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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo IKRA-ITH ABDIMAS International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Batara Wisnu : Indonesian Journal of Community Services National Conference on Applied Business, Education & Technology (NCABET) Jurnal Teknologi Pangan dan Industri Perkebunan Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Kusuma, Aria Cendana
Prodi Manajemen, Universitas Bina Bangsa Banten
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Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Konsumen Gerai Es Teh Indonesia Di Kota Serang Nurlia Putri, Nezly; Alkhaliq, Barkah; Cendana Kusuma, Aria
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 2 No 1 (2022)
Publisher : Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/lipida.v2i1.1415

Abstract

The market demand for ready-to-drink beverages has increased significantly. This can be seen from the many drink outlets of various brands and types of contemporary drinks that continue to appear in the midst of Indonesian society. This study aims to determine the effect of the marketing mix on consumer repurchase intention and the most influential factors on consumer repurchase interest of Es Teh Indonesia Outlet consumers in Serang City. The variables used in this study are product, price, place, promotion, people, physical facilities and processes. All of these variables are independent variables, while as the dependent variable is the buying interest. Data collection techniques were carried out by distributing online questionnaires and had been filled out by 100 respondents. The number of respondents used was 30 respondents with the criteria of having bought and consumed Es Teh Indonesia drinks. The sampling technique used is non-probability sampling, and the sampling method used is judgmental sampling. The method used in this research is descriptive statistical analysis. The results showed that all marketing mix variables simultaneously have no significant effect on repurchase intention of Indonesian Ice Tea drinks with a significance level of 0.066 which is greater than 0.05 level of significance. Meanwhile, the marketing mix variable that has the most influence on consumers' repurchase interest at Es Teh Indonesia Outlet in Serang is the type of product offered, with a value of  = -0.176.
THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA Kusuma, Aria Cendana; Mukhlis, Ahmad; Fatari, Fatari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.244

Abstract

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)
Co-Authors Abidzar, Muhammad Daffa Ahmad Mukhlis, Ahmad Aini Fitriani Alkhaliq, Barkah Antika, Windi BAHITS, ABDUL Barkah Alkhaliq Devi Rosalina Dewi, Gita Silviana Fatari, Fatari Fatimah, Andini Nur Fauji, Ade Fifin Tia Rohniati Hafidz Hanafiah Irma Nurmala Dewi Irma Nurmala Dewi Lismayada Wardani Mahuda, Isnaini Mamay Komarudin Mega Kurnia Natalia Sari Putri, Nezly Nurlia Ranny Meilisa Sri Yunita Suflani Surani, Dewi Tabroni