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CLOUD CATALOG DAN INTEGRASI DIGITAL MARKETING UMKM Alfirah; Gustiana, Zelvi; Hadi Elyas, Ananda
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Desember 2023
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v2i2.64

Abstract

DW Food Court (DFC) is located in Glugur City, West Medan District. Currently, DFC consists of 10 culinary MSMEs run by students who are still actively studying at Dharmawangsa University. As science and technology develop, understanding the cloud catalog and MSME digital marketing features aims to collect data related to the variety of MSME products and the number of students who are entrepreneurs. However, it is considered necessary to provide business assistance supported by training, capital assistance/business facilities, and of course requires a digitalization system that supports operations in marketing their products, both conventionally and digitally. However, of all members of the DW Food Court (DFC), still < 25% are business members. A maximum proposal summary of 500 words containing problems, solutions and output targets to be achieved in accordance with each community service scheme. The summary also contains a careful and brief description of the proposed activity plan. which already has digital marketing features (website, social media, marketplace, cloud catalog) to promote its products. Most DFC members are still comfortable using conventional media, such as waiting for buyers to come to the sales stand and participating in MSME bazaars. For this reason, it is hoped that this Community Service activity will be able to expand the marketing network and increase sales volume on a regular basis and with a digitalization system. This activity was carried out by lecturers and students from the Faculty of Information and Computer Engineering (FTIK) and the Faculty of Economics and Business (FEB) at Dharmawangsa University. The solutions and output targets offered include products and services, such as training modules and survey forms (pre/post test), business menu designs, business profile videos, social media accounts (Instagram), websites (market.dharmawangsa@ac.id and uptti2pb.dharmawangsa@ac.id), activity documentation, online news publications and publications.
Meningkatkan Akses dan Kemampuan Literasi Digital di Era Informasi Gustiana, Zelvi; Satria, Welnof
Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Juni 2024
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v3i1.126

Abstract

In today's digital era, digital literacy is a fundamental skill that every individual must possess. The community service program to enhance Access and Capabilities in Digital Literacy in the Information Era aims to reduce the digital divide by improving digital literacy access and skills among the community, especially in underdeveloped areas. Through a series of training and workshops that include basic introductions to information technology, digital security, and assessing the credibility of online information, the program has successfully enhanced the digital literacy skills of its participants. Program evaluations indicate significant improvements in technology use and understanding of information security. Despite challenges such as infrastructure limitations and varied initial abilities among participants, flexible curriculum adaptations and teaching methods have helped overcome these barriers. This program not only provides direct benefits to participants but also has the potential to expand economic and educational opportunities and prepare the community for more active participation in social and cultural life in the digital age.
Peningkatan Pemasaran UMKM dengan Teknologi Cloud dan Digital Marketing Gustiana, Zelvi; E, Ananda Hadi; Firah, Al
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 3 No 1 (2024): Juli 2024
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v3i1.241

Abstract

DW Food Court (DFC) di Glugur Kota, Medan Barat, terdiri dari 10 UMKM kuliner yang dikelola oleh mahasiswa Universitas Dharmawangsa. Seiring kemajuan teknologi, pemahaman tentang cloud catalog dan digital marketing penting untuk mengumpulkan data produk dan jumlah mahasiswa berwirausaha. Upaya ini memerlukan pendampingan berupa pelatihan, bantuan modal, dan sistem digitalisasi untuk pemasaran produk. Saat ini, kurang dari 25% anggota DFC menggunakan fitur digital marketing seperti website, media sosial, dan marketplace. Sebagian besar masih mengandalkan metode konvensional, seperti menunggu pembeli di stand dan mengikuti bazar UMKM. Kegiatan Pengabdian kepada Masyarakat ini bertujuan memperluas jaringan pemasaran dan meningkatkan volume penjualan melalui digitalisasi. Solusi yang ditawarkan mencakup modul pelatihan, form survei (pra/post test), desain menu usaha, video profil, akun media sosial (Instagram), website, dokumentasi kegiatan, dan publikasi online.