Yustiana Wardhani
Program Studi Manajemen, Fakultas Ekonomi, Universitas Binaniaga Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Increasing the competitiveness of Rural Banks through an innovation approach in Bogor District Dimas Ari Darmantyo; Ratno Ratno; Yustiana Wardhani
The Management Journal of Binaniaga Vol 5, No 2 (2020): December 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i2.394

Abstract

Competition in the banking world in increasing the value of its assets is getting tighter.The presence of financial technology adds to the tight competition in the banking world. Rural Banks (BPR) which focuses on small community services and MSMEs must innovate in order to survive in the banking industry. This research aims to find out if there is an influence of product innovation, process innovation, marketing innovation and organizational innovation on business performance, with accidental sampling method to obtain 150 samples of BPR Customers Bogor District, this research uses Structural Equation Modelling (SEM) method to analyze the data obtained. The results showed that, there is a positive influence of product innovation, process innovation, marketing innovation and organizational innovation on business performance. Product innovation variables have a stronger impact on business performance than marketing innovation, organizational innovation and process innovation. Keywords : Product Innovation, Process Innovation, Marketing Innovation and Business Performance
Strategi Pengembangan Koperasi Melalui Kolaborasi dan Transformasi Digital di Kota Bogor Yustiana Wardhani; Syarief Gerald Prasetya; Vera Clara Simanjuntak
Jurnal Manajemen dan Organisasi Vol. 14 No. 2 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i2.44686

Abstract

The research aims to identify the influential factors in developing cooperative development strategies in the city of Bogor. Research data using primary data and analysis using quantitative methods with SWOT and AHP analysis. The results of the research on the internal-external (IE) matrix show that the position of cooperative development is in cell one by implementing a growth strategy through vertical integration, by means of backward integration, meaning that in order to develop cooperatives in Bogor City, they must be independent, which means the use of all factors of production rely on the cooperative's own business, both products, human resources and other resources. The results of AHP show that the most prioritized strategy implemented is a strategy of trying to improve information and technology systems so that they can innovate and compete with other similar businesses. Cooperatives can make efforts to increase cooperation with the government and the private sector in the field of science and technology development so that cooperatives can innovate and compete in the market, as well as efforts to increase public trust in cooperatives and the need to make regulations and policies that support the development of cooperatives.