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Pendampingan Pemasaran pada UMKM Kelurahan Muggut, Kecamatan Wungu, Kabupaten Madiun Amri Amrulloh; Fachri Aditya
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.84

Abstract

Marketing is carried out in order to introduce products and services to potential consumers. MSMEs as supporting the country's economy also need marketing media to increase interest in potential buyers. This community service program is carried out on MSMEs in Madiun Regency, namely the Bengkel Truk Hartono and Warung Mbak Tut. The activity was carried out for 2 weeks from January 3 to 17, 2022. Finally the Bengkel Truk Hartono was assisted to create and use a membership program as a promotional step and Warung Mbak Tut used google my business as a marketing medium
Kinerja Keuangan Perusahaan Sub Sektor Rokok yang Terdaftar di Bursa Efek Indonesia Periode 2016-2020 Amri Amrulloh; Koerniawan Dwi Wibawa; Rahma Nur Fadilla; Fachri Aditya
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 2 No. 2 (2022): Article Research Volume 2 Issue 2, Juli 2022
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v2i2.1829

Abstract

Penilaian kinerja keuangan perusahaan sangat penting dilakukan untuk mengetahui kondisi keuangan perusahaan sehingga dapat diketahui tingkat keberhasilan perusahaan  selama periode tertentu dan sebagai bahan evaluasi bagi pihak manajemen. Data yang digunakan dalam penelitian ini yaitu laporan keuangan perusahaan sub sektor rokok yang terdaftar di Bursa Efek Indonesia periode tahun 2016-2020. Teknik analisis data dalam penelitian ini yaitu melakukan analisis rasio keuangan yang meliputi: rasio likuiditas, rasio solvabilitas, rasio profitabilitas, dan rasio aktivitas. Hasil penelitian menunjukkan  bahwa untuk rasio likuiditas PT. Hanjaya Mandala Sampoerna Tbk. dan PT. Wismilak Inti Makmur Tbk. menunjukkan kinerja keuangan dalam kondisi baik, pada rasio solvabilitas PT. Gudang Garam Tbk, PT. Hanjaya Mandala Sampoerna Tbk. dan PT. Wismilak Inti Makmur Tbk. menunjukkan kinerja keuangan dalam kondisi baik, sedangkan pada rasio profitabilitas dan rasio aktivitas kinerja keuangan perusahaan sub sektor rokok dalam kondisi yang kurang baik karena memiliki nilai yang cukup rendah dan di bawah standar industri.
THE EFFECT OF FACILITIES AND PROMOTIONS ON REVISIT INTENTION TO MANGGA DUA SQUARE IN NORTH JAKARTA Adlina Firzana; Fachri Aditya; Imas Chandra Pratiwi; Riza Hadikusuma
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8026

Abstract

A significant decline in the number of visitors can disrupt the cash flow of the managing company and limit its ability to develop facilities. This study aims to determine the extent to which facilities and promotion influence revisit intention at Mangga Dua Square. The research employed a quantitative method with a PLS-SEM approach using SmartPLS software version 4.1.1.2. Data were collected through questionnaires using purposive sampling, resulting in a sample of 400 respondents. The survey was distributed online via Google Forms. The results show that facilities have a positive and significant effect on revisit intention. This indicates that the better the available facilities, the higher the revisit intention to Mangga Dua Square, North Jakarta. Promotion also has a positive and significant effect on revisit intention. This means that the more precise and consistent the promotional strategy, the more it increases visitors’ intention to return to Mangga Dua Square. Facilities and promotion together have a significant influence on revisit intention, with an f-statistic value of 439.764 and an R-square value of 0.689, meaning that the variables of facilities and promotion can explain 68.9% of revisit intention, while the remaining 31.1% is influenced by other factors not covered in this study.
INOVASI DALAM USAHA MIKRO KECIL DAN MENENGAH (UMKM) DAN FAKTOR-FAKTOR YANG MEMPENGARUHI HAL TERSEBUT (UMKM Industri Kreatif Kota Depok) Wahyudi Utomo; Ni Made Widhi Sugianingsih; Fachri Aditya; Meisa Sofia; M Ikhsan; Yoshua Ardy Putra
Jurnal Administrasi Profesional Vol 6 No 1 (2025): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v6i1.7564

Abstract

This research aims to determine the level of readiness of MSMEs with the forms and innovation strategies implemented. Innovation itself is a combination of new ideas, changes, and innovation indices – a combination of innovation behavior – hereafter called innovation. The limitation of previous empirical research is that it has not integrated leadership factors, organizational structure, and service orientation as determinants that influence innovation. Referring to these problems, the aim of this research is to describe innovation in MSMEs, to describe leadership factors, organizational structure and service orientation towards innovation in MSMEs, as well as analyze the relationship model between leadership, structure and service orientation. Based on this, this research seeks to describe innovation in Depok City Creative Industry MSMEs through leadership factors, organizational structure and service orientation as well as analyzing the relationship model between leadership, structure and service orientation. Referring to a theoretical perspective, the nature of this research is explanatory research, which relies on a hypothetico-deductive method with a quantitative approach. The try out method was used in this research with data obtained through one data collection (questionnaire withdrawal). Data analysis is quantitative statistics. Research findings show that there is a significant influence on leadership variables on innovation, but not on organizational structure and service orientation variables. Both variables were not found to have a significant influence on innovation. The centralization of authority in terms of work and decision making strengthens the view that the organization is considered a mechanistic type of organization. Referring to these findings, factors that are thought not to have a positive influence on innovation need to be reviewed and their role increased in the future so that organizations are encouraged to become organic organizations through the distribution of power and authority evenly distributed among members.