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All Journal JEMPER (Jurnal Ekonomi Manajemen Perbankan) Community Engagement and Emergence Journal (CEEJ) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Maneggio
Laura Lahindah
Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Neuroscience Public Health Social Sciences Other

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ANALISIS PERENCANAAN STRATEGI PADA PT IDEA IMAJI PERSADA DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF William Wijaya; Laura Lahindah; Henry Henry
Bina Ekonomi Vol. 24 No. 1 (2020): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.604 KB) | DOI: 10.26593/be.v24i1.5142.87-97

Abstract

The advertising industry is an industry that has experienced a significant increase due to the shift in this industry to a digital-based business model. The role of digital agencies is very important, because most companies market their products digitally. This condition causes many digital agencies to emerge that are trying to meet market demand, causing the digital agency business to be faced with increasingly fierce competition. Strategic planning is a systematic process agreed by the organization and builds engagement among key stakeholders about priorities for its mission and responsiveness to the operating environment. With strategic planning, the organization can increase its competitive advantage in the face of its competitors. This research was conducted at PT Idea Imaji Persada Bandung. The research method used is the descriptive qualitative method. Data collection in this study was conducted by conducting interviews with top management and middle management at PT Idea Imaji Persada, observations, documentation studies, and literature studies. The strategic design phase consists of three stages: strategy formulation, strategy implementation, and strategy evaluation. By using the TOWS matrix, the results of the strategy design produce seven strategic designs, namely, creating a community with digital agencies in Bandung as a means of developing the digital agency industry, creating Idea Imaji apps for clients, or prospective clients, posting client testimonials on the PT Idea Imaji Persada, giving appreciation or rewards for employees who have good performance, developing tracking system software to control employee performance, benchmarking ideas on a regular basis with other agencies, also creating SOPs and service standardization. The strategy implementation process can be carried out in stages according to the company's conditions.
ANALISIS KUALITAS PELAYANAN DENGAN MENGGUNAKAN QUALITY FUNCTION DEPLOYMENT PADA MODERN LAUNDRY CIREBON Roby Sentosa; Laura Lahindah; Linda Gandajaya
Bina Ekonomi Vol. 25 No. 1 (2021): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (476.54 KB) | DOI: 10.26593/be.v25i1.5219.76-94

Abstract

Service Quality has a close relationship with customer satisfaction. Service quality provides an encouragement to customers to establish strong ties with the company. Customer satisfaction is created if customer’s needs or expectation can be met through the quality of services provided. The good or bad quality of the service depends on the ability of the service providers to consistently meet customer’s needs or expectation. The research was conducted on a business unit that offered services in the case of per-kilogram clothes washing, namely Modern Laundry. As a business unit that has a mature age, Modern Laundry must be able to know and make services that are needed and demanded by its customers. To be able to do it, a method is needed in this study. The method used in this study is QFD (Quality Function Deployment). The QFD method provides technical requirements by meeting the customer's voice with the company's voice. With the use of this method, companies are able to find out what is the customer's needs and demand, what services must be maintained, improved and eliminated. This study tested the validity and reliability so that the data used in this study were valid and reliable. The results of this study are there are several characteristics of customer needs and desires that must be prioritized by Moden Laundry. Not only these characteristics in this study the technical characteristics that need to be prioritized also by Modern Laundry.
Pengaruh Kemudahan Menggunakan Teknologi Dan Manfaat Menggunakan Teknologi Terhadap Kepercayaan (Studi Kasus Pada Konsumen Ritel) Laura Lahindah; Ronny Samsul Bahri
Jurnal Ekonomi Manajemen Perbankan Vol 4, No 2 (2022): JEMPER Juli - Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v4i2.2012

Abstract

The development of the retail business is very important in supporting Indonesia's economic growth.  In the context of changing shopping behavior patterns since the COVID-19 pandemic, Information and Communication Technology plays an important role. In the transformation process from offline shopping behavior patterns to online, trust becomes one of the important variables in the process. Trust can be defined as a specific set of beliefs related to the integrity, benevolence, and abilities of the other party. Trust is influenced by several variables including the ease of use of ICT and the benefits of using ICT which ultimately makes consumers believe in the retailer's ability to meet their needs. This study aims to determine whether there is an influence between the ease of using ICT on trust and the benefits of using ICT on trust. The survey was conducted on 41 retail consumers who have experienced shopping on online and offline channels. The results show that there is an influence between the ease of using ICT on trust, and there is influence between the benefits of using ICT on trust Keywords: Trust, Perceive Ease Of Used, Perceive Ease Of Usefulness, Retail
Formulation of the Marketing Strategy for Viriya Crispy Fish SMEs Using the STP and 4P Approaches within the Indonesian National Police (Polri) Environment Kadek Wiriyani; Laura Lahindah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 5 (2024): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i5.753

Abstract

This study aims to analyze the application of the STP and 4P marketing strategies in the context of MSMEs, focusing on Viriya Crispy Fish, a snack made from anchovies that is primarily targeted at members of the Indonesian National Police (Polri). This product is tailored to meet the needs of Polri personnel who require convenient and nutritious snacks, especially those working in the field. The study employs a qualitative approach, analyzing both the enabling and constraining factors involved in the implementation of Viriya Crispy Fish's marketing strategy. Data is gathered through interviews and a review of relevant literature on MSME marketing. The results indicate that Polri's support, which includes entrepreneurial training, business legality assistance, and facilitation of access to financing, significantly enhances MSME competitiveness. However, challenges remain, particularly regarding the adoption of digital marketing technology and the optimization of distribution channels. This study provides strategic recommendations to improve the marketing effectiveness of MSME products, especially through the enhancement of STP and 4P strategies. By implementing the appropriate marketing approaches, Viriya Crispy Fish is expected to become more competitive, increase market penetration, and achieve sustainable growth. Additionally, this study offers insights into how Polri can continue to act as a facilitator for MSME development through more focused and innovative programs.
Comparing Agile Leadership and Transformational Leadership: A Literature Review on Leadership Effectiveness David David; Laura Lahindah; Muhammad Eka; Sih Ramping Usadani; Susanti Setiawaty; Deri Ramadhan
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/zmawkx31

Abstract

In an increasingly complex business world, leadership plays a key role in determining organizational effectiveness. Agile Leadership and Transformational Leadership are two leadership approaches that have unique characteristics in managing change and achieving business goals. Agile Leadership emphasizes flexibility, rapid adaptation, and decentralized decision-making, making it suitable for dynamic environments such as the technology and startup industries. Meanwhile, Transformational Leadership is oriented towards long-term vision and gradual organizational cultural change with leaders as the main inspirators. Both approaches have their own advantages, but also face challenges in their implementation, such as cultural resistance in Agile Leadership and dependence on charismatic leaders in Transformational Leadership. This study uses a literature study method to compare the effectiveness of the two leadership models in various organizational contexts. The results of the analysis show that the combination of Agile Leadership and Transformational Leadership can create a balance between organizational agility and long-term stability. By understanding the advantages and limitations of each model, organizations can implement a more adaptive and innovation-oriented leadership strategy to face increasingly dynamic market changes.
Analysis of Competency-Based Curriculum Development in Fresh Graduate Training Programs at HPI Agro Sahala Antoni Purba; Laura Lahindah
Return : Study of Management, Economic and Bussines Vol. 3 No. 11 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i11.291

Abstract

The competency-based curriculum is a critical component in designing effective training programs, particularly for industries requiring highly specialized skills, such as oil palm plantations. This study evaluates the competency-based curriculum development process for the fresh graduate training program at HPI Agro, focusing on its effectiveness in aligning training objectives with industry demands. Using a qualitative research approach, the study collected data through interviews, observations, and documentation analysis. The findings reveal several gaps in the current curriculum, including insufficient emphasis on technical skill mastery, lack of continuous evaluation during training, and limited integration of soft skills development. The proposed improvements include redesigning the curriculum to address these gaps, incorporating advanced training methodologies, and strengthening the mentoring system to enhance practical application. By refining the training program, HPI Agro can produce highly competent and competitive human resources, ensuring workforce readiness and organizational sustainability. This research contributes to the broader discourse on competency-based training and highlights the need for dynamic and context-specific curriculum development to meet evolving industry needs.
The Influence of Pedagogic Competence and Teacher Motivation on The Leadership Style of Principals at Nias Advent Private Junior High School Jaya Adil Harefa; Laura Lahindah
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.303

Abstract

This research aims to analyze whether the principal's leadership style influences the pedagogical competence and motivation of teachers at Adventist Nias Private Middle School. The method used is qualitative. The research variables consist of: teacher pedagogical ability (X1), teacher motivation (X2), and leadership style (Y). This research was conducted at Nias Hilina'a Tafuo Adventist Private Middle School, Idanogawo District, Nias Regency, North Sumatra. This research uses a quantitative approach with a survey method with simple linear regression analysis. The results of the research, the calculated t value of the pedagogical competency variable is 2.376 > t table value 2.034 and the significant value is 0.024 < 0.05, so Ha is accepted and Ho is rejected, which means that the pedagogical competency variable has an effect on leadership style. The calculated t value of the motivation variable is 4,118 > t table value 2.034 and the significant value is 0.000 < 0.05, so Ho is rejected and Ha is accepted, which means that the motivation variable has an effect on leadership style.
Analysis of Teacher Performance in Improving the Learning Quality of Class XI TKJ Students at the Nias Adventist Vocational High School Elfarida Sinaga; Laura Lahindah
Return : Study of Management, Economic and Bussines Vol. 3 No. 12 (2024): Return: Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i12.304

Abstract

Education is the most important thing in the process of advancing a nation's civilization, with education, the exploration and empowerment of potential can be maximized to help direct humans to become better individuals. This research aims to analyze teacher performance in improving the quality of learning for class XI TKJ students at the Nias Adventist Vocational High School. The method used is a qualitative approach with data collection techniques through observation, interviews and documentation. The research variables consist of: teacher performance (x) and student learning quality (Y). The results of the analysis show that good teacher performance, characterized by careful learning planning, use of varied teaching methods, and positive interactions with students, contributes significantly to improving the quality of student learning. Apart from that, support for learning facilities and parent participation also play an important role in supporting the teaching and learning process. This research concludes that to improve the quality of student learning, there needs to be a synergy between teacher performance, school support and parental involvement.  
The Influence of Work Discipline and Reward and Punishment on Employee Performance at PT United Equipment Indonesia with Job Satisfaction as a Mediating Variable Julia Permata Sari; Laura Lahindah
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 6 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8723

Abstract

This study investigates the influence of work discipline and reward and punishment on employee performance at PT United Equipment Indonesia, with job satisfaction serving as a mediating variable. Employing a causal-comparative and associative research design, the study uses a quantitative explanatory approach. Data were collected through a structured questionnaire distributed to employees using simple random sampling, and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach via SmartPLS software. The findings reveal that both work discipline and reward and punishment have a significant positive effect on job satisfaction and employee performance. Additionally, job satisfaction significantly contributes to enhancing employee performance. Mediation analysis confirms that job satisfaction plays a significant mediating role in the relationship between the independent variables and employee performance. These results highlight the importance of implementing effective disciplinary measures and balanced reward-punishment systems to foster employee satisfaction and improve overall organizational performance.
The Effect of Work Motivation and Work Environment on Employee Performance at PT X Risa Setiani Yulia; Laura Lahindah
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 11 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i11.1376

Abstract

This study aims to know and analyze the influence of work motivation and work environment on employee performance at PT X. Using a quantitative approach with multiple linear regression, this research analyzes data obtained from questionnaires distributed to all permanent employees. The results indicate that both work motivation and work environment significantly and positively affect employee performance. High work motivation encourages employees to achieve the established performance targets, while a conducive work environment provides a sense of security, comfort, and challenges for employees to continue developing. The interaction between the two variables also shows significant results, where a good work environment can enhance work motivation, and vice versa. These findings indicate the importance of the company in managing both factors in a balanced manner. Recommendations for PT X include focusing on programs that can enhance work motivation, such as a fair reward system, career development, and participation in decision-making. Additionally, it is essential to create a conducive work environment through facility improvements, effective communication, and a positive work culture. Thus, this research contributes significantly to the company’s understanding of the factors influencing employee performance. By implementing the provided recommendations, it is hoped that PT X can achieve more optimal and sustainable performance.
Co-Authors Abdul Azis David David Deri Ramadhan Elfarida Sinaga Henry Henry Jaya Adil Harefa Julia Permata Sari Kadek Wiriyani Linda Gandajaya Muhammad Eka Risa Setiani Yulia Roby Sentosa Ronny Samsul Bahri Sahala Antoni Purba Sih Ramping Usadani Susanti Setiawaty William Wijaya