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Analyses Based on Theory of Capital Based Approach on Indonesian Graduate Employability Anak Agung Ayu Redi Pudyanti; A.A. Ngurah Agung Redioka; Viola Tashya Devana
ADI Journal on Recent Innovation Vol. 4 No. 1 (2022): September
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v4i1.726

Abstract

The employability of graduates is of global concern. This is one of the most important difficulties in ensuring a smooth transition of graduates from education to industry. Therefore, there are ongoing discussions in many countries about how to improve graduate employment. So the term "employability" was coined to characterize someone who is able to work. This study looks into differences in graduate employment perspectives. This paper uses a literature study method. Information in this study came from secondary sources. Information is collected from several published papers, internet sources, and newspapers. Therefore, the purpose of this study is to examine the perspectives of the government, higher education institutions, industry, and graduates on the employability of graduates in Indonesia. It is hoped that this will help Indonesian graduates find work in the future. Therefore, the gap can be a useful solution for the future of graduate work in Indonesia.
Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Bhupesh Rawat; Po Abas Sunarya; Viola Tashya Devana
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.