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ANALISIS KONTRIBUSI MICE TERHADAP PENYERAPAN TENAGA KERJA DAN KUNJUNGAN WISATAWAN DI DAERAH ISTIMEWA YOGYAKARTA Rosalina Nur Annisa; Dyah Wahyuning Tyas
Kepariwisataan: Jurnal Ilmiah Vol 14, No 1 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

This study aims to analyze the development of MICE tourism and its contribution to employment absorption in the tourism sector and tourist visits in the Special Region of Yogyakarta. MICE activities (Meetings, Incentives, Conventions, and Exhibitions) held in an area may contribute to various sectors. However, the implementation of MICE activities in an area has not yet been clearly measured for its contribution to employment absorption or number of tourist visits. This research sample uses purposive sampling technique, using primary data and secondary data. Primary data in the form of in-depth interviews and questionnaires. While secondary data in the form of data on the number of MICE, labor in the tourism sector, and tourist visits in 2014 - 2018. The analytical method used in this study is quantitative and qualitative SWOT (Strength, Weakness, Opportunities, and Threat) and is supported by descriptive statistics for strengthen analysis. The results showed the development of MICE tourism in DIY over a period of 5 years (2014-2018) had increased. MICE has grown a lot in Sleman Regency and Yogyakarta City, due to the factor of accommodation facilities, location close to tourist destinations and airports. MICE has a contribution to employment absorption seen from the positive quadrant sign between strength and weakness of 144.96. In addition, MICE also contributes to tourist visits as seen from the positive quadrant sign of 119.03.Keywords: MICE, employment absorption, tourist visit.
ENHANCING THE POTENTIAL ECOTOURISM OF ANCIENT VOLCANO NGLANGGERAN IN THE DEVELOPMENT OF TOURIST DESTINATION AT GUNUNGKIDUL YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dyah Wahyuning Tyas; Nur Huswatun Khasanah
Kepariwisataan: Jurnal Ilmiah Vol 12, No 3 (2018): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

In observation of this study the authors are interested in aspects Ecotourism the Ancient Volcano of Nglanggeran, which has the potential of uniqueness nature, mysterious and beautiful landscape as well as regional partner of reservoir Nglanggeran that has appeal. Those interesting places were located at Pathuk Wonosari Gunung kidul in Yogyakarta Special Regency. When the sun set come the panorama were really beautiful and amazing views. Since 2011-up to now that places were not seriously managed by participation from the stakeholder of government and private investor, and being handled by the local community management. In some conditions facilities and security aspects was not well accomodated, for there is no safe guard or guides at the location, only by exception or upon customer request. The ancient volcano sights and Embung Nglanggeran ponds were a pair of specific attractions that have to be developed better. Mostly tourist after enjoy the panorama and hiking track to the top of ancient volcano Nglanggeran, they went to see Embung Nglanggeran ponds. Awfully there is no public transportation, and the visitors have to go by their own transportation. More over the road were badly and dangerous. The local communities and government as stakeholder have to support the area of Nglanggeran district to be more seriously, as well as the collaboration of local community and government being well organized.Keywords: Ecotourism; the Ancient Volcano of Nglanggeran
ANALISIS PERUBAHAN PERKEMBANGAN PARIWISATA PADA STRUKTUR EKONOMI KOTA YOGYAKARTA SAAT NEW NORMAL Dyah Wahyuning Tyas
Kepariwisataan: Jurnal Ilmiah Vol 16, No 1 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

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Abstract

Covid-19 has affected the shift in the regional economic structure. This study aims to determine the shifting changes in the development of the tourism sector of Yogyakarta City during the new normal when Covid-19 pandemic and to determine the pattern of sectoral growth structure of the City of Yogyakarta. The analytical tools used in this research method are shift share analysis and Klassen typology analysis. The results of the shift share analysis conclude that the sub-sector of accommodation and food service activities in the tourism sector still has the opportunity to increase investment and technology development in order to realize a comparative advantage. While, the sectoral Klassen Typology analysis classify 17 categories consisting of sub-sectors of economic structure, each grouped into leading sectors, potential sectors, developing sectors, and underdeveloped sectors. As a result of Covid-19, the shift in the development of the tourism sector in the city of Yogyakarta leads to a potential sector. The value of its contribution to income (GRDP) has slowed. Therefore, government policies are needed on the development of the tourism sector. Nevertheless, Yogyakarta is still known as the City of Education, as evidenced by the education services sub-sector which is still the leading sector.Keywords: Shift Share; Klassen Typology Analysis; dan Tourism Sector
PELUANG DAN TANTANGAN PENERAPAN PRINSIP SYARIAH DI INDUSTRI PERHOTELAN: STUDI KASUS HOTEL UNISI YOGYAKARTA Indi Printianto; Dyah Wahyuning Tyas; Rosalina Nur Annisa
Pringgitan Vol 1, No 2 (2020): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.365 KB) | DOI: 10.47256/prg.v1i2.115

Abstract

Sharia hotels are hotels that implement Islamic sharia principles in all of their operational activities. The sharia principles in hospitality consist of six principles, among others, namely the principle of consumption, entertainment, business activities, ethical, boundary relations, and layout. This research is a descriptive qualitative field study that aims to find out the application of six sharia principles in Yogyakarta Unisi Hotel while analyzing the opportunities and challenges of sharia implementation in Yogyakarta Unisi Hotel. Primary data collection is done by interviews, focus group discussions, and hotel guest ratings through social media. The results showed that Unisi hotel has implemented five sharia principles in the field of hospitality, while one principle (the principle of entertainment) could not be investigated because it was not available in Unisi Hotel. In addition, the opportunity to develop Unisi hotel business is huge because it follows the "Islamic lifestyle", while the challenges ahead are related to the socialization and promotion of promotional activities.Keywords: Sharia Principles, Sharia Hotels, Sharia Hotel Opportunities, Sharia Hotel Challenges
ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dwiyono Rudi Susanto; Dyah Wahyuning Tyas; Sumiyar Mahanani; Farah Diana Djamil
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.957 KB) | DOI: 10.47256/prg.v2i1.123

Abstract

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition.Keywords: Uniqueness, Heritage, Culture, Tourism Development