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All Journal International Journal of Business Economics (IJBE) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Arus Jurnal Sosial dan Humaniora
Ester Hervina Sihombing
Politeknik Unggul LP3M
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Efforts to Increase Customer Loyalty Forex Trading Judging from the Elements of Trust and Relationships Emotional Mhd Ismail Magfur; Nasib Nasib; Debora Tambunan; Ester Hervina Sihombing; Widy Hastuty HS
International Journal of Business Economics (IJBE) Vol 3, No 2 (2022): March - August
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v3i2.9370

Abstract

This study aims to determine the effect of trust and emotional relationships partially and simultaneously on customer loyalty in forex trading at the European Rexchanger Trading Company Graha Medan. The research approach used is quantitative research. The population in this study consisted of all customers of the European Rexchanger company Graha Medan Branch, amounting to 2700 people. The sampling technique used was accidental sampling where 96 regular customers at Rexchanger Europe Graha Medan Branch. Questionnaires were selected in this study as a data collection technique. The results of this study partially positive effect on customer trust and emotional relationships partially positive effect on customer trust. Simultaneous test results (Test f) trust and emotional relationships have a positive and significant effect on customer loyalty in Forex trading. The result of the determination test is that 72.7% of the variation in the dependent variable, namely Trust and Emotional Relationships, has a contribution to customer loyalty in Forex trading. While the remaining 28.3% is influenced by other variables outside the variables studied.
Utilization of Digital Marketing in Raising Brand and Trust for Spicy Porridge Products in Harapan Village SMEs New Sei Lepan District, Langkat Regency Ahmad Fadli; Amin Hou; Martin; Widy Hastuty Hs; Ester Hervina Sihombing; Sabaruddin Chaniago; Ratih Amelia
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v3i2.1963

Abstract

The current problem in the production of this porridge is that sales are made only to the surrounding community. This happens because many people outside the region are not aware of the existence of the spicy porridge because no branding has been carried out and trust in the spicy porridge product is not yet strong. To overcome this, the solution offered to SME partners is by utilizing social media in building a brand image and finding the most suitable packaging through social media. These activities are carried out such as assistance in making social media and website creation, improving production management, Organizing Focus Group Discussion (FGD) activities in the form of socializing the use of social media, utilizing Viral Marketing social media by uploading as often as possible related to spicy porridge products and finally Hastag services. and Google Trends can be part of a strategy to increase sales. The results of the activity can be concluded that (1) this PKM activity is successful, it can increase the understanding of SME partners in utilizing information technology such as social media in building a brand image, (2) In solving problems related to porridge packaging, SME partners have been able to find attractive packaging with utilizing social media and (3) PKM activities are found to be fun and in accordance with their objectives, and participants will feel happier if this activity is continued with collaboration between the service team and SME partners.
THE EFFECT OF WORK ETHIC AND JOB RESPONSIBILITY ON ACHIEVEMENT MOTIVATION WITH THE MODERATING VARIABLE OF THE WORK ENVIRONMENT AT PT YANMAR JAYA ELECTRIC Amin Hou; Ester Hervina Sihombing; Prianda Pebri; Ratih Amelia; Ahmad Fadli
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Achievement motivation of employees at PT Yanmar Jaya Electrik can appear when their work ethic and if they have good responsibilities towards their work. However, the high and low achievement motivation can also be influenced by a good work environment. The results of this study used a sample of 100 permanent employees who had worked for 5 years and the results showed (1) the significant level of work ethic variable of 0.025 was smaller at = 0.05. So from the test results it is stated that partially the work ethic variable (X1) has a significant effect on employee achievement motivation (Y) at PT Yanmar Jaya Electric, (2) Position Responsibilities Variable with a significant level of 0.029 is smaller at = 0.05 then Partially, the Job Responsibility variable (X2) has a significant effect on employee achievement motivation (Y) at PT Yanmar Jaya Electric (3) Moderate 1 Variable (X1*Z) with a significant level of 0.016 is smaller at = 0.05. It means that the moderating variable of the work environment can moderate the relationship between work ethic and achievement motivation. (4) Moderate variable 2 (X2*Z) has a significant level of 0.423 which is greater at = 0.05. So it means that the moderating variable of the work environment is not able to moderate job responsibilities on achievement motivation
Strengthening Digital Literacy in Determining the Attitude of Milenials in Online Shopping in SMA Yaspenmas Ratna Sari; Ahmad Fadli; Amin Hou; Ester Hervina Sihombing; Ratih Amelia
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i1.2265

Abstract

The use of digital media, which is currently a necessity for almost all human activities, creates many positive things that are useful for humans but also creates various negative consequences such as fraud, disturbed privacy and incorrect information (hoaxes) which are considered a serious problem in the digital era. . This indicates the low digital literacy of the community. The problems that arise are the large number of Internet users and the high frequency of people accessing information content and social media, especially among students and the millennial generation not accompanied by sufficient skills and knowledge which can result in losses for users, the rise of emerging online shopping applications is currently a phenomenon that changes the pattern of transactions from those that used to be offline now can be done by shopping, but this change in pattern has consequences for the seller and buyers in the form of losses and fraud that might occur if users of this application do not properly understand the ins and outs of it. This community service uses training and counseling methods as well as practices on how to use digital media as a way to shop online for students (students) so they can understand and be wise in utilizing digital media through increasing understanding of digital literacy with digital skills, digital culture, digital ethics, and digital safety
THE INFLUENCE OF MARKETING AND AFFILIATE MARKETING COMMUNICATIONS ON INCREASING SALES VOLUME ( Study The Case of Online Merchants on the Shopee Marketplace in Medan City) Ester Hervina Sihombing; Martin Martin; Nasib Nasib; Debora Tambunan; Ratih Amelia
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Study This aim is To know the influence of communication marketing and affiliate marketing on sales volume to online merchants in the shop marketplace city of Medan. Type study This is a study quantitative, the population in the study is whole Online traders at the Shopee Marketplace in Medan City, totaling 325 people. The sampling technique used in this study This is there simple random sampling with several samples of as many as 76 people. Data analysis techniques in research This uses Structural Equation Modeling ( SEM ) based on Variance version 4. Results from the study This is Influence Communication marketing to sales volume online traders at the Shopee marketplace in Medan city have a coefficient track of 0.252 with mark probability of 0.043 <0.05. Effect of affiliate marketing on sales volume online traders at the Shopee marketplace in Medan City have a coefficient track of 0.868. with a mark probability of 0.000 <0.05. communication marketing and affiliate marketing influence on sales volume to online traders in the marketplace shop the city of Medan has a coefficient track of 0.749 and a coefficient track of 0.307
Efforts to Increase Investment Awareness Desa Harapan Baru Nasib Nasib; Sabaruddin Chaniago; Widy Hastuty HS; Ratih Amelia; Ester Hervina Sihombing
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v2i2.1368

Abstract

This community service activity was carried out on the youth of Harapan Baru Village, Sei Lepan District, Langkat Regency. This activity is in the form of a workshop or training which is carried out with socialization by providing materials or modules on tips for successful investing, especially at a young age in village youth. So it is hoped that the partners have a good understanding of investing even in the village. Then the targets to be achieved through this service activity are (1) partners know what the first step is to invest, especially in rural areas, (2) partners can classify which investments have a high level of failure risk, (3) partners have awareness the importance of investing even though they are still at a young age.
Socialization of The Importance of Knowing The Benefits of Investments and Financial Securities in Budisatriya Medan Vocational School Amin Hou; Ester Hervina Sihombing; Sabaruddin Chaniago; Ahmad Rivai; Nasib; Martin; Ratih Amelia; Manda Dwipayani Bhastary; Widy Hastuty HS; Ahmad Fadli
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v5i1.3158

Abstract

There are various types of investment to choose from. Starting from real investments in physical form such as land, houses and gold as well as non-real investments in the financial sector. An example of non-real investment is investment in the financial sector such as in the capital market. Many students still don't understand the benefits of investing For this reason, education in the form of training given to students about the benefits of financial investment and the capital market will certainly be a door to change in character for students to be braver in making various investment choices in the future. The solution offered for community service carried out at SMK S Budisatrya Medan is in the form of presenting material about the benefits of investment and various ways of making financial investments in the current money market or capital market.
Pengaruh Digital Marketing dan Penanganan Keluhan terhadap Loyalitas Pelanggan Coffe Shop di Kota Medan Ester Hervina Sihombing; Nasib; Adi Harianto; Mhd Restu Razaq; Amin Hou
Arus Jurnal Sosial dan Humaniora Vol 4 No 2: Agustus (2024)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v4i2.540

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran digital dan penanganan keluhan terhadap loyalitas pelanggan di kedai kopi di Kota Medan. Pendekatan yang digunakan adalah kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data primer. Sebanyak 300 responden pengunjung kedai kopi di Kota Medan dipilih secara acak sebagai sampel penelitian. Data dianalisis menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa pemasaran digital memiliki pengaruh yang signifikan terhadap loyalitas pelanggan di kedai kopi. Selain itu, penelitian ini menemukan bahwa penanganan keluhan pelanggan yang efektif juga meningkatkan loyalitas pelanggan di kedai kopi. Namun, penelitian ini menemukan bahwa penanganan keluhan hanya memiliki pengaruh yang moderat terhadap loyalitas pelanggan jika dibandingkan dengan pemasaran digital. Implikasi dari penelitian ini adalah bahwa strategi pemasaran digital yang efektif dapat menjadi kunci untuk meningkatkan loyalitas pelanggan di kedai kopi. Selain itu, penerapan sistem yang baik untuk menangani keluhan pelanggan sangat penting untuk mempertahankan loyalitas pelanggan. Pengelola kedai kopi di Kota Medan dapat menggunakan temuan ini untuk mengembangkan strategi pemasaran digital yang lebih efektif dan meningkatkan pengalaman pelanggan dalam menangani keluhan mereka. Penelitian lebih lanjut disarankan untuk mempertimbangkan variabel lain yang dapat memengaruhi loyalitas pelanggan, seperti kualitas dan harga produk.
Co-Authors Adi Harianto Ahmad Fadli Amin Hou Chaniago, Sabaruddin Debora Tambunan Manda Dwipayani Bhastary Martin Martin Mhd Ismail Magfur Mhd Restu Razaq Razaq Nasib Prianda Pebri Ratih Amelia, Ratih Ratna Sari Rivai, Ahmad Widy Hastuty HS