiful, but it does not cause harm. This study proves that the motivational characteristics of minority Muslim consumers in consuming halal products that have a priority scale of maslahah are tahsiniyah to obtain maximum benefits from halal products that do not only focus on the aspect of beauty, but also pay attention to the aspects of halal, cleanliness, and environmental friendliness.
Co-Authors Adelia Rahmawati Ae Suaesih Aghnia Rusyda Ahmad Zulfahmi Ubaidillah Anita Syafariah Bambang Rustandi Bambang Susanto Bambang Susanto Deden Rizal R Delvi Yulianda Dhera Aditia Didin Saepudin Dyah Saputri Erlangga, Heri Erlina Puspitaloka Mahadewi Erna Garnia Eva Rachmawati Fajar Fajar Fauzi Ramadhan Fitria Lilyana Gustirani, Indri Hariyaty Ab Wahid Hasna Nur Azizah Henda Hendawati Hendajany, Nenny Ine Aprianti Ira Setiawati Lestari, Henny Setyo Louisisani Mansoni M. Hafiz Akmal Nugraha Muhammad Salman Al Farisi Muhammad Taofik Ismail Nour Khalid Nurhidayati Putri Nursahidah Nursahidah Pitri Novianti Pusvita Ira Resyifa Dirdantini Ricky Agusiady Rusmin Nuryadin Saepudin - Setiawan, Audita Sindi Yasinta Siti Meli Sri Wahyuni Sukardi, Hadi Ahmad Sumeidi Kadarisman Tasya Nurahliana Terezinha Pereira Barreto Tiktik Sartika Tri Nuryanti Vanny Decianita Windi Lestari Wiwin Sukiati Wuri Handayani Yuli Nawangsasi Yuni Indriani