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All Journal Jurnal Bali Membangun Bali International Journal of Glocal Tourism Journal of Applied Sciences in Travel and Hospitality International Journal of Applied Sciences in Tourism and Events
Ni Gst Nym Suci Murni
Politeknik Negeri Bali, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Belimbing Tourism Village: A Green Marketing Strategy Ni Wayan Sintya Dewi; I Ketut Sutama; Ni Gst Nym Suci Murni
International Journal of Glocal Tourism Vol. 2 No. 3 (2021): International Journal of Glocal Tourism - September 2021
Publisher : Catuspata Press

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Abstract

Abstract : Purpose: This study aims to determine the green marketing strategy in making a tourism business based on environment and health in Belimbing Tourism Village, Tabanan, Bali, Indonesia. Research methods: This is a mixed method research. SWOT (strengths, weaknesses, opportunities, threats) matrix is used to describe clearly how the external opportunities and threats faced by Belimbing Tourism Village can be adjusted due to its strengths and weaknesses. Findings: The strategies implemented in Belimbing Tourism Village are the use of social media and holidays as promotional materials, and green marketing as a concept in promoting to protect the environment, socio-culture and society. Implications: The strategies applied in Belimbing Tourism Village include social media and holidays as promotional materials, and green marketing as a concept in promoting to protect the environment and the socio-cultural things.
Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali Desi Andriany; Ni Gst Nym Suci Murni; I Ketut Budarma; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.31-37

Abstract

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion with 15 respondents whom meets competence criteria of digital marketing and tourism industry. The research conducted by qualitative analysis data by Miles and Huberman Technique, supported by Nvivo 12 Pro software. The research result shows that The Apurva Kempinski Bali meets criteria of Resource Base View and 7P Marketing Mix, it showcases at the hotel has competitive advantage. This research finds hybrid model Candi Crandra Sangkala that combined with RACE model by Dave Chaffey and Spectacular Journey Compass as customer engagement reference at The Apurva Kempinski Bali.    
Multi-competency development: strategy to strengthen the resilience of human capital from unpredictable global disruption Ratu Agung Bagus Ngurah Putra; Ni Made Ernawati; Ni Gst Nym Suci Murni; Putu Tika Virginiya
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 1 (2023): June 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i1.95-106

Abstract

This research was conducted with the aim of building a new competency development strategy for workers so that they have multi-competence capabilities in an effort to survive in a situation of uncertainty. The object of this research is the four Wyndham hotel chains in Bali, Indonesia where an in-depth exploration is carried out on the Human Capital Aspect which includes Threshold Characteristics and Differentiation. Threshold Characteristics are essential characteristics consisting of Knowledge and Skills, while Differentiation characteristics which are superior distinguishing aspects consist of Self-Concept, Motives, and Treats. Using a mixed method research with an exploratory sequential approach, the researchers carried out three stages of research from qualitative research, and quantitative research to validating research results through Focus Group Discussions with policymakers from the four Wyndham hotel chains in Bali involved. Through all the stages of the research, the researchers developed a model of Multi-Competency Development, that is in accordance with the characteristics of Wyndham hotel employees. The model, which is named the Sundae Multi-Competency Development, consists of 6 steps including (1) Identification of Competency Trends; (2) Competency Recommendations; (3) Internal Intent Analysis; (4) Training and Development; (5) Certification; and (7) Own Multi-Competency. The research results in the recommendation of relevant new competencies to be developed in the Wyndham hotel chain in Bali, including Teaching, Marketing, and Cooking competencies.
Digital marketing development in increasing Russian customer by The Apurva Kempinski Bali Desi Andriany; Ni Gst Nym Suci Murni; I Ketut Budarma; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 1 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i1.31-37

Abstract

This research aims to analyse digital marketing to be implemented to increase Russian customer and to design which model of digital marketing to able to increase Russian customer at The Apurva Kempinski Bali. Data collection done by observative participation, interview and focus group discussion with 15 respondents whom meets competence criteria of digital marketing and tourism industry. The research conducted by qualitative analysis data by Miles and Huberman Technique, supported by Nvivo 12 Pro software. The research result shows that The Apurva Kempinski Bali meets criteria of Resource Base View and 7P Marketing Mix, it showcases at the hotel has competitive advantage. This research finds hybrid model Candi Crandra Sangkala that combined with RACE model by Dave Chaffey and Spectacular Journey Compass as customer engagement reference at The Apurva Kempinski Bali.    
Compensation Fairness and Driver Switching Intention: Evidence from KSU Sedana Murti I Wayan Julyan Satria Megano; I Gede Mudana; Ni Gst Nym Suci Murni; I Ketut Sutama; Gede Ginaya
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.478

Abstract

Purpose: This study aims to examine the relationship between compensation fairness and driver switching intention, with empirical evidence drawn from Koperasi Serba Usaha (KSU) Sedana Murti in Bali. Research methods: A mixed-method exploratory sequential design was employed, beginning with qualitative exploration through Focus Group Discussions (FGDs) and in-depth interviews, followed by quantitative analysis using multiple regression. Findings: The qualitative phase revealed that drivers’ reluctance to remain on online platforms is shaped by perceptions of external fairness (full income without commission deductions and competitive fares), internal fairness (transparent operations and proportional incentives), and individual fairness (income adequacy to support personal and family needs). Additional non-financial factors such as professional pride, guest satisfaction, and work comfort also reinforced the preference for tourist taxi systems. Quantitative results confirmed that external fairness (X₁), internal fairness (X₂), and individual fairness (X₃) all significantly affect switching intention (Y), with an Adjusted R² value of 0.907. Among them, individual fairness emerged as the most dominant factor. Implication: These results validate the relevance of Compensation Fairness Theory and Switching Intention Theory within the framework of the Theory of Planned Behavior, demonstrating that perceived fairness strongly drives occupational decisions in Bali’s tourism transport sector.
Co-Authors Desi Andriany Gede Ginaya I Gede Mudana I Ketut Budarma I Ketut Sutama I Wayan Julyan Satria Megano Made Ruki Ni Made Ernawati Ni Wayan Sintya Dewi Putu Tika Virginiya Ratu Agung Bagus Ngurah Putra