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Hanifah Hanifah
Sekolah Tinggi Manajemen Transportasi Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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ANALISIS FAKTOR BUDAYA KESELAMATAN DAN KESEHATAN KERJA (K3) PADA PENANGANAN KARGO DI BANDARA SOEKARNO HATTA INTERNATIONAL AIRPORT Dinar Dewi Kania; Eko Probo; Hanifah Hanifah
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 3, No 1 (2016): MARET
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v3i1.142

Abstract

Flight safety  determined by various factors  which  related to human factors, both preflight and in-flight service. Cargo Handling  is one of the contributors of airplane crash in the air. The purpose of this study  are to obtain a profile of  Health and  Safety Culture (K3) and also to  determine the factors that shape the  Health and Safety Culture  at the level of organizations, groups, individuals and the physical environment. This study can be categorized as a  quantitative research with survey approach took place at   Soekarno Hatta International Airport. Methods of analysis  which employed in this research  are  Safety Climate Measurement Model of The British Health  Safety Commission and Factor analysis . Population of this research is 110 employees of cargo warehousing with sample 53 employees using simple random sampling technique. The result of the anylisis shows that the values of Healt and Safety Culture  in the cargo  handling at Soekarno Hatta Airport  are above the score / index average 5.0  which means that in general the whole individual in this section  posses the moderate level of  Healt and Safety values . The factor analysis  which applied has reduced 19  factors  into 11 factors that influence the Health and Safety Culture.
PENGARUH PEMASARAN KERELASIAN TERHADAP KEUNGGULAN BERSAING UNIT BISNIS CARGO PT GARUDA INDONESIA Sandriana Marina; Hanifah Hanifah; Lira Agusinta
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 4, No 3 (2017): NOVEMBER
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v4i3.166

Abstract

This study aims to determine the effect of marketing relationship on competitive advantage in Cargo Business Unit PT Garuda Indonesia. The research method used was descriptive verification with data analysis using simple linear regression. Primary data was collected through a survey of forty questionnaires distributed directly and online to the customers which is freight forwarding companies operating in the Soewarna Office and Warehousing Area, Soekarno Hatta Airport, Jakarta. The result of this research shows that the relationship marketing effects positive and significant to the competitive advantage of Cargo Business Unit PT Garuda Indonesia. Competitive advantage not only influenced by relationship marketing but influenced by other factors for further research. The results of this study suggest extending unit analysis to studying competitive advantage.
THE IMPLEMENTATION OF BLUE OCEAN STRATEGY TO CREATE A MARKET NICHE Hanifah Hanifah; Aswanti Setyawati; Reni Dian Octaviani
Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Vol 2, No 2 (2015): JULI
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mtl.v2i2.118

Abstract

Business competition among companies has led to major changes. Thus, companies must be responsive to the business strategy implemented [by competitors] and create business opportunities that can generate profits. One way is to implement Blue Ocean Strategy that allows businesses to create a niche market to get out of the red ocean competition so that competition becomes irrelevant. This study is aimed at analyzing the condition of a company implementing the Blue Ocean strategy represented by PT Kintetsu World Express in the period of 2012-2013. By using the descriptive method and the theories in strategic management, it is clearly visible how the implementation of Blue Ocean Strategy by PT Kintetsu World Express Indonesia can make the company win the competition and becomes the “Market Leader”. Making the Internal Process Company (IPF - BOS) in order to optimize the implementation of Blue Ocean Strategy, making the value of the company and the products to be better in the consumer’s perspective.
Co-Authors Agusinta, Lira Aswanti Setyawati Dinar Dewi Kania Eko Probo Octaviani, Reni Dian Sandriana Marina