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All Journal JiTEKH (Jurnal Ilmiah Teknologi Harapan) Industrika : Jurnal Ilmiah Teknik Industri International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Dunia Pendidikan Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Teknik Mesin, Industri, Elektro dan Informatika Jurnal Penelitian Rumpun Ilmu Teknik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Nita Marikena
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ANALYSIS OF CUSTOMER SERVICE QUALITY USING THE SERVICE QUALITY DATA METHOD AT BARAT LASE BARBERSHOP David Krisman Hulu; Nita Marikena
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1378

Abstract

This study aims to analyze the quality of service to customers at Barbershop Barat Lase using the Service Quality (Servqual) method. This method assesses the gap between customer expectations and perceptions of the service provided based on five dimensions, namely Tangible, Reliability, Responsiveness, Assurance, and Empathy. Data were obtained through distributing questionnaires to customers which were then processed using average calculations to determine the level of satisfaction. The number of consumers who were analyzed to fill out the questionnaire was 100 consumers. The results of the study showed that there was a difference between customer expectations and perceptions in several service dimensions, where most customers were satisfied with the service provided, although negative gaps were still found in several aspects. Thus, the results of this study can be an evaluation material for Barbershop Barat Laser in improving service quality to match customer expectations. From the application of the Service Quality method, it was found that 15 consumers were dissatisfied, 13 consumers were quite satisfied, 9 consumers were satisfied and 63 consumers were very satisfied.
Implementasi Strategi Pengembangan UMKM Kirantea dengan Metode SWOT dalam Upaya Meningkatkan Daya Saing di Pasar Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan
Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 3 No. 1 (2025): Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/komunitas.v3i1.112

Abstract

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.
Co-Authors Andisyah Johan Andri Herlambang Daniel Pradila David Krisman Hulu M. Abdul Razak Sitohang M. Rafli Permadi, Akbar Rasyid Sindi Sania Putri Susilawati, Susilawati Syahputra Amry Yuli Setiawannie