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All Journal International Journal of Business Economics (IJBE) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi
Ester Hervina Sihombing
Politeknik Unggul LP3M
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Physics Social Sciences Other

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Journal : GANDRUNG: Jurnal Pengabdian Kepada Masyarakat

 1 
Utilization of Digital Marketing in Raising Brand and Trust for Spicy Porridge Products in Harapan Village SMEs New Sei Lepan District, Langkat Regency Ahmad Fadli; Amin Hou; Martin; Widy Hastuty Hs; Ester Hervina Sihombing; Sabaruddin Chaniago; Ratih Amelia
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2022): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v3i2.1963

Abstract

The current problem in the production of this porridge is that sales are made only to the surrounding community. This happens because many people outside the region are not aware of the existence of the spicy porridge because no branding has been carried out and trust in the spicy porridge product is not yet strong. To overcome this, the solution offered to SME partners is by utilizing social media in building a brand image and finding the most suitable packaging through social media. These activities are carried out such as assistance in making social media and website creation, improving production management, Organizing Focus Group Discussion (FGD) activities in the form of socializing the use of social media, utilizing Viral Marketing social media by uploading as often as possible related to spicy porridge products and finally Hastag services. and Google Trends can be part of a strategy to increase sales. The results of the activity can be concluded that (1) this PKM activity is successful, it can increase the understanding of SME partners in utilizing information technology such as social media in building a brand image, (2) In solving problems related to porridge packaging, SME partners have been able to find attractive packaging with utilizing social media and (3) PKM activities are found to be fun and in accordance with their objectives, and participants will feel happier if this activity is continued with collaboration between the service team and SME partners.
Strengthening Digital Literacy in Determining the Attitude of Milenials in Online Shopping in SMA Yaspenmas Ratna Sari; Ahmad Fadli; Amin Hou; Ester Hervina Sihombing; Ratih Amelia
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i1.2265

Abstract

The use of digital media, which is currently a necessity for almost all human activities, creates many positive things that are useful for humans but also creates various negative consequences such as fraud, disturbed privacy and incorrect information (hoaxes) which are considered a serious problem in the digital era. . This indicates the low digital literacy of the community. The problems that arise are the large number of Internet users and the high frequency of people accessing information content and social media, especially among students and the millennial generation not accompanied by sufficient skills and knowledge which can result in losses for users, the rise of emerging online shopping applications is currently a phenomenon that changes the pattern of transactions from those that used to be offline now can be done by shopping, but this change in pattern has consequences for the seller and buyers in the form of losses and fraud that might occur if users of this application do not properly understand the ins and outs of it. This community service uses training and counseling methods as well as practices on how to use digital media as a way to shop online for students (students) so they can understand and be wise in utilizing digital media through increasing understanding of digital literacy with digital skills, digital culture, digital ethics, and digital safety
Efforts to Increase Investment Awareness Desa Harapan Baru Nasib Nasib; Sabaruddin Chaniago; Widy Hastuty HS; Ratih Amelia; Ester Hervina Sihombing
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2021): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v2i2.1368

Abstract

This community service activity was carried out on the youth of Harapan Baru Village, Sei Lepan District, Langkat Regency. This activity is in the form of a workshop or training which is carried out with socialization by providing materials or modules on tips for successful investing, especially at a young age in village youth. So it is hoped that the partners have a good understanding of investing even in the village. Then the targets to be achieved through this service activity are (1) partners know what the first step is to invest, especially in rural areas, (2) partners can classify which investments have a high level of failure risk, (3) partners have awareness the importance of investing even though they are still at a young age.
Co-Authors Ahmad Fadli Amin Hou Chaniago, Sabaruddin Debora Tambunan Martin Martin Mhd Ismail Magfur Nasib Prianda Pebri Ratih Amelia, Ratih Ratna Sari Widy Hastuty HS