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All Journal Startupreneur Business Digital (SABDA Journal)
Bhupesh Rawat
Graphic Era Hill University Bhimtal
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Bhupesh Rawat; Po Abas Sunarya; Viola Tashya Devana
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.
Cloud Computing Applications In Business Development Bhupesh Rawat; Rahul Bhandari
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.
The Dynamics of Adaptation and Innovation of MSMEs in Facing Changes in Consumer Behavior Post Pandemic Chandra Lukita; Yasir Mustafa Kareem; Bhupesh Rawat
Startupreneur Business Digital (SABDA Journal) Vol. 5 No. 1 (2026): April
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v5i1.1015

Abstract

The COVID-19 pandemic has significantly reshaped consumer behavior, particularly in terms of digital engagement, purchasing preferences, and expectations toward products and services. These changes have compelled Micro, Small, and Medium Enterprises (MSMEs) in Indonesia to adopt adaptive and innovative strategies to sustain their businesses in the post pandemic era. This study aims to explore how Indonesian MSMEs adapt and innovate in response to post pandemic changes in consumer behavior. Using a qualitative research approach, data were collected through in depth interviews and observations involving MSME owners from various sectors, including food and beverage, fashion, and creative industries. The findings reveal that MSMEs implemented innovation not only in product development but also in digital marketing practices, customer relationship management, and technology based distribution channels. Post pandemic consumers were perceived as more health conscious, digitally oriented, and value driven, prompting MSMEs to reconfigure their business models and operational routines. From a theoretical perspective, this study contributes to the literature by demonstrating how Dynamic Capabilities and Innovation Diffusion theories explain MSMEs sustained innovation beyond crisis response, particularly in the post pandemic context of an emerging economy. Practically, the findings offer insights for policymakers and support institutions in designing programs that strengthen digital literacy, managerial flexibility, and innovation capacity among MSMEs to support sustainable post pandemic recovery.
Co-Authors Chandra Lukita Po Abas Sunarya Rahul Bhandari Viola Tashya Devana Yasir Mustafa Kareem