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Firah, Al
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The Effect Of Market Segmentation And Product Distribution On Product Sales Volume PT. Garuda Mas Perkasa Medan Pasaribu, Defi Amelia; Nasution, Muhammad Amri; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 2 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i2.4680

Abstract

This research aims to determine and analyze the effect of market segmentation and product distribution on sales volume at PT Garuda Mas Perkasa Medan. The type of research in this study is quantitative with an associative approach. The population of this study were employees of PT Garuda Mas Perkasa Medan. The sample selection method uses saturated sampling, the number of samples used is 50 sample data. Before conducting research, first test the instrument with validity test and reliability test. Prerequisite test analysis includes normality test, multicollinearity test and heteroscedasticity test. The data analysis method uses multiple linear regression. The results of this study are in accordance with the first hypothesis, that market segmentation affects sales volume. This can be seen from the test results which show that the value of  3.915 is greater than  2.010 with a significance value of 0.000 less than 0.05. The results of this study are in accordance with the second hypothesis, that product distribution has an effect on sales volume. This can be seen from the test results which show that the value of  3.580 is greater than  2.010 with a significance value of 0.000 smaller than 0.05. The results of the study are in accordance with the third hypothesis, that market segmentation and product distribution simultaneously affect sales volume. This can be seen from the F test which shows a significance value smaller than 0.05, which is 0.000. Then Fcount> Ftable (26.845> 3.190).  
The Influence Of Facilities And Services On Passenger Satisfaction At PT. Sempati Star In Medan Rangkuti, Dian Natama Sandi; Sahputra, Ngatno; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 2 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i2.4675

Abstract

The purpose of this research is to determine the influence of facilities and services on passenger satisfaction at PT. Sempati Star in Medan. This research was carried out at PT. Sempati Star in Medan which is located at Jl. Pondok Kelapa Dormitory No.19, Sei Sikambing C, Medan Helvetia, Medan City, North Sumatra 20122, Indonesia. Based on the calculation results of the influence of facilities on passenger satisfaction, it was obtained tcount (3.544) > ttable (1.681), with a significance level of 0.00 < 0.05. The value 3.544 is greater than 1.681 indicating that tcount is greater than ttable. From these results it can be concluded that Ha is accepted (Ho is rejected). This shows that there is a significant influence of facilities on consumer satisfaction. Based on the partial calculation results of the influence of service on passenger satisfaction, tcount (4.813) > ttable (1.681), with a significance level of 05 < 0.05. The value 4.813 is greater than 1.681 indicating that tcount is greater than ttable. From these results it can be concluded that Had was accepted (Ho was rejected). This shows that there is a significant influence of service on consumer satisfaction. Based on the table above, it can be seen that the Fcount value is 42.468 with a significance level of 0.00, while the Ftable is 3.220 with a significance level of 0.05. Thus, Fcount> Ftable is 42.468 > 3.220. The value 42.468 is greater than 3.220, indicating that tcount is greater than ttable, meaning that Ho is rejected so it can be concluded that there is a simultaneous influence of facilities and services on passenger satisfaction at PT. Sempati Star in Medan. From the calculation results it can be seen that the coefficient of determination obtained is 0.669. This means that 66.9% of the variation in the passenger satisfaction variable (Y) is determined by the two independent variables, namely Facilities (X1) and Service (X2). Meanwhile, the remaining 33.1% was influenced by other variables not studied.
The Influence Of Product Differentiation And Price Discounts On Purchasing Decisions At PT. Hindo Medan Irawan, Dhanni Delyan; Asnawi, Muhammad; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 2 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i2.4681

Abstract

This study aims to determine and analyze the effect of product differentiation and price discounts on purchasing decisions at PT Hindo Medan. There are still people who think that this store is quite expensive for the price of each product. The product differentiation found in the company is considered to be less effective with other companies and does not have a significant difference. Price Discounts provided are still relatively low compared to discounts from other competing products and consumers cannot decide to shop at this store. This study uses quantitative data types and multiple regression analysis to obtain answers to the research hypothesis, the sample size is 71 respondents, with the sampling technique being a saturated sample. The results of the t test analysis show that there is an effect of product differentiation on purchasing decisions at PT. Hindo Medan can be seen from tcount> ttabel (2.384> 1.667) with a significance of 0.000 <0.05. Price Discount on Purchasing Decisions at PT Hindo Medan can be seen from tcount> ttabel (3,865>1,667) with a significance of 0.001 <0.05 F test together between the Effect of Product Differentiation and Price Discount on Purchasing Decisions at PT Hindo Medan. obtained the value of Fcount> Ftabel (13.365> 3.13) which shows simultaneously the Effect of Product Differentiation and Price Discount on Purchasing Decisions at PT. Hindo Medan It can be seen from the R-square result of 0.282 or 28.2% which indicates that around 28.2 Purchasing Decision variables (Y) can be explained by the Product Differentiation variables (X1 ) and Price Discount (X ).2
The Influence Of Product Quality And Product Design On Consumer Purchasing Decisions On CV. New Jaya Blessings Medan Fadhylla, Ika; Harahap, Ahmad Taufiq; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 5, No 2 (2024): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v5i2.4677

Abstract

This research aims to find outthe influence of product quality and product design on consumer purchasing decisions at CV. Thanks to Jaya Baru Medan.This type of research uses quantitative research. The population of this study was 100 employees with a sample of 50 employees. The sampling technique uses the Slovin formula. Data analysis using multiple linear regression, the following results were obtained. HThe results of this research illustrate that there is a significant influence between product quality on consumer purchasing decisions at CV. Thanks to Jaya Baru Medan where the value of t > t table is 1.678 (8.498 > 1.678) in the positive direction. So Ha is accepted and H0 is rejected so it can be concluded that the product quality variable partially has a positive and significant effect on consumer purchasing decisions at CV. Thanks to Jaya Baru Medan. There is a significant influence between product design on consumer purchasing decisions at CV. Thanks to Jaya Baru Medan where the calculated t value < t table 1.678 (-1.637 < 1.678). So Ha is rejected and H0 is accepted so it can be concluded that partial product design has no effect and is not significant with a negative value on consumer purchasing decisions on CV. Thanks to Jaya Baru Medan.There isproduct quality and product design on consumer purchasing decisions at CV. Thanks to Jaya Baru Medan.
THE EFFECT OF ORGANIZATIONAL CULTURE AND JOB ENVIRONMENT ON EMPLOYEE IN PT. ASTRA INTERNATIONAL TBK. AUTO 2000 BRANCH OF AMPLAS MEDAN Prayoga, Diki; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3619

Abstract

ABSTRACT This study aims to determine the effect of organizational culture and work environment on employee performance. PT. Astra International Tbk. Auto 2000 is a Toyota car dealer. The population of this study is 61 employees with a sample according to the slovin formula of 30 employees. The data used is quantitative data derived from primary sources. The data collection technique uses a Likert scale with a regressive line analysis method to provide information to respondents (questionnaire). Based on the statistical results obtained tcount 10.886 > ttable 1.697 it can be concluded that there is a positive influence between organizational variables and work environment variables on employee performance at PT. Astra International Tbk Auto 2000 Sandpaper Branch. Based on the results of the coefficient of determination, the R-Square in the regression is 0.911 (91.1%). In this case, the most significant benefit provided by the organization and the workplace is 91.1%, with the remaining 8.9% coming from other variables that were not considered in the study. PT. Astra Internasional Tbk Auto 2000 Amplas Branch must increase and expand the number of courses aligned with job specifications in order to improve organizational health and workforce productivity. Keywords: Organizational Culture, job Environment, Employee Performance
THE EFFECT OF CONSUMER INTERESTS AND PRODUCT DIFFERENTIATION ON DAIHATSU CAR PURCHASE DECISIONS BRANCH OF PT. ASTRA MEDAN JOHOR Syafi’i, Luqman; Firah, Al
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 4, No 2 (2023): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v4i2.3620

Abstract

ABSTRACT This research aims to research and analyze the influence of consumer tastes and product differentiation partially and simultaneously on Daihatsu car purchase decisions at PT.Astra International Tbk Branch of Johor Medan. The data analysis technique used is quantitative data analysis. The results of this study obtained a value of significance to consumer appetite based on the t test obtaining the size of thitung> ttable (7,478 >1,991) (Sig 0,023<α0,05) then H0 rejected means there is an influence of consumer taste on the purchase decision. The significance value of product differentiation based on the t test is obtained as thitung>table (2,236>1,991) (Sig 0,005<α0,05) then H0 is rejected means there is a significant influence of product diferenciation on the purchase decision. The result of the F test above is obtained Calculation > Ftable size (4,8473 > 3,11) (Sig 0,000 <α0,05) then H0 rejected means there is a significant influence of consumer tastes and product differentiation in Daihatsu car purchase decisions. The result of the regression is obtained that the Consumer Taste (X1) of 0.407 and Product Differentiation (X2) of 0.425 shows that the consumer taste and product differentiation variables have a positive and significant influence on the decision of purchase of Daihatsu Car in PT.Astra International Tbk Branch of Medan Johor means every increase in the variable of Consumer taste and product difference, then will have a negative impact on the purchase decision of the Daihatu Car in Pt. Keywords: consumer tastes, product differentiation, purchase decisions
PENGARUH DIVERSIFIKASI KONSENTRIS DAN DIVERSIFIKAHORIZONTAL TERHADAP KEPUTUSAN PEMBELIAN PRODU PADA PT. PROPAN RAYA ICC MEDAN Nasution, Jul Arifin; Rangkuti, Sahnan; Firah, Al
Journal Economic Management and Business Vol 2, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v2i1.3485

Abstract

Penelitian ini bertujuan untuk mengetahuipentingnya diversifikasi konsentris dan horizontal dalammeningkatkan keputusan pembelian konsumen yang dapatmedorong naiknya jumlah angka penjualan produk padaPT. Propan Raya ICC Medan. Penentuan jumlah sampelmenggunakan metode Total Sampling yang menentukansampel sebanyak 83 seorang konsumen yang pernahmembeli lebih dari satu jenis produk pada PT. PropanRaya ICC Medan. Adapun teknik pengumpulan data yangdipergunakan dalam penelitian ini melalui observasi,wawancara, kuesioner / angket, sedangkan teknik analisisdata dalam penelitian ini dengan teknik analisis regresilinear berganda, uji t, uji F dan uji Determinasi. Hasilpenelitian menunjukkan bahwa variabel diversifikasi konsentris memiliki nilai t hitung > t tabel sebesar 2,267 >1,991 berarti diversifikasi konsentris berpengaruh positifsignifikan terhadap keputusan pembelian (Y) PT.PropanRaya ICC Medan. Variabel diversifikasi horizontalmemiliki nilai thitung > ttabel sebesar 6,242 > 1,991berarti diversifikasi horizontal berpengaruh positifsignifikan terhadap keputusan pembelian (Y) di PT.Propan Raya ICC Medan. Berdasarkan hasil koefisien regresidengan menggunakan Uji F, dapat dilihat bahwa nilai F hitung > Ftabel sebesar 44,436>3,11 berarti diversifikasikonsentris dan diversifikasi horizontal secara simultanberpengaruh terhadap keputusan pembelian produk di PT.Propan Raya ICC Medan.
PENGARUH PENETAPAN HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA PENGIRIMAN BARANG PADA PT. UNITED GRAND EXPRESS CABANG MEDAN Aulia, Annicah; Nasution, Muhammad Amri; Firah, Al
Journal Economic Management and Business Vol 3, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v3i1.4662

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh penetapan harga dan kualitas layanan terhadap keputusan konsumen menggunakan jasa pengiriman barang pada PT. United Grand Express Cabang Medan.Metodologi penelitian yang digunakan adalah metode deskriptif kuantitatif. Sumber data berupa data primer dan data sekunder. Populasi penelitian adalah seluruh pelanggan yang melakukan pembelian periode 2021 sebanyak 218 pelanggan.Teknik sampel slovin sebanyak 141sampel.Hasil uji t variabel penetapan harga senilai thitung(2,936) >ttabel(1,977) dengan tingkat signifikan 0,004<0,05 sehingga terdapat pengaruh negatif yang signifikan secara parsial antara penetapan harga terhadap keputusan menggunakan jasa. Hasil uji t variabel kualitas layanan senilai thitung(9,230) >ttabel(1,977) dengan tingkat signifikan 0,000<0,05 sehingga terdapat pengaruh positif yang signifikan secara parsial antara kualitas layanan terhadap keputusan menggunakan jasa. Hasil uji F senilai Fhitung (61,773)>Ftabel (3,06) dengan signifikansi 0,00<0,05 sehingga terdapat pengaruh yang signifikan antara Penetapan Harga dan Kualitas Layanan secara simultan terhadap Keputusan Menggunakan Jasa pada PT. United Grand Express cabang Medan.
PENGARUH KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARI REZEKI KITA SEMUA DI MEDAN Sahara, Nadia; Asnawi, Muhammad; Firah, Al
Journal Economic Management and Business Vol 2, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v2i1.3486

Abstract

Adapun tujuan dari penelitian ini yaitu untukmengetahui pengaruh kualitas produk terhadapkeputusan pembelian pada PT. Hari Rezeki Kita Semua diMedan, untuk mengetahui pengaruh harga produkterhadap keputusan pembelian pada PT. Hari Rezeki KitaSemua di Medan dan untuk mengetahui pengaruhkualitas produk dan harga produk secara simultanterhadap keputusan pembelian pada PT. Hari Rezeki KitaSemua di Medan. Adapun teknik pengumpulan datapenelitian ini yaitu pengamatan, studi dokumentasi danangket dengan teknik analisis data yaitu analisis regresiberganda. Kesimpulan dalam penelitian ini diketahuibahwa nilai thitung variabel kualitas produk sebesar 2,808yang selanjutnya dibandingkan dengan nilai ttabel denganjumlah = 150 berdasarkan tingkat kesalahan  0,05 dan dk = n – 2 diperoleh ttabel sebesar 1,976. Dari hasil yangdisajikan tersebut diketahui bahwa thitung > ttabel yaitu2,808 > 1,976 maka H0 ditolak dan Ha diterima, yangartinya kualitas produk memiliki pengaruh yangsignifikan dengan keputusan pembelian, nilai thitung variabel harga produk sebesar 5,225 yang selanjutnyadibandingkan dengan nilai ttabel dengan jumlah n = 150berdasarkan tingkat kesalahan  0,05 dan dk = n – 2 diperoleh ttabel sebesar 1,976. Dari hasil yang disajikantersebut diketahui bahwa thitung  > ttabel yaitu  5,225 >1,976 maka H0 ditolak dan Ha diterima, yang artinyaharga produk memiliki pengaruh yang signifikan dengan keputusan pembelian serta nilai Ftabel pada = 0,05dengan n = 150 dan df = n – 2 diperoleh nilai Ftabel 3,06dari hasil ini diketahui Fhitung > Ftabel (19,795 > 3,06), dansignifikansi 0,000 atau lebih kecil dari  = 0,05 jadi posisi titik uji signifikansi berada pada wilayah penolakan H0 atau dapat disimpulkan Ha diterima yang artinya bahwavariabel kualitas produk dan harga produk secarabersama-sama atau serentak berpengaruh terhadapkeputusan pembelian pada PT. Hari Rezeki Kita Semua diMedan. Selanjutnya hasil uji determinasi diketahui nilaiR Adjust Square 21,2% artinya ada pengaruh kualitasproduk dan harga produk terhadap keputusan pembelian sebesar 0,212 atau 78,8%. Sedangkan sisanyadipengaruhi oleh faktor lain yang tidak diteliti dalampenelitian ini.
PENGARUH KEPERCAYAAN PELANGGAN DAN FASILITAS JASA TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN JASA EKSPEDISI PADA PT. DJASA AUTOTRANS MEDAN Pratiwi, Fadilla; Sahputa, Ngatno; Firah, Al
Journal Economic Management and Business Vol 3, No 1 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/jfeb.v3i1.4668

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh kepercayaan konsumen dan fasilitas terhadap keputusan konsumen dalam menggunakan jasa ekspedisi pada PT. Djasa Autotrans. Adapun penelitian ini merupakan penelitian deskriptif kuantitatif. Teknik pengumpulandatadilakukanmelaluidaftarpernyataan(quesiner)danstudidukomentasi. Sampel dalam penelitian ini sebanyak 65 orang. Variabel diukur dengan skala likert. Pengujian hipotesis menggunakan analisis regresi linear berganda melalui uji t danuji f. Secara parsial, atau uji t X1 kepercayaan konsumen berpengaruh positif terhadap keputusankonsumendengannilai?ℎ?????>??????(2,394>1,669).Dan  ujitX2Fasilitasberpengaruhpositifterhadapkeputusankonsumendengannilai?ℎ?????>??????(3,489 > 1,669). Hasil uji secara simultan atau uji f menunjukkan pengaruh sangat nyata terhadap keputusan konsumen dalam menggunakan jasa eskpedisi pada PT.Djasa Autotrans, berdasarkan uji f diketahui Fhitung> Ftabel (28,784 > 3,15) sehingga hasil tersebut mengidentifikasikan bahwa Kepercayaan Konsumen dan Fasilitas berpengaruh positif dan signifikan terhadap Keputusan Konsumen Dalam Menggunakan Jasa Eskpedisi pada PT. Djasa Autotrans. Diketahui uji R2 dengan nilai koefisien determinan sebesar 0,481 berarti keputusan konsumen dalam menggunakan jasa eskpedisi pada PT. Djasa Autotrans dapat dipengaruhi oleh kepercayaan konsumen dan fasilitas sebesar 48,1%.
Co-Authors Adha, Fachriza Adi Pratama, Adi Alvira, Dini Andi Maysarah Anggi Anggraini, Anggi Arista, Sofia Arpandi, Ahmad Fikri Asnawi, M Asnawi, M. Asnawi, Muhammad Aulia, Annicah Azhari, Zahirah Bakhtiar, Miftakhul Huda Bima, Rinto Cut Zahri Cut Zahri, Cut Dalimunthe, Linda Hayati Daoed, Teuku Syahril Delviere, Delviere Dewi Wahyuni Dinda, Devy Rahma E, Ananda Hadi Elyas, Ananda Hadi Fadhylla, Ika Fasyah, Shakira Fazira, Ayu Fitriani, Nicky Gulo, Tira Muliani Gustiana, Zelvi Harahap, Ahmad Taufiq Harahap, Amad Taufiq Harahap, Lisanudin Permana Harahap, Ridha Aulia Harun Harun Hasibuan, Anisa Falihah Hibahtullah, Mhd Habib Himawan, Rizky Inggit, Damar Irawan, Dhanni Delyan Junaidi, Listya Devi Kartika Pratiwi Kesuma, Yuliana Khairuni, Lila Lestari, Sri Widya Manurung, Pasquita Patricia Matudeny, Hidayat Misiah, Irma Muhamad Ilyas, Muhamad Munandar, Muhammad Yusril Nasution, Asrindah Nasution, Jul Arifin Nasution, M Amri Nasution, M. Amri Nasution, Muhammad Amri Nasution, Umar Hamdan Ningrum, Apriya Noor, Nadya Pasaribu, Defi Amelia Pratiwi, Fadilla Prayoga, Diki Prima, Laksamana Putri, Audi Amelia Rambe, Siti Nurhaliza Rangkuti, Dian Natama Sandi Safrianita, Nanda Sahara, Nadia Sahnan Rangkuti Sahputa, Ngatno Sahputra, Ngatno Sari, Dwi Kartika Simanungkalit, Rakelina Nainti Simarmata, Devi Risda Siregar, Ali Akbar Siregar, Maulida Fitri Siregar, Muhliza Siswoyo, Bambang Hendra Sitompul, Melisa Septiani Sitorus, Udur Marito Situmorang, Tiurimaida Suganda, Albi Syafi’i, Luqman Telaumbanua, Deswan Yatalman Umar Hamdan Nasution Yasotha, Yasotha Yusmiati Yusmiati, Yusmiati Zelvi Gustiana Zuhra, Khairatul Zulham Zulham