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Pendampingan Pemasaran pada UMKM Kelurahan Muggut, Kecamatan Wungu, Kabupaten Madiun Amri Amrulloh; Fachri Aditya
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.84

Abstract

Marketing is carried out in order to introduce products and services to potential consumers. MSMEs as supporting the country's economy also need marketing media to increase interest in potential buyers. This community service program is carried out on MSMEs in Madiun Regency, namely the Bengkel Truk Hartono and Warung Mbak Tut. The activity was carried out for 2 weeks from January 3 to 17, 2022. Finally the Bengkel Truk Hartono was assisted to create and use a membership program as a promotional step and Warung Mbak Tut used google my business as a marketing medium
Kinerja Keuangan Perusahaan Sub Sektor Rokok yang Terdaftar di Bursa Efek Indonesia Periode 2016-2020 Amri Amrulloh; Koerniawan Dwi Wibawa; Rahma Nur Fadilla; Fachri Aditya
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 2 No. 2 (2022): Article Research Volume 2 Issue 2, Juli 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v2i2.1829

Abstract

Penilaian kinerja keuangan perusahaan sangat penting dilakukan untuk mengetahui kondisi keuangan perusahaan sehingga dapat diketahui tingkat keberhasilan perusahaan  selama periode tertentu dan sebagai bahan evaluasi bagi pihak manajemen. Data yang digunakan dalam penelitian ini yaitu laporan keuangan perusahaan sub sektor rokok yang terdaftar di Bursa Efek Indonesia periode tahun 2016-2020. Teknik analisis data dalam penelitian ini yaitu melakukan analisis rasio keuangan yang meliputi: rasio likuiditas, rasio solvabilitas, rasio profitabilitas, dan rasio aktivitas. Hasil penelitian menunjukkan  bahwa untuk rasio likuiditas PT. Hanjaya Mandala Sampoerna Tbk. dan PT. Wismilak Inti Makmur Tbk. menunjukkan kinerja keuangan dalam kondisi baik, pada rasio solvabilitas PT. Gudang Garam Tbk, PT. Hanjaya Mandala Sampoerna Tbk. dan PT. Wismilak Inti Makmur Tbk. menunjukkan kinerja keuangan dalam kondisi baik, sedangkan pada rasio profitabilitas dan rasio aktivitas kinerja keuangan perusahaan sub sektor rokok dalam kondisi yang kurang baik karena memiliki nilai yang cukup rendah dan di bawah standar industri.
THE EFFECT OF FACILITIES AND PROMOTIONS ON REVISIT INTENTION TO MANGGA DUA SQUARE IN NORTH JAKARTA Adlina Firzana; Fachri Aditya; Imas Chandra Pratiwi; Riza Hadikusuma
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8026

Abstract

A significant decline in the number of visitors can disrupt the cash flow of the managing company and limit its ability to develop facilities. This study aims to determine the extent to which facilities and promotion influence revisit intention at Mangga Dua Square. The research employed a quantitative method with a PLS-SEM approach using SmartPLS software version 4.1.1.2. Data were collected through questionnaires using purposive sampling, resulting in a sample of 400 respondents. The survey was distributed online via Google Forms. The results show that facilities have a positive and significant effect on revisit intention. This indicates that the better the available facilities, the higher the revisit intention to Mangga Dua Square, North Jakarta. Promotion also has a positive and significant effect on revisit intention. This means that the more precise and consistent the promotional strategy, the more it increases visitors’ intention to return to Mangga Dua Square. Facilities and promotion together have a significant influence on revisit intention, with an f-statistic value of 439.764 and an R-square value of 0.689, meaning that the variables of facilities and promotion can explain 68.9% of revisit intention, while the remaining 31.1% is influenced by other factors not covered in this study.
INOVASI DALAM USAHA MIKRO KECIL DAN MENENGAH (UMKM) DAN FAKTOR-FAKTOR YANG MEMPENGARUHI HAL TERSEBUT (UMKM Industri Kreatif Kota Depok) Wahyudi Utomo; Ni Made Widhi Sugianingsih; Fachri Aditya; Meisa Sofia; M Ikhsan; Yoshua Ardy Putra
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7564

Abstract

This research aims to determine the level of readiness of MSMEs with the forms and innovation strategies implemented. Innovation itself is a combination of new ideas, changes, and innovation indices – a combination of innovation behavior – hereafter called innovation. The limitation of previous empirical research is that it has not integrated leadership factors, organizational structure, and service orientation as determinants that influence innovation. Referring to these problems, the aim of this research is to describe innovation in MSMEs, to describe leadership factors, organizational structure and service orientation towards innovation in MSMEs, as well as analyze the relationship model between leadership, structure and service orientation. Based on this, this research seeks to describe innovation in Depok City Creative Industry MSMEs through leadership factors, organizational structure and service orientation as well as analyzing the relationship model between leadership, structure and service orientation. Referring to a theoretical perspective, the nature of this research is explanatory research, which relies on a hypothetico-deductive method with a quantitative approach. The try out method was used in this research with data obtained through one data collection (questionnaire withdrawal). Data analysis is quantitative statistics. Research findings show that there is a significant influence on leadership variables on innovation, but not on organizational structure and service orientation variables. Both variables were not found to have a significant influence on innovation. The centralization of authority in terms of work and decision making strengthens the view that the organization is considered a mechanistic type of organization. Referring to these findings, factors that are thought not to have a positive influence on innovation need to be reviewed and their role increased in the future so that organizations are encouraged to become organic organizations through the distribution of power and authority evenly distributed among members.
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian pada Kue Pancong Lumer Kitchenette Cabang Depok Fachri Aditya; Arizal Putra Pratama; Ratri Kurniasari; Amri Amrulloh
JURNAL ECONOMINA Vol. 3 No. 1 (2024): JURNAL ECONOMINA, Januari 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i1.1128

Abstract

Tujuan penelitian ini adalah untuk mengetahui apakah ada hubungan antara variabel harga dan promosi dengan keputusan pelanggan untuk membeli produk kue Pancong Lumer Kitchenete. Diharapkan penelitian ini akan membantu Pancong Lumer Kitchenete memperbaiki harga dan promosi mereka sehingga pelanggan dapat membuat keputusan yang lebih baik tentang apa yang mereka beli. Dalam penelitian ini, pendekatan kuantitatif digunakan, dan metode penentuan sampel yang digunakan adalah accidental sampling. Sebanyak 91 orang yang menjawab diambil sampel. Uji validitas dan reliabilitas digunakan untuk menguji instrumen. Studi ini menggunakan regresi linear berganda, koefisien determinasi (R Square), uji T, dan uji F untuk menganalisis data. Data diproses menggunakan program SPSS 16 untuk Windows. Berdasarkan hasil R Square 74,4% variabel harga (X1) dan promosi (X2) mempengaruhi keputusan pembelian (Y) sedangkan sisanya 25,6% dijelaskan oleh faktor- faktor lain yang tidak disertakan dalam model penelitian ini.
Innovation-Based Entrepreneurship Model: An Analysis of Factors Driving Sustainable Business Growth Among Young Entrepreneurs Ni Made Widhi; Fachri Aditya
Journal of Business Administration and Entrepreneurship Innovation Vol. 1 No. 1 (2024): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v1i01.7322

Abstract

This study examines the Innovation-Based Entrepreneurship (IBE) model to identify the factors that drive sustainable business growth among young entrepreneurs. Recognizing that innovation and entrepreneurial orientation are vital in navigating dynamic markets, this research analyzes how these elements contribute to long-term business growth and sustainability. Data were gathered from a sample of 200 young entrepreneurs across different sectors, and analysis was conducted using SPSS to evaluate relationships among innovation capabilities, entrepreneurial orientation, and support systems, such as mentorship and financial access. Findings indicate that innovation capabilities and a strong entrepreneurial orientation significantly impact sustainable business growth, and the availability of external support further strengthens this relationship. These results provide a foundation for enhancing entrepreneurship development strategies.
The Influence of Customer Experience on Repurchase Behavior in the E-Commerce Industry: A Case Study of April Eyewear on Shopee Fachri Aditya; Narulita Syarweny; Haris Satria Putra
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 1 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i01.7773

Abstract

This study aims to examine the influence of customer experience on repurchase behavior within the Indonesian e-commerce industry, with a specific focus on April Eyewear's presence on the Shopee platform. It investigates how various aspects of the customer journey, from initial product interaction to post-purchase support, contribute to a customer's decision to make repeat purchases. Drawing upon qualitative observations from the Shopee platform, this research explores how elements such as clear product information, efficient ordering processes, responsive customer service, and effective return policies shape the customer's perception and drive subsequent purchasing decisions. Findings are expected to highlight that a consistently positive customer experience is a critical driver for fostering brand loyalty (Yasa et al., 2020) and, consequently, encouraging repurchase behavior in the competitive online marketplace (Bolton et al., 2018). This study provides valuable insights for e-commerce businesses seeking to enhance customer retention and sustain long-term growth
The Sales Process For Meeting Room Reservations At Hotel Neo Tendean South Jakarta Hana Nurdina; Annisa Nur Hasanah; Taufik Akbar; Fachri Aditya; Nuria Puspitasari
Journal of Business Administration and Entrepreneurship Innovation Vol. 2 No. 2 (2025): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v2i02.7901

Abstract

This research examines the sales process for meeting room reservations at Hotel Neo Tendean South Jakarta. The hotel industry in Jakarta, a major business hub, is experiencing significant growth, driven by the high demand for MICE (Meetings, Incentives, Conferences, and Exhibitions) facilities rather than solely tourism. Meeting rooms are crucial amenities, adding value for clients who require comfortable spaces with technical and catering support. Hotel Neo Tendean implements a systematic and structured sales process, from initial promotion via telemarketing to post-event services. This study aims to explain this comprehensive sales procedure, identify the obstacles encountered, and present the solutions implemented. The findings provide practical insights into effective meeting room sales strategies within the hotel industry, contributing to improved service quality and client satisfaction.
EVALUATION OF SALES ADMINISTRATION INFORMATION SYSTEMS IN SUPPORTING CUSTOMER COMPLAINT SERVICES AT PT TRANS RETAIL INDONESIA Amalina Yusdianti; Indah Permatasari; Fachri Aditya; wahyudi Utomo
Journal of Business Administration and Entrepreneurship Innovation Vol. 3 No. 1 (2026): Journal of Business Administration and Entrepreneurship Innovation
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/baei.v3i1.8554

Abstract

This study evaluates the Sales Administration Information System at PT Trans Retail Indonesia using the PIECES framework to assess its support for customer complaint services. Adopting a descriptive qualitative methodology, data were gathered via in-depth interviews, field observations, and document reviews. Findings reveal significant integration bottlenecks, notably a "Throughput-Response Time Paradox" and the prevalence of "double jobs" caused by manual redundant data entry. While the system provides accurate basic data, it lacks the real-time departmental integration required for efficient resolution. Consequently, the research recommends a strategic transition toward an integrated Sales Force Automation model and a web-based omnichannel complaint portal. These recommendations aim to bridge information silos, reduce operational friction, and align the system with the "6A" framework of service excellence to ensure faster response times and a seamless flow of data within the Surabaya regional operations