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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Journal Research of Social Science, Economics, and Management
Laura Lahindah
Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Other

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ANALISIS PERENCANAAN STRATEGI PADA PT IDEA IMAJI PERSADA DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF William Wijaya; Laura Lahindah; Henry Henry
Bina Ekonomi Vol. 24 No. 1 (2020): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.604 KB) | DOI: 10.26593/be.v24i1.5142.87-97

Abstract

The advertising industry is an industry that has experienced a significant increase due to the shift in this industry to a digital-based business model. The role of digital agencies is very important, because most companies market their products digitally. This condition causes many digital agencies to emerge that are trying to meet market demand, causing the digital agency business to be faced with increasingly fierce competition. Strategic planning is a systematic process agreed by the organization and builds engagement among key stakeholders about priorities for its mission and responsiveness to the operating environment. With strategic planning, the organization can increase its competitive advantage in the face of its competitors. This research was conducted at PT Idea Imaji Persada Bandung. The research method used is the descriptive qualitative method. Data collection in this study was conducted by conducting interviews with top management and middle management at PT Idea Imaji Persada, observations, documentation studies, and literature studies. The strategic design phase consists of three stages: strategy formulation, strategy implementation, and strategy evaluation. By using the TOWS matrix, the results of the strategy design produce seven strategic designs, namely, creating a community with digital agencies in Bandung as a means of developing the digital agency industry, creating Idea Imaji apps for clients, or prospective clients, posting client testimonials on the PT Idea Imaji Persada, giving appreciation or rewards for employees who have good performance, developing tracking system software to control employee performance, benchmarking ideas on a regular basis with other agencies, also creating SOPs and service standardization. The strategy implementation process can be carried out in stages according to the company's conditions.
ANALISIS KUALITAS PELAYANAN DENGAN MENGGUNAKAN QUALITY FUNCTION DEPLOYMENT PADA MODERN LAUNDRY CIREBON Roby Sentosa; Laura Lahindah; Linda Gandajaya
Bina Ekonomi Vol. 25 No. 1 (2021): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.54 KB) | DOI: 10.26593/be.v25i1.5219.76-94

Abstract

Service Quality has a close relationship with customer satisfaction. Service quality provides an encouragement to customers to establish strong ties with the company. Customer satisfaction is created if customer’s needs or expectation can be met through the quality of services provided. The good or bad quality of the service depends on the ability of the service providers to consistently meet customer’s needs or expectation. The research was conducted on a business unit that offered services in the case of per-kilogram clothes washing, namely Modern Laundry. As a business unit that has a mature age, Modern Laundry must be able to know and make services that are needed and demanded by its customers. To be able to do it, a method is needed in this study. The method used in this study is QFD (Quality Function Deployment). The QFD method provides technical requirements by meeting the customer's voice with the company's voice. With the use of this method, companies are able to find out what is the customer's needs and demand, what services must be maintained, improved and eliminated. This study tested the validity and reliability so that the data used in this study were valid and reliable. The results of this study are there are several characteristics of customer needs and desires that must be prioritized by Moden Laundry. Not only these characteristics in this study the technical characteristics that need to be prioritized also by Modern Laundry.
Pengaruh Kemudahan Menggunakan Teknologi Dan Manfaat Menggunakan Teknologi Terhadap Kepercayaan (Studi Kasus Pada Konsumen Ritel) Laura Lahindah; Ronny Samsul Bahri
Jurnal Ekonomi Manajemen Perbankan Vol 4, No 2 (2022): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v4i2.2012

Abstract

The development of the retail business is very important in supporting Indonesia's economic growth.  In the context of changing shopping behavior patterns since the COVID-19 pandemic, Information and Communication Technology plays an important role. In the transformation process from offline shopping behavior patterns to online, trust becomes one of the important variables in the process. Trust can be defined as a specific set of beliefs related to the integrity, benevolence, and abilities of the other party. Trust is influenced by several variables including the ease of use of ICT and the benefits of using ICT which ultimately makes consumers believe in the retailer's ability to meet their needs. This study aims to determine whether there is an influence between the ease of using ICT on trust and the benefits of using ICT on trust. The survey was conducted on 41 retail consumers who have experienced shopping on online and offline channels. The results show that there is an influence between the ease of using ICT on trust, and there is influence between the benefits of using ICT on trust Keywords: Trust, Perceive Ease Of Used, Perceive Ease Of Usefulness, Retail
Formulation of the Marketing Strategy for Viriya Crispy Fish SMEs Using the STP and 4P Approaches within the Indonesian National Police (Polri) Environment Kadek Wiriyani; Laura Lahindah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 5 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i5.753

Abstract

This study aims to analyze the application of the STP and 4P marketing strategies in the context of MSMEs, focusing on Viriya Crispy Fish, a snack made from anchovies that is primarily targeted at members of the Indonesian National Police (Polri). This product is tailored to meet the needs of Polri personnel who require convenient and nutritious snacks, especially those working in the field. The study employs a qualitative approach, analyzing both the enabling and constraining factors involved in the implementation of Viriya Crispy Fish's marketing strategy. Data is gathered through interviews and a review of relevant literature on MSME marketing. The results indicate that Polri's support, which includes entrepreneurial training, business legality assistance, and facilitation of access to financing, significantly enhances MSME competitiveness. However, challenges remain, particularly regarding the adoption of digital marketing technology and the optimization of distribution channels. This study provides strategic recommendations to improve the marketing effectiveness of MSME products, especially through the enhancement of STP and 4P strategies. By implementing the appropriate marketing approaches, Viriya Crispy Fish is expected to become more competitive, increase market penetration, and achieve sustainable growth. Additionally, this study offers insights into how Polri can continue to act as a facilitator for MSME development through more focused and innovative programs.
Co-Authors Henry Henry Kadek Wiriyani Linda Gandajaya Roby Sentosa Ronny Samsul Bahri William Wijaya