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All Journal Kepariwisataan: Jurnal Ilmiah Pringgitan

Dyah Wahyuning Tyas

Sekolah Tinggi Pariwisata Ambarrukmo, Yogyakarta

Author-ID : 3547687

Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PELUANG DAN TANTANGAN PENERAPAN PRINSIP SYARIAH DI INDUSTRI PERHOTELAN: STUDI KASUS HOTEL UNISI YOGYAKARTA Indi Printianto; Dyah Wahyuning Tyas; Rosalina Nur Annisa
Pringgitan Vol 1, No 2 (2020): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Sharia hotels are hotels that implement Islamic sharia principles in all of their operational activities. The sharia principles in hospitality consist of six principles, among others, namely the principle of consumption, entertainment, business activities, ethical, boundary relations, and layout. This research is a descriptive qualitative field study that aims to find out the application of six sharia principles in Yogyakarta Unisi Hotel while analyzing the opportunities and challenges of sharia implementation in Yogyakarta Unisi Hotel. Primary data collection is done by interviews, focus group discussions, and hotel guest ratings through social media. The results showed that Unisi hotel has implemented five sharia principles in the field of hospitality, while one principle (the principle of entertainment) could not be investigated because it was not available in Unisi Hotel. In addition, the opportunity to develop Unisi hotel business is huge because it follows the "Islamic lifestyle", while the challenges ahead are related to the socialization and promotion of promotional activities.Keywords: Sharia Principles, Sharia Hotels, Sharia Hotel Opportunities, Sharia Hotel Challenges

ANALYSIS OF MARKETING STRATEGIES THROUGH THE UNIQUENESS OF YOGYA’S HERITAGE, CULTURES, AND CULINARY PRODUCTS AS AN ASSET OF BRANDING TOWARDS TOURISM DEVELOPMENT IN YOGYAKARTA SPECIAL REGENCY Isdarmanto Isdarmanto; Dwiyono Rudi Susanto; Dyah Wahyuning Tyas; Sumiyar Mahanani; Farah Diana Djamil
Pringgitan Vol 2, No 1 (2021): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Yogyakarta's tourism potential from asset uniqueness and heritages is a major factor in tourism development in Yogyakarta. This is a responsibility that must be realized by all stakeholders of tourism so that tourism assets uniqueness of ancestral heritage in Yogyakarta becomes a tourist attraction as a capital of local wisdom in the concept of branding city of Yogyakarta. The participation of communities and local governments in managing sustainable tourism development programs is also an important aspect to develop of a new brand city of Yogyakarta. There is limited public awareness of the existence of excellence asset heritages of Yogyakarta which is a selling point in branding the city. This study aims to identify and know the role of branding through the cultural heritage of Yogyakarta cultures and culinary products in marketing strategy to the development of tourism in Yogyakarta. This research use qualitative research that can focus on the problems encountered, as well as with a process methodology that illustrates how qualitative training can provide many uses and benefits for more effective and in-depth research. The fact is that the numbers of foreign tourists who visit the tourism site still do not meet the expected target compared to the number of domestic tourists. Therefore it is necessary to research and empower the community to be able to change the mindset & to have more concern to provide positive supports for Yogyakarta tourism development so that it is more competitive in global competition.Keywords: Uniqueness, Heritage, Culture, Tourism Development

Co-Authors Dwiyono Rudi Susanto Farah Diana Djamil Indi Printianto Isdarmanto Isdarmanto Nur Huswatun Khasanah Rosalina Nur Annisa Sumiyar Mahanani

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