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Journal : Operations Management and Information System Studies

The influence of electronic service quality on customer loyalty with trust as mediating variable on e-banking user Muhammad Alif Dio Ramadhan; Vidyarini Dwita
Operations Management and Information System Studies Vol. 1 No. 4 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.063 KB) | DOI: 10.24036/omiss.v1i4.40

Abstract

This study aims to analyze how the influence of electronic service quality on customer loyalty with trust as a mediating variable on e-banking users of Bank Rakyat Indonesia in Padang City. This study was conducted using quantitative methods. The population of this research is all customers of Bank Rakyat Indonesia in Padang City who use e-banking services. The research sample was 230 respondents. This study uses a structural equation model (SEM) test with smart-PLS 3.0 software. The results of this study include: (1) reliability has no effect on customer loyalty, (2) privacy and security have no effect on customer loyalty, (3) website design has no influence on customer loyalty, (4) customer service and support have a significant influence on customer loyalty, (5) reliability has a significant indirect effect on customer loyalty with trust as a mediating variable, (6) privacy and security have a significant indirect effect on customer loyalty with trust as a mediating variable, (7) website design has a significant indirect effect on customer loyalty with trust as a mediating variable, (8) customer service and support has a significant indirect effect on customer loyalty with trust as a mediating variable.
Intention to use e-wallet among Generation Z during COVID-19 Risa Khairani; Vidyarini Dwita
Operations Management and Information System Studies Vol. 2 No. 3 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i3.82

Abstract

This research intends to analyze the influence of perceived risk and government support on intention to use e-wallet among Gen Z in Padang during COVID-19 with perceived usefulness as a mediating variable. 150 respondents participated to this research, and SmartPLS analyzed the data. These study's conclusions included the following information (1) Perceived risk influences on perceived usefulness positive significantly. (2) Government support influences on perceived usefulness positive significantly. (3) Perceived risk influences on intention to use e-wallet positive significantly. (4) Perceived usefulness mediates the influence of perceived risk on intentions to use e-wallet positive significantly. (5) Government support influences on intention to use e-wallet positive significantly. (6) Perceived usefulness mediates the influence of government support on intentions to use e-wallet positive significantly. (7) Perceived usefulness influences on intention to use e-wallet positive significantly.
Customer engagement, customer equity, and repurchase intention, among Shopee users Anita Mawarni; Vidyarini Dwita
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.126

Abstract

This study aims to analyze the influence of Customer Engagement on Repurchase Intentions with Customer Equity as mediation for Shopee users. This type of research is quantitative. The population of this study were all Shopee users in Padang City with a total sample of 160 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this study indicate that: (1) Customer Engagement has a positive and significant effect on Repurchase Intention, (2) Customer Engagement has a positive and significant effect on Customer Equity, (3) Customer Equity has a positive and significant effect on Repurchase Intention, (4) ) Customer Engagement has a positive and significant effect on Repurchase Intention through Customer Equity as a mediating variable.