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Kusuma, Aria Cendana
Prodi Manajemen, Universitas Bina Bangsa Banten
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Pengaruh Bauran Pemasaran Terhadap Minat Beli Ulang Konsumen Gerai Es Teh Indonesia Di Kota Serang Nurlia Putri, Nezly; Alkhaliq, Barkah; Cendana Kusuma, Aria
Jurnal Teknologi Pangan dan Industri Perkebunan (LIPIDA) Vol 2 No 1 (2022)
Publisher : Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58466/lipida.v2i1.1415

Abstract

The market demand for ready-to-drink beverages has increased significantly. This can be seen from the many drink outlets of various brands and types of contemporary drinks that continue to appear in the midst of Indonesian society. This study aims to determine the effect of the marketing mix on consumer repurchase intention and the most influential factors on consumer repurchase interest of Es Teh Indonesia Outlet consumers in Serang City. The variables used in this study are product, price, place, promotion, people, physical facilities and processes. All of these variables are independent variables, while as the dependent variable is the buying interest. Data collection techniques were carried out by distributing online questionnaires and had been filled out by 100 respondents. The number of respondents used was 30 respondents with the criteria of having bought and consumed Es Teh Indonesia drinks. The sampling technique used is non-probability sampling, and the sampling method used is judgmental sampling. The method used in this research is descriptive statistical analysis. The results showed that all marketing mix variables simultaneously have no significant effect on repurchase intention of Indonesian Ice Tea drinks with a significance level of 0.066 which is greater than 0.05 level of significance. Meanwhile, the marketing mix variable that has the most influence on consumers' repurchase interest at Es Teh Indonesia Outlet in Serang is the type of product offered, with a value of  = -0.176.
THE STRATEGY OF ONLINE MARKETING AT Mc. DONALD'S RESTAURANT TO INCREASING SALES IN THE DIGITAL ERA Kusuma, Aria Cendana; Mukhlis, Ahmad; Fatari, Fatari
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 1 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i1.244

Abstract

One of the essential foundations in the digital business era is online marketing, which uses internet platforms such as websites, social media, and online advertising to reach target audiences effectively, expand brand reach, and increase sales volumes in a market that is becoming increasingly connected and competitive. Within the context of the digital era, this research aims to investigate the online marketing strategies McDonald's Restaurant has implemented to boost sales. In the context of online marketing strategy, the primary focus of the research is on the segmentation, targeting, product positioning, and mixing strategies associated with online marketing. The purpose of this research is to investigate the difficulties encountered when implementing and promoting sales strategies and online marketing strategies using a qualitative approach. Collecting primary data through interviews and secondary data from documents and newspapers are both methods utilized in research. According to the research findings, successful online marketing has the potential to increase sales volume significantly. This research provides valuable insight into practical methods to improve sales performance by implementing integrated online marketing strategies, strengthening brand positioning, identifying market opportunities, and overcoming challenges in a dynamic and changing business environment. This research analyzed strengths, weaknesses, opportunities, and threats (SWOT)
Pengaruh Work Engagement dan Pengalaman Kerja terhadap Produktivitas Kerja Karyawan pada Apotek Gama Kota Serang Mila Meilisa; Khaeruman Khaeruman; Aria Cendana Kusuma
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 4 No. 2 (2026): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 4 Nomor 2 June - September
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v4i2.502

Abstract

Produktivitas kerja karyawan merupakan salah satu faktor penting dalam mendukung pencapaian tujuan perusahaan. Salah satu faktor yang diduga memengaruhi produktivitas kerja karyawan adalah work engagement, yaitu keterikatan karyawan terhadap pekerjaannya, serta pengalaman kerja yang diperoleh melalui masa kerja dan kemampuan dalam melaksanakan tugas. Tujuan penelitian ini adalah untuk mengetahui pengaruh work engagement dan pengalaman kerja terhadap produktivitas kerja karyawan pada Apotek Gama Kota Serang, baik secara parsial maupun secara simultan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Teknik pengambilan sampel menggunakan teknik sampel jenuh dengan populasi dan sampel sebanyak 60 responden. Analisis data dilakukan menggunakan SPSS Versi 26. Hasil penelitian menunjukkan bahwa hipotesis pertama nilai signifikansi sebesar 0,009 lebih kecil dari 0,05 (0,009 < 0,05) maka Ha diterima. Hipotesis kedua nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 (0,000 < 0,05). Hipotesis ketiga nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 (0,000 < 0,05) maka Ha diterima. Kesimpulan penelitian menunjukkan bahwa work engagement dan pengalaman kerja berpengaruh positif dan signifikan baik secara parsial maupun secara simultan terhadap produktivitas kerja karyawan pada Apotek Gama Kota Serang
Pengaruh Gaya Kepemimpinan dan Adaptasi Teknologi Kerja terhadap Kinerja Karyawan pada Divisi Incoming Subcont di PT XYZ Yulis Ananda Putri; Khaeruman Khaeruman; Aria Cendana Kusuma
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 4 No. 2 (2026): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 4 Nomor 2 June - September
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v4i2.503

Abstract

Kinerja karyawan merupakan indikator penting dalam pencapaian tujuan perusahaan. Hasil pra survei pada Divisi Incoming Subcont PT XYZ menunjukkan adanya permasalahan pada gaya kepemimpinan dan adaptasi teknologi kerja yang diduga memengaruhi kinerja karyawan. Penelitian ini bertujuan menganalisis pengaruh gaya kepemimpinan dan adaptasi teknologi kerja terhadap kinerja karyawan, baik secara parsial maupun simultan. Penelitian menggunakan metode kuantitatif dengan pendekatan asosiatif kausal. Sampel berjumlah 40 karyawan dengan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SPSS 26 meliputi uji instrumen, asumsi klasik, regresi linear berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian menunjukkan bahwa gaya kepemimpinan dan adaptasi teknologi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Uji t menunjukkan gaya kepemimpinan (t = 8,817; sig. 0,000) dan adaptasi teknologi kerja (t = 2,226; sig. 0,029) berpengaruh signifikan. Secara simultan, uji F menghasilkan nilai 104,568 dengan signifikansi 0,000. Dengan demikian, gaya kepemimpinan dan adaptasi teknologi kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan, sehingga perusahaan perlu menerapkan kepemimpinan yang efektif serta mengelola adaptasi teknologi kerja untuk meningkatkan kinerja karyawan.
THE EFFECT OF ORGANIZATIONAL CLIMATE AND WORK ENGAGEMENT ON EMPLOYEE JOB SATISFACTION AT THE STATE ASSETS AND AUCTION SERVICE OFFICE (KPKNL) SERANG Tia Agustin; Khaeruman Khaeruman; Aria Cendana Kusuma
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.502

Abstract

This study aims to analyze the influence of organizational climate and work engagement on employee job satisfaction at the State Assets and Auction Service Office (KPKNL) Serang. The study uses a quantitative approach with a causal associative research design. The study population consisted of 41 employees, all of whom were sampled using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS, supported by instrument tests, classical assumption tests, coefficient of determination tests, partial tests (t-tests), and simultaneous tests (F-tests). The results of the study indicate that organizational climate and work engagement have a positive and significant effect on employee job satisfaction, both partially and simultaneously. Partially, organizational climate obtained a t-value of 5.179, which is greater than the t-table of 2.0243 with a significance value of 0.001 <0.05. In contrast, work engagement obtained a t-value of 2.058, which is greater than the t-table of 2.0243 with a significance value of 0.046 <0.05. Simultaneously, the calculated F value was 24.083, which was greater than the F table of 3.245 with a significance value of 0.001 < 0.05. The results of the study indicate that organizational climate and work engagement together have a significant influence on employee job satisfaction at KPKNL Serang. This finding indicates that the creation of a conducive organizational climate and increasing employee work engagement are important factors in increasing job satisfaction. This study is expected to be a reference for KPKNL Serang in formulating more effective human resource management policies to create a supportive work environment and increase employee job satisfaction.
AN ANALYSIS OF THE EFFECTS OF COMPENSATION AND WORK ENGAGEMENT ON EMPLOYEE PERFORMANCE IN THE PRODUCTION DEPARTMENT AT PT PANELINDO FURNITECH MULTIGUNA, SERANG REGENCY Siti Muhaeni Indriyanti; Khaeruman Khaeruman; Aria Cendana Kusuma
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 6 No. 2 (2026): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v6i2.503

Abstract

This study aims to examine the influence of K compensation and work engagement on employee performance, both partially and simultaneously, within the production department of PT Panelindo Furnitech Multiguna in Serang Regency, which has experienced a downward trend in production target achievement since March 2026, allegedly due to sub-optimal management of these two factors. This study employs a survey method using a quantitative approach. The study population and sample comprised all 77 employees in the production department, using a saturation sampling technique. Data were collected through observation, literature review, and a Likert-scale questionnaire, and subsequently analyzed using SPSS version 25 via classical assumption tests, multiple linear regression, the coefficient of determination test, the t-test, and the F-test. The results indicate that Compensation (X1 ) has a positive and significant effect on Employee Performance (Y) (tcalculated  8.842 > ttable 1.66543; sig. < 0.001), whilst Job Commitment (X2 ) showed a negative relationship with tcalculated  -2.531 and sig. 0.013. Taken together, Compensation and Job Commitment have a significant effect on Employee Performance (Fcalculated  40.623 > Ftable  3.120; sig. < 0.001), with a coefficient of determination (R²) of 0.523 or 52.3%. It is concluded that compensation is the most dominant factor in improving Employee Performance in this study.
PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION KARYAWAN PADA BAGIAN PRODUKSI DI PT XYZ Nurita Aliffia Sugiyanti; Khaeruman Khaeruman; Aria Cendana Kusuma
Bhinneka Multidisiplin Journal Vol. 3 No. 4 (2026): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v3i4.119

Abstract

Effective human resource management is essential for ensuring the continuity of company operations, particularly in production divisions characterized by high work pressure. PT XYZ, an agribusiness company in the poultry sector, faces issues related to employees’ Turnover Intention in the production division, which are suspected to be influenced by working conditions and levels of job satisfaction. This study aims to examine the effect of the work environment on Turnover Intention, the effect of job satisfaction on Turnover Intention, and the simultaneous effect of both variables on the Turnover Intention of production employees. This study employed a survey method with a quantitative approach. The population and sample consisted of 43 production employees, using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 27. The results showed that the work environment had a significant effect on Turnover Intention (tcalculated = 2.101 > ttable = 2.021; sig. = 0.042). Job satisfaction also had a significant effect on Turnover Intention (tcalculated = 4.705 > ttable = 2.021; sig. = 0.001). Simultaneously, the work environment and job satisfaction had a significant effect on Turnover Intention (Fcalculated = 71.171 > Ftable = 3.232; sig. = 0.001). It can be concluded that the work environment and job satisfaction, both partially and simultaneously, play an important role in reducing employees’ Turnover Intention. Therefore, the company needs to continuously improve both aspects.
Pendampingan Pembuatan Irigasi Selang Piping dalam Budidaya Melon di Desa Mandalasari, Kecamatan Kaduhejo, Kabupaten Pandeglang Faridatul Maharani; Abdul Bahits; Aria Cendana Kusuma; Nadya Khairunisa; Angger Faiz Aulia Bintang Pratama5; Astiannur Arijzahro Afifah; Rini Hernita
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 5 (2026): SEPTEMBER-OKTOBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2h9jtz23

Abstract

Melon merupakan komoditas hortikultura yang sangat bergantung pada ketersediaan air selama masa pertumbuhannya, sehingga diperlukan sistem irigasi yang efisien untuk mendukung produksi yang optimal. Salah satu metode yang diterapkan petani adalah sistem irigasi selang piping, yaitu teknik irigasi tetes yang dimodifikasi menggunakan selang plastik berlubang yang dipasang di atas mulsa plastik. Pengabdian ini bertujuan untuk mengetahui proses pemasangan dan penerapan sistem irigasi selang piping dalam budidaya bibit melon pada kebun milik Bapak H. Deni di Desa Mandalasari, Kecamatan Kaduhejo, Kabupaten Pandeglang. Metode yang digunakan adalah observasi dan wawancara langsung dengan pemilik kebun. Hasil pengabdian menunjukkan bahwa sistem selang piping mampu mendistribusikan air secara merata dan efisien ke setiap lubang tanam, mengurangi penguapan air karena tertutup mulsa, serta mempermudah proses penyiraman pada bibit melon dalam jumlah banyak. Selain itu, sistem ini menghemat waktu dan tenaga kerja serta membantu menjaga kelembapan tanah dan kestabilan iklim mikro di sekitar perakaran. Namun demikian, ditemukan beberapa kendala, di antaranya penyumbatan selang akibat endapan kotoran serta perlunya perawatan rutin terhadap jaringan irigasi. Secara keseluruhan, sistem irigasi selang piping merupakan inovasi yang praktis dan adaptif yang dapat diterapkan petani untuk meningkatkan efisiensi dan produktivitas budidaya melon.
Co-Authors Abidzar, Muhammad Daffa Ahmad Mukhlis, Ahmad Aini Fitriani Alkhaliq, Barkah Angger Faiz Aulia Bintang Pratama5 Antika, Windi Astiannur Arijzahro Afifah BAHITS, ABDUL Barkah Alkhaliq Devi Rosalina Dewi, Gita Silviana Faridatul Maharani Fatari, Fatari Fatimah, Andini Nur Fauji, Ade Fifin Tia Rohniati Hafidz Hanafiah Irma Nurmala Dewi Irma Nurmala Dewi Khaeruman Lismayada Wardani Mahuda, Isnaini Mamay Komarudin Mega Kurnia Meilisa, Ranny Mila Meilisa Nadya Khairunisa Natalia Sari Nurita Aliffia Sugiyanti Putri, Nezly Nurlia Rini Hernita Siti Muhaeni Indriyanti Sri Yunita Suflani Surani, Dewi Tabroni Tia Agustin Yulis Ananda Putri