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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Science and Technology (FJST) Journal of Mathematics Instruction, Social Research and Opinion Journal of Finance and Business Digital (JFBD) International Journal of Multidisciplinary Research of Higher Education (IJMURHICA) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Global Insights in Management and Economic Research Jurnal Ilmu Manajemen Optimal: Jurnal Ekonomi dan Manajemen
Sutono
Universitas Muria Kudus
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimization of Heritage Tourism Village Marketing Through the Pentahelix Model (Case Study of Terban Village) Denada Grehastuti; Supriyono Supriyono; Sutono Sutono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8261

Abstract

This research aims to analyze the marketing strategy of Terban Tourism Village in Kudus Regency using the Pentahelix model approach. The research employs a descriptive qualitative method with data collection techniques including documentation, in-depth interviews, surveys, and observations. Data analysis uses the Miles et al. model, comprising data condensation, data presentation, and conclusion drawing. The results show that Terban Tourism Village has potential as a heritage tourism destination with advantages in the Patiayam Archaeological Site, Grenjengan Waterfall, and Japanese Cave, but collaboration among Pentahelix stakeholders is not yet optimal. Analysis of the tourism marketing mix identifies strengths in unique tourist attractions and multi-channel marketing strategies, while weaknesses are found in amenities, heritage value interpretation, and minimal academic involvement. SWOT analysis places Terban Tourism Village in Quadrant I (X=0.89; Y=1.02), indicating a strategic position for implementing aggressive growth strategies. Key recommendations include developing integrated heritage tourism products, optimizing digital marketing, strengthening interpretation through collaboration with academics, revitalizing the Tourism Awareness Group (Pokdarwis), and establishing a Pentahelix coordination forum. Strategy implementation requires a clear role distribution among the five Pentahelix actors to realize Terban Tourism Village as a leading sustainable heritage tourism destination.
The Effect of Human Resource Quality and Work Facilities on Employee Performance with Motivation as an Intervening Variable among Employees of PT Sanidata Putri Medika Rahmawati Khoirun Nisa; Mamik Indaryani; Sutono
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.1105

Abstract

Employee performance remains a critical determinant of organizational sustainability, yet inconsistencies persist regarding how human resource quality and work facilities contribute to performance outcomes, particularly when mediated by motivation. This study aims to examine the direct and indirect effects of human resource quality and work facilities on employee performance, with motivation positioned as an intervening variable. A quantitative approach was employed using primary data collected through structured questionnaires distributed to 120 respondents selected through purposive sampling. The data were analyzed using Structural Equation Modeling (SEM) to simultaneously assess the relationships among variables. The findings indicate that human resource quality has a positive and significant effect on employee motivation, while work facilities do not significantly influence motivation. Furthermore, human resource quality shows a positive but insignificant direct effect on employee performance. In contrast, work facilities demonstrate a positive and significant direct effect on performance. Motivation also exerts a positive and significant effect on employee performance, confirming its mediating role in strengthening the relationship between human resource quality and performance. These results highlight the importance of enhancing employee competencies, strengthening motivational factors, and ensuring adequate work facilities to improve organizational performance.
STRATEGI PEMASARAN DITINJAU DARI 4C DIAMOND FRAMEWORK PADA PT BPR MITRA BUDIKUSUMA MANDIRI KUDUS Siti Aisyah; Sutono Sutono; Dwi Soegiarto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/p0dkjm43

Abstract

This study aims to formulate the marketing strategy of PT BPR Mitra Budi Kusuma Mandiri Kudus based on an analysis of the company’s internal and external environment. The research employs a qualitative approach with Strategic Management as the grand theory, specifically focusing on the strategic planning perspective and the strategy formulation stage. Environmental scanning is conducted using the 4C Diamond Framework, which includes Change, Customer, Competitor, and Company, and is subsequently classified into a SWOT analysis and formulated through the TOWS Matrix. The results of the weighting and rating of strategic factors show an IFAS score of 2.80 and an EFAS score of 2.65. Based on the Internal-External (IE) Matrix, the company is positioned in Cell V (Hold and Maintain). This position indicates that the company possesses relatively strong internal capabilities and favorable external opportunities. Therefore, the appropriate strategy is to maintain stability through market penetration and selective product development.  Overall, the formulated marketing strategy is adaptive and relational, emphasizing a balance between growth and prudential principles. This study confirms that a strategic planning approach based on environmental analysis is capable of generating systematic and contextual marketing strategy formulation for microfinance institutions.
Pengaruh Citra Destinasi dan Daya Tarik Wisata Terhadap Minat Berkunjung Kembali dengan Kepuasan Pengunjung Sebagai Variabel Intervening pada Wisata Sarwono di Desa Wonosoco Kecamatan Undaan Kabupaten Kudus Ismawati Ismawati; Kertati Sumekar; Sutono Sutono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 12 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i12.9874

Abstract

This study aims to analyze the influence of destination image and tourist attractions on revisit intention with visitor satisfaction as an intervening variable. This study uses primary data in the form of questionnaires. The sampling method used purposive sampling and obtained a sample of 120 respondents. Data analysis used in this study is a structural equation model used software AMOS. The results of this study state that destination image and tourist attractions have a positive and significant effect on visitor satisfaction, destination image does not affect revisit intention, tourist attractions do not affect revisit intention, visitor satisfaction has a positive and significant effect on revisit intention. The results of the mediation analysis state that visitor satisfaction is able to mediate the influence of destination image on revisit intention and visitor satisfaction is able to mediate the influence of tourist attractions on revisit intention
Peran Penggunaan Platform Digital Pemerintah Kabupaten Rembang dalam Membangun Kepercayaan Publik Wiwik Mugiyono; Sutono Sutono; Mulyanto Mulyanto
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 5 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i5.11711

Abstract

Digital transformation in government has encouraged local governments to improve public service quality and strengthen public trust through the utilization of digital platforms. The Rembang Regency Government utilizes various digital platforms including websites, mobile applications, and social media to enhance transparency, interaction, and public communication effectiveness. This study aims to analyze the role of government digital platforms in building public trust and identify supporting and inhibiting factors using SWOT, IFAS, and EFAS analysis. This research employs a descriptive qualitative method using interviews, observations, and documentation as data collection techniques. The results indicate that digital platforms play an important role in increasing transparency and public engagement. The main strengths lie in information openness and platform diversity, while the weaknesses include limited digital literacy and system integration. Opportunities arise from increasing digital adoption in society, while threats include digital divide and misinformation. The recommended strategies include strengthening platform integration, improving content quality, and enhancing digital literacy. Transparency and responsiveness are identified as key factors in building public trust through digital government platforms.
Traditional Market Might Against Modern Competitive Fight Indah Murdianingrum; Supriyono Supriyono; Sutono Sutono
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 4 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i4.11695

Abstract

Traditional markets have a strategic role in the local economy, yet they face increasing competitive pressure due to the rise of modern markets that offer convenience, cleanliness, and service efficiency. This research aims to formulate a competitive advantage strategy for Pasar Jepara I, Jepara Regency, in facing competition from modern markets using the Participatory Appraisal of Competitive Advantage (PACA) approach. This study employs a descriptive qualitative method with the PACA approach, involving the active participation of local stakeholders. Data collection was conducted through field observations, in-depth interviews, and documentation with 17 informants consisting of traders, market managers, consumers, suppliers, and the Jepara Regency Office of Industry and Trade. Data analysis used an interactive model including data reduction, data presentation, and conclusion drawing, with data validity tested through triangulation of sources, techniques, and time. The research results indicate that Pasar Jepara I has competitive strengths rooted in social capital, personal relationships between traders and buyers, price flexibility through bargaining, the availability of fresh local products, and its inherent cultural value. However, the market's competitiveness is still constrained by inadequate infrastructure, weak collaborative governance, a lack of innovation and technology utilization, and a suboptimal bargaining position with suppliers. This study recommends an integrated strategy encompassing strengthening differentiation based on cultural experience, collective adoption of digital technology, building strategic partnerships with local suppliers, strengthening trader institutions, and improving service quality and market facilities. The participatory PACA-based approach proved effective in exploring local potential and formulating contextual, adaptive, and sustainable strategies to enhance the competitiveness of traditional markets amidst the dominance of modern markets.
Factors Affecting Reuse Interest among Shopeepay Users in Alfamart Consumers Ana Laila Shofyana; Sutono; Mia Ajeng Alifiana
Jurnal Manajemen Sains dan Organisasi Vol. 4 No. 2 (2023): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v4i2.9378

Abstract

Purpose - This study aims to determine the effect of sales promotions, price perceptions, and ease of transaction on the intention to reuse through consumer satisfaction (studies on Alfamart consumers who use Shopeepay in Kudus). Design/Methodology/Approach - This type of research is quantitative research. The population in this study are Alfamart consumers using Shopeepay in Kudus. The sample used was 156 respondents using a purposive sampling technique. Data analysis in this study was Structural Equation Modeling (SEM) with the AMOS assistance program.   Findings - Based on the results of the study it can be concluded that:1) Sales promotion has a positive and significant effect on consumer satisfaction; 2) Perceived price has a positive and significant effect on consumer satisfaction; 3) Ease of transaction has a positive and significant effect on customer satisfaction; 4) Sales promotion has a positive and significant effect on the intention to reuse; 5) Perceived price has a positive and significant effect on the intention to reuse; 6) The ease of transaction has a positive and significant effect on the intention to reuse; and 7) consumer satisfaction has a positive and significant effect on the intention to reuse. Keywords: Reuse Interest, Sales Promotion, Price Perceptions, Ease of Transaction  
Implementasi Halal Supply Chain Management (HSCM) pada usaha mikro, kecil, dan menengah (UMKM) Pangan: Studi Kualitatif Sutono; Izzah Sarirotun Nijwah; Zamrud Mirah Delima; Edi Wicaksono Abdurrosid
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.1635

Abstract

This study aims to examine the implementation of Halal Supply Chain Management (HSCM) among food micro, small, and medium enterprises (MSMEs). A qualitative descriptive approach was employed, with data collected through semi-structured interviews with MSME actors and a key informant from the Badan Penyelenggara Jaminan Produk Halal (BPJPH). The data were analyzed thematically to explore the understanding of halal, supply chain practices, and implementation challenges. The findings indicate that although MSMEs demonstrate a relatively high level of halal awareness, HSCM implementation remains partial and largely administrative. Upstream supply chain practices, particularly in raw material procurement, are predominantly informal and trust-based, increasing potential halal-related risks. The study identifies an implementation gap between halal awareness and operational practices, driven by limited managerial capacity and halal literacy. Furthermore, halal certification is often interpreted as symbolic compliance rather than a substantive supply chain management system. This study contributes to the HSCM literature by providing qualitative insights into MSME practices and by highlighting the interplay among values, perceptions, and managerial capability in shaping halal supply chain implementation.
Pengaruh Kualitas Pelayanan dan Tarif Paspor terhadap Kepuasan Pemohon dengan Pengalaman Pemohon sebagai Variabel Intervening Dian Anggraeni Wiryani; Supriyono Supriyono; Sutono Sutono
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9371

Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan paspor, tarif paspor terhadap kepuasan pemohon dengan pengalaman pemohon sebagai variabel intervening pada Kantor Imigrasi Kelas I Non TPI Pati. Sampel penelitia 144 permohon pembuatan paspor pada Kantor Imigrasi Kelas I Non TPI Pati. Variabel penelitian ini yakni variabel endogen dalam penelitian ini meliputi: Kepuasan Pemohon (Y2), variabel interveningnya adalah Pengalaman Pemohon (Y1) dan variabel eksogen dalam penelitian ini meliputi: Kualitas Pelayanan (X1), dan Harga/tarif paspor (X2). Metode pengumpulan data menggunakan kuesioner. Uji Validitas dan Reliabilitas meliputi Convergence Validity, Average Variance Extracted (AVE), Discriminant Validity, Construct Reliability. Analisis data yang digunakan Analisis SEM (Structural Equation Modelling) versi 24. Hasil analisis menyimpulkan bahwa Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Kepuasan Pemohon. Tarif Paspor berpengaruh positif dan signifikan terhadap Kepuasan Pemohon. Kualitas Pelayanan berpengaruh positif dan signifikan terhadap Pengalaman Pemohon. Tarif paspor berpengaruh positif dan signifikan terhadap pengalaman pemohon. Pengalaman berpengaruh positif dan signifikan terhadap kepuasan pemohon pada Kantor Imigrasi Kelas I Non TPI Pati.
Social Media Marketing, Product Quality, and Viral Marketing Effects on Scarlett Skincare Purchase Decisions with Brand Awareness as Mediator : Pemasaran Media Sosial, Kualitas Produk, dan Efek Pemasaran Viral terhadap Keputusan Pembelian Scarlett Skincare dengan Kesadaran Merek sebagai Mediator Nia Rofiana; Sutono; Gilang Puspita Rini
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 12 No. 1 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v12i1.2320

Abstract

Purchase decisions are an important indicator of the success of marketing strategies in the skincare industry. Understanding the factors that influence consumer purchase decisions is essential for companies to strengthen competitiveness and build sustainable customer relationships. This study aims to examine the influence of social media marketing, product quality, and viral marketing on the purchase decisions of Scarlett skincare products, with brand awareness acting as a mediating variable. This research uses a quantitative approach with an associative design. The population of this study consists of consumers who have used or purchased Scarlett skincare products. The sample was determined using purposive sampling based on specific criteria related to product usage experience. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using Structural Equation Modeling (SEM) with AMOS to test the measurement and structural models. The results indicate that social media marketing, product quality, and viral marketing have a positive influence on brand awareness. Furthermore, these variables also positively affect consumers’ purchase decisions. Brand awareness also plays a mediating role in strengthening the relationship between marketing activities, product quality, and consumer purchase decisions. These findings support the Stimulus–Organism–Response (SOR) theory, which explains that external marketing stimuli and product attributes influence consumer responses through internal cognitive processes such as brand awareness.
Co-Authors Ag. Sunarno Handoyo Handoyo Agung Veriyanta aminudins aminudins Ana Laila Shofyana Andriya Riana Justitia Arfian Nur Rohmat Ayu Astutika Lestari Denada Grehastuti Dewi Sukaisih Dian Anggraeni Wiryani Dwi Soegiarto, Dwi Edi Wicaksono Abdurrosid Gilang Puspita Rini Herry Setyo Nugroho Indah Murdianingrum Isdiyanto Koesworo Ismawati Ismawati Izzah Sarirotun Nijwah Kertati Sumekar Mamik Indaryani Mia Ajeng Alifiana Mochamad Edris Mochammad Rifqi Firmansyah Mujianto Mulyanto Nafi’ Inayati Zahro Nia Rofiana Ning Kakanti Biru Kusumastuti Noor Latifah Purnomo Rahmawati Khoirun Nisa Siti Aisyah Sunarno Sunarno Handoyo Supriyono Supriyono Supriyono Wiwik Mugiyono Yosie Aries Zamrud Mirah Delima