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All Journal EKONOMIS : Journal of Economics and Business Jurnal Manajemen dan Bisnis International Journal Of Science, Technology & Management (IJSTM) International Journal of Social Science Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora
Hermanto Hermanto
Institut Teknologi Dan Bisnis Indragiri
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THE EFFECT OF PROMOTION AND QUALITY OF SERVICE ON MOTORCYCLE CONSUMER SATISFACTION (CASE STUDY OF STIE INDRAGIRI) Hermanto Hermanto; Walmi Sholihat; Astarman Astarman
JURNAL MANAJEMEN DAN BISNIS Vol 10 No 2 (2021): JURNAL MANAJEMEN DAN BISNIS (TERBIT DESEMBER 2021)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v10i2.398

Abstract

This research was conducted at the Indragiri Rengat School of Economics, especially students who use motorbikes. The purpose of this study was to determine the effect of promotion and service quality on motorcycle consumer satisfaction (case study of STIE Indragiri students). With the number of samples used as many as 94 respondents. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) Promotion partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (2) Service quality partially affects motorcycle consumer satisfaction (case study of STIE Indragiri students). (3) Promotion and service quality simultaneously affect motorcycle consumer satisfaction (case study of STIE Indragiri students). The influence of the Promotion and Service Quality variables on the consumer satisfaction variable is very strong, with a contribution of 86%, while the other variables not examined are 14%.
Pengaruh Lokasi dan Kualitas Pelayanan Terhadap Loyalitas Konsumen pada Fotocopy Anugrah Rengat Hermanto Hermanto; Roky Apriansyah; Khusnul Fikri; Albetris Albetris
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.319 KB) | DOI: 10.33087/ekonomis.v3i2.78

Abstract

This research was conducted on AnugrahPhotocopy in Rengat with the aim to determine the effect of Location and Service Quality to Consumer Loyalty atRengatPhotocopy in Rengat. Sampling was done by random sampling method with 98 samples as respondents. The analytical method used is a quantitative descriptive method, data analysis with partially and simultaneously act (multiple linear regression analysis with the help of the IBM SPSS Stastic program version 21.0). From the results of the research, obtained a regression equation that is Y = 9,881 + 0,243X1 + 0,321X2, it can be seen that Location and Service Quality has a positive influence to Consumer Loyalty atAnugrahPhotocopy in Rengat. In addition, simultaneous testing (Test F), has been obtained F count> F table that is equal to 6.311> 3.09. So that the two independent variables namely location and service quality together have a positive and significant effect on the dependent variable, namely Consumer Loyalty atAnugrahPhotocopy in Rengat. While the Partial Regression Test (t test) shows that location variables significantly influence to Consumer Loyalty at Anugrah Photocopyin Rengat, t arithmetic> t table of 2.554> 1.98525. Variable service quality is more dominant significant effect to Consumer Loyalty at Anugrah Photocopyin Rengat namely t arithmetic> t table of 3.447> 1.98525. In addition, the results of the multiple correlation coefficient is 0.742 which shows the level of relationship between all independent variables to the dependent variable in this research is in the criteria of high relationship closeness. The magnitude of the effect caused by these three variables together affect the consumer loyalty variable with a percentage of 55.1%. While 44.9% is influenced by other factors not included in this study.
THE EFFECT OF THE INFLUENCE OF PRODUCTS, PRICES, PROMOTIONS AND BRAND IMAGE ON SALES VOLUME IN CAHAYA MANDIRI TRADING BUSINESS Hermanto; Yudha Remofa; Heriasman
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.1037

Abstract

The research was conducted at Cahaya Mandiri Trading Business, with the aim of seeing the effect of Product, Price, Promotion and Brand Image Effect on Sales Volume at Cahaya Mandiri Trading Business. The sample in this study were 87 consumers. The type of data used in this study is primary data in the form of quantitative data which is carried out by distributing questionnaires to consumers who shop. The analytical tool that the author uses is Multiple Linear Regression Analysis with a quantitative approach with the help of SPSS Software Version 21. The results of the study can be concluded that: (1) The product partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (2) Price partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (3) Promotion partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (4) Brand Image partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (5) Product, Price, Promotion and Brand Image simultaneously have a significant effect on Sales Volume at Cahaya Mandiri Trading Business.
THE EFFECT OF PROMOTION ON PURCHASE DECISIONS MEDIED ​​BY CONSUMER BUYING INTEREST IN SMALL MEDIUM BUSINESS BANANA AND ONION CHIPS IN RENGAT DISTRICT Roky Apriansyah; Hermanto Hermanto; Yusnedi Yusnedi; Warnadi Warnadi; Suwaji Suwaji
JURNAL MANAJEMEN DAN BISNIS Vol 11 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS (TERBIT JUNI 2022)
Publisher : LPPM Press STIE Indragiri Rengat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34006/jmbi.v11i1.475

Abstract

This research was conducted on Small and Medium Enterprises in Rengat District. The purpose of this study was to determine the effect of promotion on purchasing decisions mediated by buying interest in Small and Medium Enterprises in Rengat District. With the number of samples used as many as 98 respondents. Data processing using IBM SPSS Statistic 21 program. The results of this study indicate that: (1) Promotion has a positive effect on Purchase Interest. (2) Promotion has a positive effect on purchasing decisions. (3) Purchase intention has a positive effect on purchasing decisions. (4) Promotion has an effect on purchasing decisions mediated by buying interest.
Analysis of the Influence of Product and promotion On Purchase Decisions on the Products of Micro, Small and Medium enterprises in the District Rengat Hermanto; Roky Apriansyah; Yudha Remofa
International Journal of Science, Technology & Management Vol. 2 No. 1 (2021): January 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i1.147

Abstract

This research was conducted on Micro, Small and Medium enterprises engaged in the business of Chips Onion/Banana Kecamatan Rengat. The sample in this research is consumers who shop at the business Chips Onion/Banana Kecamatan Rengat as many as 99 Samples. The type of data used in this research is primary data in the form of quantitative data was done by distributing questionnaires messages to consumers who shop. Analysis tools that the authors use is Multiple Linear Regression Analysis with a quantitative approach with the help of SPSS Software Version 21. The results of the research can be concluded that : (1) the Product is partially significant effect on Purchase Decisions on SMES in the district Rengat. (2) the Promotion is partially significant effect on SMES in the district Rengat. (3) Products and Promotions simultaneously have a significant effect on Purchase Decisions on SMES in the district Rengat.
Workshop Merancang Metode Pembelajaran Berbasis Case Method dan Team Based Project Raja Marwan Indra Saputra; Yusnedi; Aris Triyono; Roky Apriansyah; Hermanto; Abdul Hairudin; Fitria Ningsih; Fatti Corrina; Deci Ririen
ABDIMAS EKODIKSOSIORA: Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora (e-ISSN: 2809-3917) Vol 2 No 1 (2022): Juni 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.538 KB) | DOI: 10.37859/abdimasekodiksosiora.v2i1.3510

Abstract

Setiap dosen memiliki tanggung jawab untuk meningkatkan kapasitas diri baik dari segi keilmuan maupun bidang teknologi. Dosen harus menyesuaikan pembelajaran sesuai tuntutan zaman. Berdasarkan Indikator Kinerja Utama (IKU) Perguruan Tinggi Poin 7 bahwa sistem pembelajaran harus berupa belajar kolaboratif dan partisipatif. Kegiatan workshop dihadiri oleh 34 orang dosen STIE Indragiri Rengat dan kegiatan ini bertujuan menambah pengetahuan dan pemahaman dosen mengenai pembelajaran berbasis case method dan team based project. Diharapkan setiap dosen dapat mengaplikasikan metode pembelajaran yang merangsang mahasiswa untuk berpikir tingkat tinggi di kelas. Hasil dari kegiatan workshop secara umum meningkatnya kompetensi dosen dalam merekonstruksi RPS yang sesuai dengan IKU 7 dan sesuai dengan permintaan pasar kerja.
PENGARUH PENDAPATAN DAN PAJAK TERHADAP LABA BERSIH PADA PT. BHARTI NOORGRAHA SEJATI HERMANTO HERMANTO; YUDA REMOFA; FATTI CORRINA
JURNAL AKUNTANSI DAN KEUANGAN Vol 12 No 1 (2023): Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jak.v12i1.2662

Abstract

This research was conducted to examine the effect of income and taxes on net income at PT. The True Bharti Noorgraha. The research method uses quantitative with secondary data sources, the data is processed using the help of the IBM SPSS version 21 program. The results of the study show that income and taxes simultaneously affect net profit at PT. Bharti Noorgraha Sejati, partially income and taxes have an effect on net profit at PT. Bharti Noorgraha Sejati
Co-Authors Abdul Hairudin Albetris, Albetris Astarman, Astarman Corrina, Fatti Deci Ririen Fikri, Khusnul Fitria Ningsih Heriasman, Heriasman Raja Marwan Indra Saputra Roky Apriansyah Roky Apriansyah Roky Apriansyah Suwaji Suwaji Triyono, Aris Walmi Sholihat Warnadi, Warnadi YUDA REMOFA Yudha Remofa Yudha Remofa Yusnedi, Yusnedi