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PUBLIC RELATIONS COMMUNICATION STRATEGY OF PTPN 4 REGIONAL 1 MEDAN DALAM (CORPORATE SOCIAL RESPONSIBILITY) IN SOCIAL AND RELIGIOUS EDUCATION Rifqi Adriansa Yoes; Zuhriah Zuhriah
Journal Analytica Islamica Vol 15, No 4 (2026): ANALYTICA ISLAMICA (In Press)
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i4.30027

Abstract

This study aims to analyze the public relations communication strategy of PTPN IV Regional 1 Medan in implementing Corporate Social Responsibility (CSR) programs in the fields of education, social welfare, and religion. The study also examines community responses to CSR communication and the obstacles faced by the Public Relations team in delivering CSR information to beneficiaries. This research employed a descriptive qualitative approach. Data were collected through in-depth interviews, observation, and documentation involving public relations officers, company management, and community members who received CSR program benefits. The findings show that the CSR communication strategy implemented by PTPN IV Regional 1 received positive responses from the community. The messages delivered by the Public Relations team were considered clear, simple, and understandable because they explained the objectives, forms of assistance, target beneficiaries, and benefits of the CSR programs. Face-to-face communication was found to be the most effective channel, supported by social media, online publications, and activity documentation. The strategy also encouraged community participation, increased public trust, and strengthened the company’s positive image. However, several obstacles were identified, including uneven information distribution, differences in public understanding, limited digital access, low digital literacy, and internal coordination challenges. Overall, the study confirms that effective CSR communication requires clear messages, appropriate media selection, credible communicators, and participatory engagement with the community.
THE ROLE OF CAREGIVER COMMUNICATION IN SHAPING INDEPENDENT ATTITUDES IN FOSTERED CHILDREN (CASE STUDY AT THE PUTRI SITI AISYAH AEK KANOPAN ORPHANAGE) Zulia Fitri Ritonga; Zuhriah Zuhriah
Journal Analytica Islamica Vol 14, No 2 (2025): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v14i2.25488

Abstract

Children living in orphanages generally come from underprivileged family backgrounds and therefore require special attention and guidance. This study aims to analyze the role of caregiver communication in shaping the independence of foster children at Putri Siti Aisyah Orphanage in Aek Kanopan. This research uses a qualitative descriptive approach with data collection techniques including interviews, observation, and documentation. The findings show that caregivers train the children to become independent by instilling discipline in daily activities. The communication established between caregivers and foster children plays a crucial role in fostering the children's independence. The communication approach adopted by caregivers combines both humanistic and authoritative methods, emphasizing empathy as well as firmness in nurturing. The foster children exhibit positive development in terms of behavior, responsibility, and social skills. Communication challenges such as the children's reserved attitudes, diverse backgrounds, and environmental influences can be overcome through patient and consistent communication. This study affirms that caregivers function not only as guides but also as companions who support the process of developing children's independence. The findings highlight the importance of continuous and effective communication in supporting the growth of foster children into self-reliant individuals.