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All Journal Insight Management Journal Jurnal Penelitian Pendidikan Indonesia
Nandan Limakrisna
Universitas Persada Indonesia Y.A.I
Decision Sciences, Operations Research & Management Other

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The effect of renewal privacy policy whatsapp to customer behavior Hadion Wijoyo; Nandan Limakrisna; Suryanti Suryanti
Insight Management Journal Vol. 1 No. 2 (2021): January
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.529 KB)

Abstract

Changes in WhatsAap policy cause confusion and tend to be anxious for users where each user is required to accept the WhatsAap management policy in order to link information on whatsAap with Facebook no later than February 8, 2021. With the number of users reaching millions of people this certainly affects decisions that are not easy. This study uses a qualitative method by conducting non-structured interviews with 10 informants who are the admin of the WhatsApp group which has a group of at least 100 people. Because the identity of the informant must be kept secret, the authors provide the code R1-R10. From the research results, it was found that consumers were aware of this Whatsapp policy and regretted this policy and would move to other safer and more comfortable applications
Faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang Sumatera Barat Vicky Brama Kumbara; Nandan Limakrisna; Yulasmi Yulasmi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 3 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020232704

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi e-loyalty pelanggan pada e-commerce di Kota Padang dengan menggunakan variable e-service quality, brand image, preferensi konsumen, e-trust konsumen, dan I konsumen. Populasi dalam penelitian ini adalah seluruh pengguna Tokopedia dan sampel yang digunakan adalah pengguna Tokopedia yang sudah berbelanja lebih dari satu kali dengan jumlah 224 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan menggunakan software SmartPLS versi 3.2. Hasil pengujian dalam penelitian ini adalah e-service quality dan brand image berpengaruh signifikan terhadap preferensi konsumen dan e-trust. E-service quality dan preferensi konsumen berpengaruh signifikan terhadap e-loyalty. Sedangkan brand image dan e-trust tidak berpengaruh terhadap e-loyalty. Preferensi konsumen mampu memediasi e-service quality maupun brand image terhadap e-loyalty, sedangkan e-trust tidak mampu memediasi e-service quality dan brand image terhadap e-loyalty. o-hansi-font-family:Calibri; mso-ansi-language:EN-US;}div.WordSection1 {page:WordSection1;}
Co-Authors Hadion Wijoyo Suryanti Suryanti Vicky Brama Kumbara Yulasmi