Articles
<![CDATA[Cheap Qurban Syariah Investment (CQSI) Program, Empowerment and Price Stabilization ]]>
<![CDATA[Ardi Novra]]>;
<![CDATA[Adriani Adriani]]>;
<![CDATA[Depison Depison]]>;
<![CDATA[Ade Octavia]]>
<![CDATA[ Jurnal Ekonomi Pembangunan Vol. 18 No. 2 (2020): JURNAL EKONOMI PEMBANGUNAN ]]>
Publisher : <![CDATA[Pusat Pengkajian Ekonomi dan Kebijakan Publik ]]>
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DOI: 10.22219/jep.v18i2.12434
<![CDATA[The research objective to develop a model of ummah fund utilization in the form of Cheap Qurban Syariah Investment (CQSI) with the synergy between the purpose of worship and the value of social benefits for the ummah empowerment. The study method used in the model design analyzes the beef cattle market's behavior, and a cost-benefit analysis of sharia investment in the pattern of profit sharing, the added value of beef cattle fattening efforts. Using the cost-benefit analysis of the profit-sharing partnership scheme, it was found that investment in cheap Qurban programs reduced the cost of Qurban borne by participants by 19.79% without lowering the Share of income received by beef cattle breeder partners and management fees for managing institutions. The more extended flexibility of procurement of feeder cattle when the conditions of low market demand and the reduced pressure on demand for ready-to-cut cattle at the time of Qurban worship will indirectly reduce the excessive fluctuations in commodity market prices. Based on the model developed, it can be concluded that cheap Qurban programs can encourage the utilization of the potential of ummah funds for farmers' economic empowerment, business opportunities for entrepreneurs, and Islamic institutions and indirectly help stabilize commodity prices for beef cattle without reducing the actual value of worship.]]>
<![CDATA[Negara Asal Produk, Persepsi Kualitas dan Merek: Pengaruhnya terhadap Keputusan Pembelian Smartphone ]]>
<![CDATA[Mahardika Ardaka Saputra]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Suswita Roza]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Jurnal Samudra Ekonomi dan Bisnis Vol 10 No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Samudra ]]>
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DOI: 10.33059/jseb.v10i1.1121
<![CDATA[This study aims to examine the effect of country of origin, perceived quality and brand on smartphone purchasing decisions. The subject of this study is a smartphone that is sold officially in Indonesian market. The sampling technique used was purposive sampling with the number of samples used amounting to 120 samples which were active users of smartphones. Validity and reliability test results show that the research instrumentsare valid and reliable. The analysis technique used is multiple linear regression analysis using SPSS version 22 software. The results show that country of origin variables partially do not have a positive and significant effect on purchasing decisions while perceived quality and brand variablespartially positive and significant influence purchasing decisions. Simultaneously, country of origin variables, perceived quality and brand have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Perlindungan pohon induk jernang (Daemonorops spp.) di Mandiangin, Jambi ]]>
<![CDATA[Revis Asra]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Lisna Lisna]]>
<![CDATA[ Riau Journal of Empowerment Vol 3 No 1 (2020) ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau ]]>
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DOI: 10.31258/raje.3.1.39-47
<![CDATA[Jernang rattan is one of the superior products of Jambi Province, besides palm and rubber, unlike most rattan which is used from the stem, but the used of jernang is the red resin. Jernang has the potential to be integrated in rubber plantations, so it is the right solution to improve the economy of rubber farmers in Liam Lestari Village Mandiangin District, Sarolangun District. The difficulty of getting old seeds as a source of seedlings is a major obstacle in jernang cultivation. In Liam Lestari village, one rubber farmer was found who had made clear integration, but the jernang fruit was often stolen, so that no old seeds were used for seedlings. Community Service Activities with a scheme of Regional Superior Product Development Program (PPPUD) is one solution to overcome the difficulties of seedlings in Mandiangin. The service method used is Participatory Rural Apraisal. PPPUD activities involve the Jernang Lestari farmer group. Based on the results of dedication by protecting the parent tree through fencing with bulian wood, it can overcome the problem of theft of jernang fruit.]]>
<![CDATA[INFLUENCE MODELS OF ENTREPRENEURIAL ORIENTATION, ENTREPRENEURSHIP TRAINING, AND BUSINESS PERFORMANCE OF SMALL MEDIUM ENTERPRISES ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Zulfanetti Zulfanetti]]>;
<![CDATA[Erida Erida]]>
<![CDATA[ Jurnal Sains Sosio Humaniora Vol. 1 No. 1 (2017): Jurnal Sains Sosio Humaniora ]]>
Publisher : <![CDATA[LPPM Universitas Jambi ]]>
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DOI: 10.22437/jssh.v1i1.3763
<![CDATA[Purpose-the increasing of SME number in Indonesia is not followed by the increasing of business performance, although various managerial and entrepreneural tranings, as well as busniness advocations has been given intensively by government. The objective of this research is to analise the impact of entrepreneural orintation, market orientation, managerial skill,and entrepreneurship training on SMEs business performance. Design/methodology/ approach- the approach used is survey method. Data gathered from 200 respondents accross for districts or city in Jambi Province, and Structural Equation Modelling (SEM) used as analysing tool. Findings- this research find that the business performance is influenced by the level of entrepreneural orientation and the attending of entrepreneurship training. Management skill is the intervening variable between entrepreneurship traning and business performance. The result also find that market orientation is an intervening for the relationship between entrepreneural orientation and business performance.]]>
<![CDATA[Proses Komunikasi Pemasaran Sebagai Variabel Intervening Pada Hubungan Kinerja Pemasaran UKM dan Orientasi Inovasi Wirausaha Perempuan ]]>
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Suswita Roza]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Garry Yuesa Rosyid]]>
<![CDATA[ Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Jambi ]]>
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<![CDATA[Komunikasi pemasaran sebagai satu strategi pemasaran yang dilakukan untuk memberi informasi, mengenalkan produk dan mempengaruhi konsumen untuk menggunakan produk yang ditawarkan. Tujuan penelitian ini untuk (1) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan komunikasi pemasaran pada UKM yang dikelola perempuan (2) Menjelaskan hubungan yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran pada UMKM yang dikelola perempuan (3) Menjelaskan hubungan yang signifikan antara orientasi inovasi dengan kinerja pemasaran pada UKM yang dikelola perempuan. Responden penelitian adalah UKM yang dikelola perempuan dengan sampel penelitian berjumlah 200 sampel. Alat analisis yang digunakan adalaha teknik modeling statistik SEM dengan alat analisis PLS. Dari hasil penelitian diketahui terdapat pengaruh yang signifikan antara orientasi inovasi dan komunikasi pemasaran pada UKM yang dikelola perempuan. Terdapat pengaruh yang signifikan antara komunikasi pemasaran dengan kinerja pemasaran UKM dan terdapat pengaruh yang signifikan antara orientasi inovasi dan kinerja pemasaran UKM. Diharapkan hasil penelitian menunjukkan data empiris dan hasil pembahasan yang bermanfaat bagi pelaku UKM. Diharapakan juga hasil penelitian dapat menambah litaratur kajian penelitian sejenis dan menjadi masukan bagi pemerintah daerah.]]>
<![CDATA[PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI PADA MARKETPLACE SHOPEE DI KOTA JAMBI ]]>
<![CDATA[Desy S. Nur]]>;
<![CDATA[Ade Octavia]]>
<![CDATA[ Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 2 (2022): Jurnal Manajemen Terapan dan Keuangan ]]>
Publisher : <![CDATA[Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi ]]>
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DOI: 10.22437/jmk.v11i2.17960
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh Electronic word of mouth terhadap keputusan pembelian dengan kepercayaan konsumen sebagai mediasi pada marketplace shopee di Kota Jambi. Pengumpulan untuk mendapatkan data menggunakan survei dengan memberikan kuesioner yang kepada 100 responden yang berada di Kota Jambi. Untuk menguji data menggunakan alat analisis Smart PLS 3. Hasil yang didapatkan pada penelitian menunjukkan bahwa Electronic word of mouth berpengaruh langsung dan signifikan terhadap keputusan pembelian, Electronic word of mouth berpengaruh terhadap kepercayaan konsumen, kepercayaan berpengaruh terhadap keputusan pembelian, kesimpulan dari pengaruh mediasi penelitian ini adalah kepercayaan konsumen mampu memediasi variabel Electronic word of mouth terhadap keputusan pembelian konsumen pada marketplace shopee]]>
<![CDATA[Peningkatan Daya Saing Produk Unggulan Daerah Usaha Kerupuk Ikan Di Kecamatan Pelayangan Seberang Kota Jambi ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Yayuk Sriayudha]]>;
<![CDATA[Ade Perdana]]>
<![CDATA[ Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 1 (2018): Prosiding PKM-CSR Konferensi Nasional Pengabdian kepada Masyarakat dan Corporate Socia ]]>
Publisher : <![CDATA[Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI) ]]>
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<![CDATA[Kerupuk ikan telah dicanangkan oleh Pemerintah Kota Jambi sebagai salah satu produk unggulan daerah dengan sentra usaha di Kecamatan Pelayangan Seberang Kota Jambi. Meskipun wilayah ini telah ditetapkan sebagai sentra kerupuk ikan namun belum ada suatu usaha terpadu antar UKM kerupuk ikan, pemerintah dan pengusaha. Sebagian besar proses produksi berdasarkan pesanan, dilakukan di rumah dan dikelola sendiri-sendiri. Seiring waktu terbentuk beberapa kelompok usaha, namun hanya beberapa kelompok yang konsisten dan kontiniu untuk memproduksi kerupuk ikan. itra dalam kegiatan PPM ini adalah UKM di sentra kerupuk ikan . Saat ini perkembangan industri kecil kerupuk ikan belum menunjukkan perkembangan yang baik dikarenakan produk kerupuk ikan belum diproduksi secara optimal karena ada permasalahan pada aspek produksi, manajemen dan teknologi. Solusi yang ditawarkan untuk diharapkan dapat menyelesaikan permasalahan yang dihadapi mitra secara sistematis. Permasalahan mitra yang diprioritaskan akan diselesaikan adalah pada masalah kontuinitas bahan baku, kontinuitas produksi, akses pasar, teknologi produksi dan manajemen. Tujuan kegiatan ini adalah mengembangkan produk unggulan daerah kerupuk ikan dengan meningkatkan daya saing berkelanjutan pada aspek produksi, manajemen dan teknologi tepat guna. Metode yang digunakan dalam pencapaian tujuan tersebut adalah metode sosial dan partisipatif dengan memberikan pelatihan dan pendampingan usaha kepada mitra serta pemberian bantuan dan penerapan teknologi tepat guna.]]>
<![CDATA[Business environment as an intervening variable of market orientation and business performance of Batik Jambi SMEs ]]>
<![CDATA[Ade Octavia]]>
<![CDATA[ Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 5 No. 3 (2018): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah ]]>
Publisher : <![CDATA[Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi ]]>
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DOI: 10.22437/ppd.v5i3.4605
<![CDATA[Batik Jambi is a unique product of Jambi Province, but the performance of batik Jambi SMEs business is still low. The purpose of the research is to analyze the role of the business environment on the relationship of market orientation, entrepreneurship orientation, and business performance. The research method used is qualitative and quantitative with interview approach, observation, documentation and sample survey. The sample of this research is Batik Jambi SMEs. Sampling used judgment sampling method. The analysis tools used are FGD and PLS (partial least square). The results show that the business environment is a variable between the relationship of market orientation and business performance, but not the intermediate variables on the relationship of entrepreneurial orientation and business performance.]]>
<![CDATA[Rating of LQ-45 stock index performance credibility in Indonesia Stock Exchange ]]>
<![CDATA[Tona Aurora Lubis]]>;
<![CDATA[Ade Octavia]]>;
<![CDATA[Widyanti Fitri]]>
<![CDATA[ Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 6 No. 5 (2019): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah ]]>
Publisher : <![CDATA[Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi ]]>
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DOI: 10.22437/ppd.v6i5.6707
<![CDATA[This study aims to analyze stock performance credibility using the Capital Asset Pricing Model (CAPM) method, the Arbitrage Pricing Theory (APT) method, the Fama-French Three-Factor Model (FFTFM), and the 2013-2017 LQ-45 Stock Performance rating. The technique used for sampling is purposive sampling. The samples in this study are 23 companies. The results show that the CAPM model is more accurate in stock credibility assessment than the APT model and the FFTFM.]]>
<![CDATA[The Moslema entrepreneurship and product innovation: Its impact on market orientation and performance of small and medium enterprises ]]>
<![CDATA[Ade Octavia]]>;
<![CDATA[Dahmiri Dahmiri]]>;
<![CDATA[Panggita Wijaya]]>;
<![CDATA[Yayuk Sriayudha]]>
<![CDATA[ Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 8 No. 4 (2020): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah ]]>
Publisher : <![CDATA[Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi ]]>
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DOI: 10.22437/ppd.v8i4.10702
<![CDATA[The development of entrepreneurship in a country is inseparable from the participation and role of women.Women's participation as an entrepreneur has increased quite sharply over the past decade and it turns out that the role is increasingly significant not only in developed countries but also in developing countries.This research aims to analyze the influence of Moslema entrepreneur and product innovation on market orientation and performance of SMEs.The research design uses a sample survey design with a quantitative approach. The population of this study is Islamic women entrepreneur who engaged as business owner called Moslema entrepreneur. Total sample amount of 86 people.The data analysis tool uses pathways analysis. The results showed that there is a significant influence between product innovation on performance and entrepreneurship on performance. Meanwhile this study stated that market orientation variables do not act as intervening variables. Thus, Moslema entrepreneurship needs to improve to increase performance. Moslema entrepreneurs must always innovate in marketing their products to consumers. Moreover, this research is expected to contribute empirically to strategic decision-making by SMEs.]]>
