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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kepariwisataan: Jurnal Ilmiah Pringgitan
Rosalina Nur Annisa
Sekolah Tinggi Pariwisata Ambarukmo Yogyakarta
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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ANALISIS KONTRIBUSI MICE TERHADAP PENYERAPAN TENAGA KERJA DAN KUNJUNGAN WISATAWAN DI DAERAH ISTIMEWA YOGYAKARTA Rosalina Nur Annisa; Dyah Wahyuning Tyas
Kepariwisataan: Jurnal Ilmiah Vol 14, No 1 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

This study aims to analyze the development of MICE tourism and its contribution to employment absorption in the tourism sector and tourist visits in the Special Region of Yogyakarta. MICE activities (Meetings, Incentives, Conventions, and Exhibitions) held in an area may contribute to various sectors. However, the implementation of MICE activities in an area has not yet been clearly measured for its contribution to employment absorption or number of tourist visits. This research sample uses purposive sampling technique, using primary data and secondary data. Primary data in the form of in-depth interviews and questionnaires. While secondary data in the form of data on the number of MICE, labor in the tourism sector, and tourist visits in 2014 - 2018. The analytical method used in this study is quantitative and qualitative SWOT (Strength, Weakness, Opportunities, and Threat) and is supported by descriptive statistics for strengthen analysis. The results showed the development of MICE tourism in DIY over a period of 5 years (2014-2018) had increased. MICE has grown a lot in Sleman Regency and Yogyakarta City, due to the factor of accommodation facilities, location close to tourist destinations and airports. MICE has a contribution to employment absorption seen from the positive quadrant sign between strength and weakness of 144.96. In addition, MICE also contributes to tourist visits as seen from the positive quadrant sign of 119.03.Keywords: MICE, employment absorption, tourist visit.
PENGARUH SEKTOR PARIWISATA TERHADAP KEMANDIRIAN FISKAL DAERAH KABUPATEN PACITAN (PASCA PENETAPAN KAWASAN GEOPARK GUNUNGSEWU) Rosalina Nur Annisa; Yerika Ayu Salindri
Kepariwisataan: Jurnal Ilmiah Vol 12, No 2 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

In the management of tourism sector, Pacitan regency can not be separated from the role of central government in meeting the economic needs and tourism infrastructure in Pacitan regency. The policy of regional autonomy has encouraged the Pacitan local government to manage its own finances in order to increase the regional fiscal independence. The research sample is district government of Pacitan determined by purposive sampling method. The method of analysis in this study is to use simple linear regression analysis. The analysis used is classical assumption test and simple linear regression analysis is used to know the influence between independent variable (X) that is tourism sector to dependent variable (Y) that is fiscal independence. From the results of research proved that the tourism sector positively affect the fiscal independence of the region Pacitan post-establishment of Geopark Gunungsewu.Keywords: Tourism Sector, Fiscal Independence, Geopark Gunungsewu
PENGARUH NARASI PRODUK DAN FOTO PRODUK TERHADAP PRESEPSI KUALITAS DAN MINAT BELI WISATAWAN MELALUI PORTAL DIGITAL AGODA Agung Sulistyo; Suhartapa Suhartapa; Rosalina Nur Annisa
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.455

Abstract

The development of digital technology has forced tourism industry players to adopt various digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a marketing channel. This research was conducted to complement previous research on other digital portals such as tiket.com, traveloka, and several other portals. The quantitative research design was carried out by distributing questionnaires as a data collection technique and two experiments were carried out. The first experiment was to test the effect of product narrative (copy writing), while the second experiment tested the effect of product photo quality on the perception of quality and tourists' buying interest. Based on the research conducted, the first experiment shows that the influence of product narrative (copy writing) affects the perception of quality and tourist buying interest. While in the second experiment, through MANCOVA analysis to see the involvement of respondents who chose five-star hotels, there was a significant difference between the two groups of respondents. Respondents in each experimental group have confidence that the perceived quality and purchase intention are higher than in the control group. This study has limitations because it only examines one digital portal, namely AGODA. Several other digital portals, such as traveloka, pegi-pegi, and tiket.com, have differences when compared to AGODA. The implication of this research is that if the influence of product narrative (copy writing) has a big impact on marketing activities, it needs to be developed
PELUANG DAN TANTANGAN PENERAPAN PRINSIP SYARIAH DI INDUSTRI PERHOTELAN: STUDI KASUS HOTEL UNISI YOGYAKARTA Indi Printianto; Dyah Wahyuning Tyas; Rosalina Nur Annisa
Pringgitan Vol 1, No 2 (2020): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.365 KB) | DOI: 10.47256/prg.v1i2.115

Abstract

Sharia hotels are hotels that implement Islamic sharia principles in all of their operational activities. The sharia principles in hospitality consist of six principles, among others, namely the principle of consumption, entertainment, business activities, ethical, boundary relations, and layout. This research is a descriptive qualitative field study that aims to find out the application of six sharia principles in Yogyakarta Unisi Hotel while analyzing the opportunities and challenges of sharia implementation in Yogyakarta Unisi Hotel. Primary data collection is done by interviews, focus group discussions, and hotel guest ratings through social media. The results showed that Unisi hotel has implemented five sharia principles in the field of hospitality, while one principle (the principle of entertainment) could not be investigated because it was not available in Unisi Hotel. In addition, the opportunity to develop Unisi hotel business is huge because it follows the "Islamic lifestyle", while the challenges ahead are related to the socialization and promotion of promotional activities.Keywords: Sharia Principles, Sharia Hotels, Sharia Hotel Opportunities, Sharia Hotel Challenges
PENGARUH NARASI PRODUK DAN FOTO PRODUK TERHADAP PRESEPSI KUALITAS DAN MINAT BELI WISATAWAN MELALUI PORTAL DIGITAL AGODA Agung Sulistyo; Suhartapa Suhartapa; Rosalina Nur Annisa
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 9 No. 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.455

Abstract

The development of digital technology has forced tourism industry players to adopt various digital platforms. This study aims to test the effectiveness of the AGODA digital portal as a marketing channel. This research was conducted to complement previous research on other digital portals such as tiket.com, traveloka, and several other portals. The quantitative research design was carried out by distributing questionnaires as a data collection technique and two experiments were carried out. The first experiment was to test the effect of product narrative (copy writing), while the second experiment tested the effect of product photo quality on the perception of quality and tourists buying interest. Based on the research conducted, the first experiment shows that the influence of product narrative (copy writing) affects the perception of quality and tourist buying interest. While in the second experiment, through MANCOVA analysis to see the involvement of respondents who chose five-star hotels, there was a significant difference between the two groups of respondents. Respondents in each experimental group have confidence that the perceived quality and purchase intention are higher than in the control group. This study has limitations because it only examines one digital portal, namely AGODA. Several other digital portals, such as traveloka, pegi-pegi, and tiket.com, have differences when compared to AGODA. The implication of this research is that if the influence of product narrative (copy writing) has a big impact on marketing activities, it needs to be developed
Co-Authors Dyah Wahyuning Tyas Indi Printianto Suhartapa Suhartapa Sulistyo, Agung Yerika Ayu Salindri