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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Sains Sosio Humaniora Journal of Business Studies and Management Review
Garry Yuesa Rosyid
Jurusan Manajemen Fakultas Ekonomi Dan Bisnis Universitas Jambi
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Positioning dan Citra Destinasi Objek Wisata Air Danau Sipin Jambi Mohammad Ihsan; Garry Yuesa Rosyid; Ade Perdana Siregar
J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.695 KB) | DOI: 10.33087/jmas.v4i2.100

Abstract

Water tourism Danau Sipin Jambi is very potential to be done development, it is expected to grow a positive image on tourists visiting the water tourism Danau Sipin Jambi. The precise positioning strategy of the water tourism development of Danau Sipin Jambi positively impacts mainly in socio-economic. The purpose of the study are: (1) identifying influence between positioning strategies on visiting decisions; (2) Identify the influence between the positioning strategies on the destination image; (3) Identification of influences between the destination image and visiting decision; (4) Identification of the destination image role capable of the influence of positioning strategy against the visiting decision. Population used is the community of Jambi city while the sample is a community of Jambi city that more than once visited Danau Sipin Jambi as much as 200 people. The data method uses path analysis. The results of the research are known that the positioning strategy provides a significant influence on the destination image, positioning strategy and destination image to give a significant influence on the visit decision and the image of the destination can be The influence of positioning strategies on visiting decisions 
Proses Komunikasi Pemasaran Sebagai Variabel Intervening Pada Hubungan Kinerja Pemasaran UKM dan Orientasi Inovasi Wirausaha Perempuan Yayuk Sriayudha; Suswita Roza; Ade Octavia; Garry Yuesa Rosyid
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

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Abstract

Komunikasi pemasaran sebagai satu strategi pemasaran yang dilakukan untuk memberi informasi, mengenalkan produk dan mempengaruhi konsumen untuk menggunakan produk yang ditawarkan. Tujuan penelitian ini untuk (1) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan komunikasi pemasaran pada UKM yang dikelola perempuan (2) Menjelaskan hubungan yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran pada UMKM yang dikelola perempuan (3) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan kinerja pemasaran pada UKM yang dikelola perempuan. Responden penelitian adalah UKM yang dikelola perempuan dengan sampel penelitian berjumlah 200 sampel. Alat analisis yang digunakan adalaha teknik modeling statistik SEM dengan alat analisis PLS. Dari hasil penelitian diketahui terdapat pengaruh yang signifikan antara orientasi inovasi dan komunikasi pemasaran pada UKM yang dikelola perempuan. Terdapat pengaruh yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran UKM dan terdapat pengaruh yang signifikan antara orientasi inovasi dan kinerja pemasaran UKM. Diharapkan hasil penelitian menunjukkan data empiris dan hasil pembahasan yang bermanfaat bagi pelaku UKM. Diharapakan juga hasil penelitian dapat menambah litaratur kajian penelitian sejenis dan menjadi masukan bagi pemerintah daerah.
ANALYSIS OF THE EFFECT OF MARKETING COMMUNICATION MIX ON BRAND LOYALTY OF HONDA HATCHBACK JAZZ CAR CASE STUDY AT HONDA WILTOP DEALERSHIP JAMBI CITY Garry Yuesa Rosyid
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 1 (2022): JBSMR, Vol. 6 No.1, December 2022
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.389 KB) | DOI: 10.22437/jbsmr.v6i1.22112

Abstract

The structure of the market causes any business to have been conscious of being a winner. Honda dealers Jambi City as one of the businesses that provide marketing should understand in this situation, only how to determine new targeting strategies, increase sales, but also retain customers, because they can affect the increase in revenue. This thesis is to analyze the effect of marketing communication mix on brand loyalty. products from Honda dealers Jambi City, and the elements of the marketing communication mix that have the most significant effect on customer brand loyalty in Jazz hatchback car products at Honda Jambi dealerships. Respondents to the survey were 95 people responsible for consumer brand loyalty. The data in this study are collectives with questionnaires, interviews and literature. The data analysis used in this study is statistical analysis, such as linear regression with the SPSS 16.0 software program. The results of this study show that almost all variables of the marketing communication mix in brand loyalty in purchasing, and five of them such as advertising, sales promotion, personal sales, direct marketing, publicity, are significantly influenced.
Co-Authors Ade Octavia Mohammad Ihsan Siregar, Ade Perdana Suswita Roza Yayuk Sriayudha Zulfanetti Zulfanetti